At the release event for this very book, the first question was about making money from audiobooks. The answer? It’s complicated. And increasingly so with Spotify joining the fray. This week we tackle best practices, best approaches, and how to sell audiobook content—with special guest Jane Friedman of the Hot Sheet!
Leah Hernandez has a story unlike that of most publishers. With a background in business, she realized that children relate better with younger authors and set out to do the thing that small presses do best: fulfill a need that big publishers cannot even detect. This week on the pod, we interview her about how she built Muse and Young Authors Publishing as well as the creative solutions that she’s created for distribution!
Get the People’s Guide to Publishing here, and the workbook here!
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Welcome to the next installment of the Bookstore Solidarity Project! Every month, we’ll be highlighting indie bookstore owners and booksellers across the country (and beyond!)
For April, we’re featuring King’s Co-op Bookstore, in Halifax!
King’s is a kickass store, which they cheekily claim is “Canada’s hardest to find indie bookstore.” It’s Halifax’s only co-op bookshop, and they’re definitely good friends to the Microcosm community.
Check out our interview with Paul below!
Your name and pronouns?
Paul MacKay, he/him
Tell us a little bit about the store and your community!
Our store was primarily created in 2006 by students who needed an easy and affordable place to buy their coursebook texts. The Foundation Year Programme at the University of King’s College is about 45 books in very specific editions and translations and it could be incredibly hard to find exactly what you needed. A group of students got together and found a free spot on campus which is quite small but special shelves were created that allowed the bookshelves to open and close and lock up so that common areas could still be usable for the bookstore. (This shows an old video showing how it works, I’ve since updated the fixtures and it looks a lot better)
We’re pretty hard to find at first, being in the basement of a building on campus, so I leaned into it and describe us as Canada’s Hardest to Find Bookstore since even google maps will only put you on campus but not right at the store. Since we’re owned by the students we’re not like usual university bookstores and we’re also a regular indie bookstore with fiction, non-fiction, graphic novels, etc. We’re also totally open to the public and do special orders all the time either in store or on our website where we promote ourselves as a friendly and easy amazon alternative. We like to engage with things we think are important in the community and we like to champion books and reading, and work hard to bring authors to town who people might not usually have the chance to see.
Our standing in the community grew a lot as word of mouth got out of what we were doing during covid. Since the university closed we had to stay closed too, but I would run books outside for people and also delivered books on my bike. People really liked that idea and also were looking for ways to support local since so many businesses were struggling. Between that and a more personal approach to social media we’ve really become more of a community bookstore which was always my goal when I took over this place (about 6 years ago)
How did you choose your store’s name?
The store name was already chosen by the time I took over the store. I do appreciate it’s specificity, King’s co-op bookstore, a co-op bookstore at King’s. Does what it says on the tin.
What got you into bookselling?
This was never something I ever really intended to do. I’ve always loved books and would often cut classes in school to go hang out at the bookstore and learn things I cared about, but my real career plan was to be a musician and music professor. I picked up the guitar when I was around 18 and really took to it, earning a double major degree in music and psychology shortly after, and then went for more schooling in jazz guitar performance. That was my sole reason for being for years and it was all I cared about but eventually the strain and overuse of my arm caused repetitive strain injury that meant I had to quit playing. When I take to something I get kind of obsessive, so I was practising from about 8am to 10pm every day which my body just kind of revolted against.
I moved back home and needed to get a job quickly so I applied at the same chain bookstore i used to hang out at when I cut classes. I got hired there and would shelve books with my one good arm. I got promoted to being one of the managers of that store after a few years and during that time I met a lot of great people who introduced me to amazing books that really changed my life and that I developed a real passion for books that has only grown over the years
What’s something about your store that you think will surprise people?
I think the most surprising thing about our store is how we fold up and close down every day like we’re a pop-up shop every day. As far as I know we’re the only bookstore in the world like it, and it’s always something I show people when authors come to visit. I wasn’t around at the time the bookstore was started but I do love that it was a very DIY project with a sort of “whatever, we’ll do it ourselves” punk attitude. Bookselling is getting harder and hard nowadays and there’s a huge financial barrier to opening a bookstore or even buying one that’s for sale, so I take pride in what we’ve been able to accomplish in such a weird space without much in the way of money
What are some of you favorite ways your community supports your store?
We recently started a program with Books Beyond Bars which is a local group that works to get books to inmates in the women’s prisons here. I asked them to share their book requests with me and I put them on our website with a promo code so people can buy the books to support the program at a 20% discount.
So far we’ve managed to get them close to 100 books and we’re all really happy about it. The people supporting the program get to pay less, we help give the prisoners books they actually want to read, and the money stays the community instead of going you know where. You never know how a certain initiative will land with people and I’ve been really happy with the response this has gotten.
