Publishers often think of booksellers as our frontline marketing force; the people who we outsource our jobs to. This week, Janet Geddis of Avid Bookshop does a great job of outlining the actual role that bookstores play in a daily role. It’s more matchmaking than pushing the newest thing on some poor, unsuspecting browser. It’s a deep game of familiarity that ultimately results in hilarity of two people of disparate backgrounds relating to each other in the store at the same time. Publishers interested in taking her up on her “Hang out in my store and learn what bookselling entails” offer, get in touch!
Get the People’s Guide to Publishinghere, and the workbook here! Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Katie Haegele has been passionate about cats for decades. They have been some of the most meaningful relationships in her life. This time around she’s organizing other people to share the most touching, heartwarming, wacky, and unbelievable stories about the behavior and emotional range of cats in her eighth book, Cat Party!
Get the People’s Guide to Publishinghere, and the workbook here! Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Much hullaballoo and many predictions have been made about how AI will “disrupt” the publishing industry. Typically, with a new technology the steps are 1) fear the new way 2) figure out how to embrace it in a practical sense. How will AI affect publishers? Is the fear substantiated? What can publishers do?
(Note: We are aware that the video capture is frozen on and off for the first two minutes. Enjoy the listening experience during that time!)
Get the People’s Guide to Publishinghere, and the workbook here! Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
In the dawn of a young publishers’ life, they focus on their own tastes. Gradually, they see which books are well-received and branch outward. Some publishers quickly find that the most popular books are things that aren’t exactly the reason that they got into publishing! So this week on the pod, we talk about the limits of a press’ curation and why that’s important.
Get the People’s Guide to Publishinghere, and the workbook here! Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Publishing a book is both the end, and the start, of a long process of bringing your writing into the world and getting your book into the hands of readers. Promoting your book starts long before publication day, or even before the manuscript is finished, and continues long after your book comes out. As a writer, marketer, and community builder, I know that promoting your book can feel intimidating, burdensome, overwhelming, nerve-wracking, and exhilarating all at once. The exercises in this workbook break down the process into manageable, understandable pieces and make it fun along the way.
The fact of the matter is that whether your book is self-published, published by an independent press, or put out by a major publisher, you as the author are the one who needs to work the hardest to get it out into the world. Whether you are still in the process of writing your book or eagerly waiting for its publication day, working through these exercises will enable you to confidently create a sustainable promotion plan that makes sense for your book, audience, and life.
No one is born knowing how to promote themselves or their work. Marketing and promotion are skills that are learned. As you practice, you will feel more comfortable putting yourself and your work out into the world and will learn what works for you, your writing, and your community of readers. The exercises in this workbook are ones I’ve used myself to promote my books and honed for over a decade through helping creative people develop the business side of their practice and build support for their projects. I’m excited to share them with you so that you can use them to take concrete steps to create a supportive environment for your book to thrive and succeed.
How to use this workbook
This workbook is intended to complement my book Promote Your Book. For deeper context, insight, and advice from a wide variety of authors as well as literary, marketing, and community-building professionals, I suggest you read the book alongside this workbook and do the exercises in order. For those doing these exercises in conjunction with reading the book, I’ve noted the chapter that each exercise corresponds to. But whether you are using this workbook as a companion to the book or as a standalone, it is designed to take you step-by-step through the book promotion process so that you gain a holistic understanding of how to reach your readers. If possible, I recommend working through these exercises before your book comes out and using them to create a full book promotion plan, which is outlined in the last section of this workbook.
While there is no one pathway to success for a book and no proven formula to make your book a smash hit, there are concrete actions you can take to support your book and its trajectory in the world. Consider this workbook your starting place.
Chapter One: Building literary community
While the act of writing is often an isolating one, publishing a book means connecting with the wider world. Being a writer of any kind, whether you are writing in a specific genre or about a specific subject, connects you with a community. The sooner you can start building and deepening connections with communities who can support you as a writer or who would be interested in the subject of your book, the broader the basis of support you will have during and after publication. Community is not a one-way street, but rather an exchange between people with shared interests and values. This is important to keep in mind as you complete the exercises in this section, which will enable you to make a plan to connect with and engage your community.
Reflect and brainstorm. Write down three communities you are already part of:
1.
2.
3.
Now, write down three specific communities your book might speak to:
1.
2.
3.
Reflect: Where is there overlap? If there isn’t overlap, why?
If there’s no overlap between the communities that you are a part of and the communities that your book speaks to, that indicates space to grow and a potential place to prioritize. You may find that you need to focus your energies on building community in places that are interested in what you are writing about. The next set of exercises can help you focus on how to engage, and as you do so, you may find more overlap.
What is a regional trade association? What can they do for you as a bookseller or a publisher? This week on the pod, we feature Larry Law, executive director of the Great Lakes Bookseller Association, to learn more about this ecosystem and how it can work even better.
Corporate publishing has the distinct advantage of scale: they command more sales dollars, so they can push customers and vendors around more. This week, we take a look at options and opportunities for small publishers to band together and share resources, learn from each other, and be stronger together. Andrea Fleck-Nisbet, CEO of the Independent Book Publishers Association, unpacks it all for us and more!
You may know King’s Coop Bookstore as the winner of our How to Resist Amazondisplay contest a few years back, but they are so much cooler than just that! This week on our continuing Bookstore Solidarity Project, we bring you a deeper dive into the realities of bookselling. From attempting to rip a book in half to walking around campus and seeing everyone reading the same thing, it’s all in here!
For more on King’s Coop Bookstore, check out their Bookstore Solidarity Project interview on the blog.
At the release event for this very book, the first question was about making money from audiobooks. The answer? It’s complicated. And increasingly so with Spotify joining the fray. This week we tackle best practices, best approaches, and how to sell audiobook content—with special guest Jane Friedman of the Hot Sheet!
Leah Hernandez has a story unlike that of most publishers. With a background in business, she realized that children relate better with younger authors and set out to do the thing that small presses do best: fulfill a need that big publishers cannot even detect. This week on the pod, we interview her about how she built Muse and Young Authors Publishing as well as the creative solutions that she’s created for distribution!
Get the People’s Guide to Publishinghere, and the workbook here! Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
