This week on the People’s Guide to Publishing podcast, we’re joined by publishing pundit Guy LeCharles Gonzalez to discuss that important question: does an author need to already be famous (or have x number of social media followers) to publish a book? Guy walks us through the reality of the situation and turns the tables in a refreshing take—should a publisher also have a platform? Lots of marketing chops and unconventional takes for our loyal readers to noodle on here.