Finding & Reaching Your Customer: Book Marketing w/ Lindsay McKee | A People’s Guide to Publishing

Lindsay Sims McKee is a professor and digital marketing expert based in Ohio.

This week on the podcast, Lindsay joins us to talk universal marketing truths and strategies, like determining who your customer is (hint: it’s not you!), their needs, and publishing books that fill those needs.

Buckle in, aspiring marketing pros, for this fun, accessible, and jargon-lite episode!

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
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