Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

In this book, writer and activist investigates corporate America’s infiltration of the cultural underground. For years, the DIY/punk underground has resisted mass production and creative uniformity, disseminating radical ideas and making and trading goods. But what happens when the underground becomes a market? What happens to cultural resistance when it becomes a marketing platform?

Activist and author Anne Elizabeth Moore analyzes savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market, as well as members of the underground who have helped corporate agendas through their artistic and activist projects. This book offers a lively and much-needed look at the underground’s transformation and its implications for activism, commerce, and integrity in a world dominated by corporations.