Outside of that, I manage all the social media for the store and people taking the time to make posts about how much they like the store or recommending us to others is always nice. They absolutely don’t need to do anything like that so if they feel the desire to do something like that you know they mean it 🙂
What are two books you can’t wait for people to read, or your current favorite handsells?
I’m really stoked for the new Hanif Abdurraqib book There’s Always This Year: On Basketball and Ascension. I read an advanced copy of it and like everything he does it’s just amazing. I’m not a big sports fan at all and even I was taking breaks from reading it to watch slam dunk contents from like 30 years ago because the way he writes about them is so incredible.
Kaveh Akbar’s Martyr! is easily one of my favourite fiction books in the last year too. It’s his first novel after some poetry collections, and his writing is just beautiful. Another one that I just devoured and want everybody to read.
How can customers who aren’t local shop your shelves?
Our website kingsbookstore.ca has everything on it that we have in store and we offer a flat $5 fee for shipping whether it’s 1 book or 20 books. we can also order in anything we don’t currently have also, so instead of going to the evil A they can just go to our website instead 🙂
twitter and facebook are: kingsbookstore , instagram is kingscoopbookstore , my personal instagram is @talentedruins
(Talent is insignificant. I know a lot of talented ruins. Beyond talent lie all the usual words: discipline, love, luck, but, most of all, endurance. – James Baldwin)
Anything else you want to share?
I won the contest for Danny Caine’s How to Resist Amazon and Why a while back which was great. I sold tons of them and also left copies at busy places in the city for people to find. Danny mentions us in the book which was a nice surprise when I was first reading it 🙂
Be sure to follow King’s Co-Op on their socials, and check back in a few weeks for their podcast episode!
You can read our other Bookstore Solidarity Project posts here!
And click here to get a copy of How to Protect Bookstores and Why.
In 2013, we predicted that the bookstore model would shift to more specialized indie stores that offered a narrower offering around their own curated interests and values, with more books face-out and unabashedly clear messaging about who the store is and is not for. And here are we are in 2024, with Charlie’s Queer Books of Seattle, Washington offering a perfect example. This week on the pod, we interview Charlie, who has awesome stories about the importance of creating a safer space to demonstrate that there are, in fact, happy queer people.
Check out our other interview with Charlie here.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Nestled deep in the heart between San Francisco and Sacramento lives the Alibi Bookshop! This week, in the latest of “What makes all of these cool indie bookstores tick?” we present to you, their proprietor, Karen, to unpack what publishers could do better to interface with stores like hers and the funniest things that happen when you bring back the 90s.
You can check out the other interview we did with Karen on the blog here.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Welcome to the next installment of the Bookstore Solidarity Project! Every month, we’ll be highlighting indie bookstore owners and booksellers across the country.
For March, we’re featuring Charlie’s Queer Books, in Seattle, Washington! Charlie’s isn’t the first queer bookstore in Seattle, but it is the first in 20 years. They opened last year, with a focus on diversity and intersectionality in their titles.
Your name and pronouns?
Charlie Hunts (He/him)
Tell us a little bit about the store and your community!
We began as a magic disco-tiled book cart doing pop-ups and then we opened our brick and mortar home in Nov 2023. Our shop is in the Fremont neighborhood of Seattle. It’s a funky part of town that’s home to a massive bridge troll sculpture, a rocket, former home to a famous clown, and self-proclaimed “Center of the Universe,” so where better to open a queer bookstore? The Seattle/Tacoma area has the third-highest percentage of LGBTQ+ people among the nation’s 15 largest metros only behind San Francisco/Oakland and Boston/Cambridge, so this city was eager to have a “third place” other than nightlife to hang out at.
What got you into bookselling?
I was a college dropout Harley Davidson mechanic who happened to get in a motorcycle accident *shocker* that left me bed-bound for more than a year. In that time, I fell in love with reading! I went back to school as an English major, started my career in publishing, and then pivoted to marketing for different industries. With the onslaught of book bans, anti-LGBTQ legislation, and the need in the market for queer spaces, I felt like the time was right to return to books.
What’s something about your store that you think will surprise people?
The Seattle Times said we have the best bookstore bathroom in the city. Seriously.
What are some of you favorite ways your community supports your store?
In the short time we’ve been open we’ve had everything from a couple’s first kiss under our mistletoe, to a wife and wife who gifted each other the same book, both purchased here. SO gay, ha. We have a great mix of tourists, locals in the neighborhood, and folks who seek us out. We have our upstairs dedicated to community hangs with tables, reading nooks, and a meeting space. They have shown up big time at our events too.
What are two books you can’t wait for people to read, or your current favorite handsells?
Love After the End and Gearbreakers. Our top-selling non-book item is the Ronald Reagan’s Grave is a Gender Neutral Bathroom sticker.
