The publishing industry invests heavily in the logic that a new book hits hard out of the gate, has a third of its total sales before it’s published, a third of its sales in the following year, and the final third gradually across the lifetime of the book, until it gradually saturates and dead stalls. So this week on the pod, we look at how to make books sell forever.
It’s a jungle out there, folks! The cosmic weather has been uniquely disruptive these past few months and it looks like the universe isn’t taking its foot off the gas til after the votes are cast and tallied. So now’s as good a time as any: take a deep breath, unclench your jaw, lie on the floor if you need to—then dig into this selection of stuff we’ve picked out to help you support your nervous system, feel your feelings, and get through yet another election cycle together. Shop the full list (with more stickers and pins and decks) or read on for a sampling below!
Being wrong—and realizing it, admitting it, making amends, and learning and moving on—is one of the most difficult life skills out there. Childhood friends Nicole and Jason reunited as adults and teamed up to produce this neatly illustrated, interactive zine that walks you through what it means to be wrong, what to do when you are wrong, and how to help others be wrong too. Got a group of friends, a book club, or a few local politicians you think could use the zine? We have bundles now!
Anxiety can control your life with a tight grip. Get yourself free with these exercises and worksheets designed to help you identify, manage, and ultimately calm your anxiety, be it stress that ebbs and flows or constant, chronic panic. Work through this book either by itself or as a companion to Dr. Faith G. Harper’s bestselling Unfuck Your Anxiety to learn basic tools for surviving moments of panic as well as longer-term problem solving.
Sometimes anxiety gets us in the zone of reading about it when we could be being about it, you know? So check out the book-book, but the workbook might be an extra good fit for our needs these days. —DF
If you’ve ever felt like you’re not doing enough to support the queer and trans communities, this zine is a great way to learn how to do more. Be a supportive advocate and speak up, even when it’s hard, learn how not to overstep, and de-gender your day-to-day language.
Ever since reproductive choice was legalized in the US in 1973, factions have been trying to strip the right to safe, legal abortions by any means necessary. Fuck that noise. Read up with these zines and books both about organizing and finding abortion access, and learning the medical procedures so we can make informed choices about what to do with our own bodies. And, of course, taking care of ourselves and each other. This wraparound sleeve holds two books and five zines.
If you feel irritable all the time, or if your rage is getting the best of you, take a deep breath and open this book. A standalone companion to Unfuck Your Anger by the inimitable Dr. Faith, this workbook is packed with helpful exercises, worksheets, and opportunities for reflection. In these pages, you’ll learn practical skills like meditation, communication, and breathing, and you’ll find a special model for understanding and embracing forgiveness in order to heal old wounds. Let your pent-up frustration go and turn your righteous anger into healthy, helpful fuel for treating yourself and others well, seeking justice, and living the life you want.
Spend a month manifesting your greatest desires and potential. This planner and workbook gives you 31 days’ worth of exercises for rewiring your brain to create new patterns of thoughts and actualizing your intentions and dreams. Perfect for when you’re stuck at work or in love, out of touch with your emotions, angry, anxious, afraid, or depressed, or feel like you’re hurtling down the wrong path in life too fast. Jessica Mullen and Kelly Cree’s dreamy designs and potent exercises are tested and true methods for getting yourself back on the path to living the life you want.
Remember that ‘Oh shit’ moment you had at your first protest? Or maybe you’ve been avoiding the news and your social feed; you want to get out there and be involved but you don’t even know where to start with the shit-show of our current state of affairs. How Not to Get Arrested is a zine full of illustrations, checklists, and thoroughly researched survival tips for the beginner demonstrator and the seasoned activist.
Stressed? Hell yeah, you are. Dr. Faithis here to help. This book offers strategies for coping with intense feelings and overwhelm in the moment and for shifting distress into helpful motivation, excitement, and action. Dr. Faith also walks us through understanding our physiological stress response (not inherently a bad thing!) and what happens when it turns into chronic stress and adrenal fatigue. Full of practical advice for understanding and managing your own stress response so that you can find solid ground and feel excited and engaged with your life again.
You published a book! Congrats! But… now what? How do you get your book in stores and libraries? Smoke signals? Pigeons? The answer is, as always, both simpler and more complex than you would think.
Get the People’s Guide to Publishinghere, and the workbook here! Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Get the People’s Guide to Publishinghere, and the workbook here! Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!
Disabled Witchcraft: 90 Rituals for Limited-Spoon Practitionersis a one-of-a-kind approach to truly accessible magickal practices with a solid dose of humor and heart. The author, beloved Microcosm editor Kandi Zeller, shares some of her favorite reads and companion titles for her groundbreaking book. Check out Kandi’s recommendations below!
Shop the list, read an excerptfrom Disabled Witchcraft, ororder your copy today—shipping from us now, available everywhere September 17!
Ruby, a service dog who gave author Joe Biel mobility, health, and companionship through the most difficult years of their life, had many things to learn during her humble beginnings. This comic details the process for training a medical alert service dog, as well as other types of service dogs, the responsibility of their handlers for these lessons, and how these incredible dogs learn their skills. Service dogs are heartwarming signs of success as well as each one is a thrilling story of a successful struggle for basic human rights, and a powerful lesson in what humans and dogs can achieve by working together.
In this book, bestselling author Dr. Faith Harper offers a full understanding of issues of boundaries and consent, how we can communicate and listen more effectively, and how to survive and move on from situations where our boundaries are violated. Along the way, you’ll learn when and how to effectively say “no” (and “yes”), troubleshoot conflict, recognize abuse, and respect your own and others’ boundaries like a pro. You’ll be amazed at how much these skills improve your relationships with friends, strangers, coworkers, and loved ones.
