Tagged business of publishing

What is Vertical Integration? | A People’s Guide to Publishing

Vertical integration. It sounds like a fancy business term, but in reality, it means keeping things in-house as much as possible to keep costs low.

This week, Joe and Elly (and special guest Bernie!) take a few minutes talk about vertical integration, why we say Microcosm is vertically integrated, and how to decide if it’s right for you.

And for a fun added bonus, watch as Joe slowly drifts further and further out of frame.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
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How To Design a Book Cover | A People’s Guide to Publishing

Can you judge a book by its cover?

We’re revisiting another classic episode this week! Joe and Elly talk about cover design, how to make a book cover stand out, and how a cover communicates to its audience.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What is book editing (and how do I do it right)? | A People’s Guide to Publishing

Book editing! Surely it’s easy, right? Especially if you’re someone who has read like, a lot of books. Nope! This week Joe and Elly talk book editing, why it’s a technical skill, and how to do it right.

(This is a re-broadcast of an episode from 2019, if you’re like “why are Joe and Elly talking about their outfits from last week? That’s not what they wore last week.”)

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Why Are So Many Books So Mediocre? | A People’s Guide to Publishing

A reader asks a very straightforward question— why are so many books so mediocre? Is it a new trend? How do we measure quality?

Jane Friedman of the Hot Sheet joins us again this week to find the answers!

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Disabled Witchcraft Q&A

A conversation with author Kandi Zeller

What inspired you to write your book?

As a disabled person, I wanted to create a resource that could serve as an accessible, adaptable grimoire for other witchy spoonies, drawing from my own experiences. Disabled Witchcraft is really more about starting the conversation rather than being the end of it. 

What was it like to publish with Microcosm?

It was a great experience. Everyone was communicative and committed to making the book the best it could be, and it’s always been a dream of mine to publish a book. I’m really honored to have had this opportunity to work with the team to create a resource so close to my heart.

What was the submission/query process like for you?

I really appreciated how detailed the submissions guidelines were. That helped me figure out how to create an outline from my idea and set a good foundation for the book. 

What else have you written?

I have a weekly Substack newsletter called All The Threads, which is a place where I write about random, whimsical practices at the intersections of spirituality, creativity, and justice. 

What are you currently reading? 

A lot of graphic novels and zines. My TBR is always ridiculously long. I recently finished Fangs by Sarah Andersen and Kim Reaper: Grim Beginnings by Sarah Graley, and both were adorable. 

What’s the best book you read in the last year?

So hard to choose, but my favorite was probably Batcat by Meggie Ramm. Such a sweet adventure story with queer overtones and just a dash of spooky vibes. 

What’s next for you? 

I’m working on a little horror poetry zine about my experience of growing up in a high-control religious environment, using the lens of monster myth. It’s just the kind of nerdiness I enjoy in my spare time!

Want to keep reading? Check out Disabled Witchcraft: 90 Rituals for Limited-Spoon Practitioners by Kandi Zeller, out now!

How does being an editor make you a better author? w/ Kandi Zeller | A People’s Guide to Publishing

Being a book editor and an author can be a double-edged sword. On one hand, you have unique insight into how a book is developed before you even get started. On the other hand, you can end up getting in your own way trying to make it “perfect”. And if you’re an editor for the publisher of your own book, how do you balance that?

We sat down with Disabled Witchcraft author (and Microcosm editor!) Kandi Zeller to talk writing, disability, witchcraft, cookies, and a really cool bookstore.

Get your copy of Disabled Witchcraft here.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

This is why we don’t use AI: A Story in Screenshots

This past week one of the platforms we sell on generously offered to “optimize” some of our product listings, unasked, and gave us the examples below of what they would do.

Our text is on the left, theirs is on the right.

It uh, didn’t go well.

Positive changes! Thought-provoking! Terrible SEO buzzwords!

This next one’s my favorite.

Ah yes, the whimsical world of the Eggplant Eating a Hot Dog Sticker!

I gave them my thoughts.

This was after a few rewrites because “what on EARTH” might have been too harsh.

Mailchimp occasionally offers to rewrite the newsletter using AI as well. It is… not great!

THE HOGWARTS OF FALL SEASONS?
This one is just downright offensive.

If any of those images are too small or don’t load, you can head over to this thread on Twitter, where I’ve posted them all.

So rest assured, we don’t use AI. It’s bad for the environment, and it can’t keep up with my wit, charm, and bad grammar.

This blog was taken from our weekly newsletter. Want to see more like this? Subscribe!

How Should a Publisher Manage Their Brand? | A People’s Guide to Publishing

Branding tells the consumer who you are, what your vibe is, and (probably most importantly) that you publish books. Past wisdom has focused on authors in the branding and marketing, but the market has since shifted to focus even more on publishers and imprints as the communication point.

This week on the podcast, Joe and Elly offer their thoughts and insights on how to get started with your publisher branding.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Where Does the Money Go in Publishing? | A People’s Guide to Publishing

If you hang in certain circles, you’ll frequently hear that “Publishers have all the money,” which is funny because bookstores get the largest percentage of each sale. But everyone has to pay their staff and operating expenses, and often it’s bewildering to watch even the revenues from your bestsellers dwindle into nothingness.

So this week on the pod, we look at that illustrious pie chart and talk about how it all disappears so quickly! Please feel free to eat pie during this episode.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Farewell to Joyce Brabner: Microcosm remembers a beloved author and mentor

Microcosm Publishing founder Joe Biel recently shared a remembrance of his close friend, mentor, respected comic artist and writer, and Cleveland publishing legend Joyce Brabner, who died August 2, 2024 after a long fight with cancer. She was 72 years old. 

Though Brabner is perhaps best known through her marriage to comics pioneer and American Splendor creator Harvey Pekar, she was herself an esteemed artist, activist, and writer, publishing numerous books of her own alongside collaborations with other graphic publishing luminaries such as Alan Moore, Denny O’Neil, and Stephen R. Bissette.

The Courage Party was Brabner’s final published work before her death.

Brabner’s final published book was The Courage Party: Helping Our Resilient Children Understand and Survive Sexual Assault, a project of great importance to her which Microcosm published in 2020 at the very beginning of the COVID crisis. This groundbreaking YA comic book tells the story of a child who fights off a sexual attack (she prefers to be called a “crime fighter” over “survivor”) and the support she receives from her community, including an empowering “courage party” thrown for her by older women with their own stories to share. The book contains thorough and age-appropriate insights on how to navigate interactions with police, the legal system, support groups, and how to deal with teasing and inappropriate behavior from peers; it also offers extensive resources both for children and adults.

Detailed obituaries for Brabner have appeared in Cleveland Scene and Cleveland 13 News. Microcosm mourns the loss of Joyce Brabner as a friend, a Cleveland fixture, a fierce activist, and a publishing visionary.