Lindsay Sims McKee is a professor and digital marketing expert based in Ohio.
This week on the podcast, Lindsay joins us to talk universal marketing truths and strategies, like determining who your customer is (hint: it’s not you!), their needs, and publishing books that fill those needs.
Buckle in, aspiring marketing pros, for this fun, accessible, and jargon-lite episode!
Our culture treats the artist toiling in solitude like a romantic idea, but that’s rarely how it happens in the real world. Writing doesn’t have to be isolating—art flourishes in community. If you know where to look, there’s a whole world of writers out there, waiting to connect.
Jessie Kwak, author of From Chaos to Creativity, returns with a guide on networking and building your community, with clear and easy to follow advice. Learn how to form your own “writing constellation,” how to create an elevator pitch, tips on reaching out (without being a creep), and how to navigate things like events, classes, workshops, and more. A great read for writers new and old to shift their mindset away from the solo grind to enthusiastic collaboration and building an open, welcoming support network.
Do you publish what YOU want to read, or what the market says people want to read? We’re back with last year’s PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it.
Welcome to the Indie Solidarity Project! Part of Microcosm’s special sauce is our network of amazing retailers around the world—some of whom are traditional bookstores, but many more who aren’t book-focused—we peddle “books for stores who don’t sell books!” as our sales team puts it. Much like our Bookstore Solidarity Project, this series highlights our partners who run all kinds of small and independent businesses, blazing their own trails, supporting their communities, and growing our small world.
For our series debut, we’re stoked to feature Sisters in Christ of New Orleans (the city with the most Microcosm authors, FYI!). Dive in to learn more about their infoshop roots, favorite comix artists, and beyond:
Your name, pronouns, and role at the store? Bryan Funck, he/him, owner
Tell us a little bit about the store and your community We’re a small record and book store that grew out of the Iron Rail Infoshop, specializing mainly in punk/indie/underground, radical literature, small press comics and zines. We’ve been at the current location for about nine years; we were in a smaller spot for a year or two before that; and we handled the records at Iron Rail for about six years. No cats currently, but we love the cat down at our friends’ shop Blue Cypress Books!
How was the store’s name chosen? We wanted something that reflected New Orleans culture without being fleur de lis and the saints, Mardi Gras and Bourbon Street, alligators and 504, etc. We also wanted to stay away from a generic record shop name to create some mystique.
How did you get into your area of business? Distro’ing records at punk and hardcore shows in the late 90s then running the record rack at the anarchist bookstore.
What’s something about your store that you think will surprise people? We’re not religious.
What are some of you favorite ways your community supports your store? Someone got an enormous tattoo of our shop logo on their abdomen.
What are some of your favorite way to support your community? Buying and selling local records, tapes, books, and zines! Disseminating relevant information to our radical allies! Using local artists to print and screen flyers and shirts, using the local pressing plant NORP to make records, using local video techs for creating shorts.
Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications (and space in readers’ brains). But do reviews really matter? Are they worth the time publishers put into getting them?
This week on the podcast, we’re back with the booksellers and publishers of the Pacific Northwest Booksellers Association tradeshow to get their thoughts on the importance of book reviews.
Can publishers tell if you submit work with A.I.? Does it matter if they can’t even tell?
Jane Freidman of “The Bottom Line” joins Joe and Elly this week to talk about what publishers mean with A.I. disclosures, what presses are looking out for, and how authors can communicate with their publishers about it.
Don’t get scared straight! Joe Carlough & Gina Brandolino, authors of the new book QUEER HORROR: FUN AND FREAKY PERSPECTIVES ON MACABRE MEDIA, join Joe and Elly this week to talk about horror, coming out, their favorite movies, and more.
Ah, AI. We’re hearing about it constantly, and it’s not going anywhere any time soon. From “fair use” in recent court cases to bad advice from Anthropic, Jane Friedman of The Bottom Line is back to talk with Joe and Elly about AI, especially in the publishing world.
Is it useful? WE haven’t found anything that AI does well, have you? Let us know!
Zines are small, often subject-focused booklets that can range in topic from how much you love your cats, to fixing your bike, to protest safety tips. How do we incorporate zines into our regular marketing and production strategy? Joe and Elly tell all this week on the podcast!
Continuing our series on tradeshows, bookselling, and bookseller/publisher relationships, this week we’re back at PNBA! Hear from booksellers and publishers on how they think they collaborate well, and what they wish the other party knew.
