Board Game / catalog

Board Game / catalog

by Joe Biel and Trista Vercher

Wouldn't it be cool if we could make a board game? We always thought so. Especially if we could use it to tell our story and help people to understand the steps to becoming a publishing company that started out of a single milkcrate and somehow succeeded without financial support or selling stock. But ultimately, board games (like beer) are distributed by a monopoly and we just couldn't figure out a way to penetrate that bubble. And last year, when we were trying to figure out how to follow up our comic history poster, it came to us! We could put the board game on the back of our catalog and pass it out for free!