Peter Workman referred to it as “The Three Legged Stool,” meaning that if one stakeholder wasn’t benefiting in some way, a book would fail. And that’s a catchier way to explain the concept that publishing a book has to add value to everyone who touches it at every stage. This week on the pod, we unpack the idea of what makes any organization successful.

Get the People’s Guide to Publishing here, and the workbook here!
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Popular author Lydia Davis decided that she no longer wanted her books sold on Amazon. So she tasked her agent with finding a publisher who could do this for her. Everyone said that it was impossible. But through a unique partnership between Microcosm and Bookshop.org, we found a way. And it wasn’t even hard. This is how it turned out. Over 10,000 books sold in the first month and growing!

Check out our interview with Sarah High here.

Get the People’s Guide to Publishing here, and the workbook here!
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In several previous episodes, we’ve made reference to presenting your books at a “sales conference.” It’s a fundamentally misleading event, since you aren’t actually presenting to buyers. So this week, on the pod, we answer the reader question “What is a sales conference?”

Get the People’s Guide to Publishing here, and the workbook here!
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When we tell strangers what we do, they either bemoan the death of the publishing industry or assume that we sit around and read books all day. So this week on the pod, we take a look at what a publisher actually does and the outcome of all of this work!

Get the People’s Guide to Publishing here, and the workbook here!
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Taste is subjective and arbitrary, but still, everyone carries a certain amount of imposter syndrome, wondering if their book if any good. So this week on the pod, we take a look at what makes a book good, successful, and resonating with readers!

Get the People’s Guide to Publishing here, and the workbook here!
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When you are working on someone else’s book, there is frequent confusion about who has the final say. Many people consider the author to be the final authority on decisions. Others look to major account buyers who essentially gatekeep the book within the industry. Yet others would look to readers themselves. This week on the pod, Joe and Elly discuss these issues and how to navigate conflict when developing a book or differences of opinion emerge!

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!