How can customers who aren’t local shop your shelves?
charliesqueerbooks.com
Be sure to follow Charlie’s Queer Books on Tiktok, Facebook, and Instagram, and check back in a few weeks for their podcast episode!
You can read our other Bookstore Solidarity Project posts here!
And click here to get a copy of How to Protect Bookstores and Why.
In February 2024, in Maricopa, AZ, IBPA’s CEO Andrea Fleck-Nisbet awarded the PubWest Innovator Award to Microcosm Publishing Founder and CEO Joe Biel for “Reimagining what publishing can or should be” and “Exceptional efforts to develop new skills that expand publishing into the future.” Here is Fleck-Nisbet’s speech and Biel’s Q&A period from the awards ceremony.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Print: A Bookstore has been a triumphant, bright light in envisioning what a bookstore could be. Both as a brick and mortar that is a champion for information and reading, but also holding up its staff and creating entertaining skit videos with its staff! This week on the pod, we feature co-owner Josh Christie about the store in our ongoing Bookstore Solidarity project!
Check out Josh’s interview on the blog here.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Welcome to the next installment of the Bookstore Solidarity Project! Every month, we’ll be highlighting indie bookstore owners and booksellers across the country. This month, we’re featuring Alibi Bookshop in Vallejo, California, owned by Karen Finlay.
Your name and pronouns?
Karen Finlay, she/her
Tell us a little bit about the store and your community!
We moved to Vallejo from Oakland in 2017, and there was a tiny used bookstore with a small selection; I was disappointed that we didn’t have something *more.* Some people can’t live away from water, and I can’t live far away from a bookstore. One day I said, “I wish I could open a bookstore in Vallejo!” Well, be careful what you wish for — we wound up buying the store and opened in 2019. Not the greatest timing because a pandemic was looming, but our community has kept us here and we are so, so grateful.
Vallejo, the most diverse city in the US, is an interesting and historical town with its share of issues, but the best community anywhere. It was a navy town , but the navy left in the late ’90s and the city declared bankruptcy in 2008, and our downtown still reflects that. But we are working hard to bring back some vitality, and it’s been fantastic! The pandemic derailed our initial efforts, but we’ve been ramping up again. We’ve had sold out events at the local movie theater, two active book clubs, author events, a writing group, partnerships with local businesses… And anchoring downtown to bring in more businesses. We love it here so much. We try very hard to explain that shopping locally is one of the best things you can do for your city, and the message is starting to take hold. We have a ways to go, but the baby steps are getting bigger.
We don’t have a shop cat — we have two enormous “kittens” who are useless at shelving, so they have to stay home.
What got you into bookselling?
In high school I got a job at Upstart Crow, was an English/Creative Writing major in college and grad school, worked in publishing for nearly 20 years (a year of that with THE GREAT ANNA-LISA), and voila, now I own a bookstore!
What’s something about your store that you think will surprise people?
There are continual surprises and delights in this store — sometimes I think it MUST be haunted. For years this space was a legendary cigar shop, but it was also a jeweler, an egg store in the 1930s, the Democratic Headquarters for Vallejo for Robert Kennedy’s campaign so Teddy Kennedy was here, but my favorite incarnation was that it was “Foxy Lady Boutique” that specialized in hot pants. And I just discovered that the movie star Raymond Burr lived in this building as a child!
I think the thing people are surprised about that there’s a bookstore here at all! People think that bookstores are a thing of the past, and we gladly prove them wrong. Just now a woman was in here — she drove here from a different town because she had heard about us and wanted to see what the “fuss was about,” and said that I proved them all right! Take THAT, Amazon.
What are some of you favorite ways your community supports your store?
Vallejo SHOWS UP for us. We have a dedicated core group of customers, and they try to support by buying books/gifts, sharing on social media, spreading the word or even bringing us strawberries or flowers from the farmer’s market, and today a lady brought me a donut because she was thinking of me. But my favorite are the people who stop by to make sure I’ve gotten something to eat! I love our community so, so much.
What are two books you can’t wait for people to read, or your current favorite handsells?
My favorite handsells are “Tell the Wolves I’m Home” and right now, “The Great Believers” and “Just Kids.”
How can customers who aren’t local shop your shelves?
On our Bookshop.org page!
Be sure to follow Alibi on Facebook and Instagram, and check here for Karen’s podcast episode!
You can read our other Bookstore Solidarity Project posts here!
And click here to get a copy of How to Protect Bookstores and Why.
So much of book publishing is about distributing tasks, so how can publishers take more of these operational aspects in-house? This week on the pod, guest Anthony Goff, President of Blackstone Publishing, walks us through many of their aspects that are vertically integrated, from recording studios to rights sales to printing and distribution—to performing these services for other publishers.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!