This pocket-sized guide to tarot archetypes will save you the difficulty of carrying around your whole library of reference texts for convenience while conducting readings on the go. With a guide to choosing the right deck for you, suggestions for when and where to perform readings, instructions for your basic three-card draw, and the commonly accepted meanings of different elements in the Major and Minor Arcana, this little zine is a perfect companion to any tarot deck, and can provide novice tarot readers and more experienced practitioners alike with a handy reference.
The essential core of witchcraft is wisdom and change. We’ve always been rebellious and defiant, and our own traditions are not exempt from challenge. Delve into iconic witchcraft traditions like the utterance of “blessed be” and the influential Wiccan Rede, exploring their origins and relevance today. This introspective journey isn’t just about history; it’s an empowering quest. It challenges you to assess these traditions’ place in your craft. Embrace, adapt, or boldly defy these customs—this edition empowers you to shape your craft’s evolution on your terms as you travel your unique spiritual path.
Drawing on the natural connections between modern paganism and the literary, artistic, and activist movement known as solarpunk, Norton-Kertson provides meditations and correspondences for developing a spiritual practice rooted in nature, the Sun, and a powerful belief in our ability to build a better world. Readers will also find a host of spells to use in the fight against climate change, fascism, and inequality. These politically conscious magickal practices forge a new spiritual praxis to guide us as we work together to envision and create the future we want to see.
Welcome to the next installment of the Bookstore Solidarity Project! Every month, we’ll be highlighting indie bookstore owners and booksellers across the country(and beyond!)
After a little break in July for Zine Month, we are BACK with a new store for the Project!
Meet Spoke & Word Books, one of our local indies right nearby in Milwaukie (Oregon, not Wisconsin.) We got to chat with store owner Cierra on the podcast recently about all things bookselling and community, and here’s our other interview with them about the store itself!
Your name and pronouns? Cierra Cook (they/them)
Tell us a little bit about the store and your community. Spoke & Word Books is a new and used community bookshop in Milwaukie, just on the outskirts of Portland, OR.
We’re in historic downtown Milwaukie, which has been a pretty quiet area for a few years. There are some exciting new businesses that’ve opened in the last year or so, including a waste free shop and a new local cafe and grocery. We’re so excited to be a part of a resurgence of activity in downtown Milwaukie. Every community deserves a local bookshop that can curate a selection that serves them specifically.
While we have a broad scope as a community bookshop, including new, used, and children’s, we have a particular focus on genre fiction and queer interest, especially romance. When I was growing up I didn’t see myself in any of the books that were available to me, and now our mission is to make sure everyone has access to books where they can see themselves represented joyfully.
What got you into bookselling? I started Spoke & Word Books as a pop-up shop, and it operated without a permanent location for about a year and a half before we transitioned to a brick and mortar. The idea for a bookstore came when I was doom scrolling towards the end of the pandemic. I remember feeling so lonely and discouraged, and scrolling endlessly online to try and find something good. One night I realized that I could DO SOMETHING good, since it seemed so hard for me to find a lot of positive things happening in my community at the time. I started Spoke & Word Books from my basement, selling new and used books at pop-up events and community festivals once COVID restrictions began to ease up.
It was honestly the perfect time to start a community based business like this. We had all gone through the collective trauma of COVID and the social justice awakening of 2020, and so many of us were looking for community.
A large part of what we do at the bookstore now is intentional community building. We host 2-3 events a week, including standard bookclubs and storytimes, but also oddball events like a release party for Taylor Swift’s new album, craft nights, and a 90’s Sleepover Party just for fun.
People can buy a book literally anywhere, but our goal is to create authentic connection and community that can’t be replaced by a tech company.
How did you choose your store’s name? My husband actually came up with the name Spoke & Word Books. He refurbishes old mountain bikes into gravel bikes, and so Spoke & Word is a combination of each of our passions- biking and reading! It has another meaning as well- one of our earliest ways of explaining what kinds of books we wanted to carry was “books people talk about”. We are drawn to books that help drive discussion and community, whether that’s a book about how to get engaged in your local government (Democracy in Retrograde), or the latest spicy romance (The Pairing).
What’s something about your store that you think will surprise people? In addition to running our bookshop, I’m also a City Councilor in my small city. I think a lot of us came out of 2020 realizing that our time is limited, and that there’s no better time than now to do the work that is important to you. In both my work at the bookshop and as City Councilor, the most important part of the job is making connections and supporting our community.
What are some of you favorite ways your community supports your store? We have an incredible community of readers who have made our store what it is. Our customer support us by sharing reviews and recommending us to their friends, as well as donating books for our used inventory. We just launched a membership program in July that has already had a HUGE impact on our ability to stay solvent. The Milwaukie community has been so wonderfully supportive of the shop, and I’m grateful literally every day I get to come to work.
What are two books you can’t wait for people to read, or your current favorite handsells? The Pairing by Casey McQuiston literally came out the day that I’m writing this, and it’s my favorite book of 2024, hands down. McQuiston is the absolute GOAT of romance, and The Pairing is their best work. It’s about two chaotic bisexuals rampaging through Europe on a food and wine tour, and would be my first recommendation for someone who thinks they don’t like romance (and anyone else too!). In addition to being just categorically one of the best written romances of all time (fight me), one of the main characters of The Pairing is non-binary, and their relationship to their gender and sexuality made me feel so seen. Beautifully written, deliciously queer, and just plain lovely.
I’m also really loving talking to folks about Democracy in Retrograde by Sami Sage and Emily Amick. So many of my customers have been anxious, frustrated, and scared about the presidential election this year. Democracy in Retrograde is part civic engagement primer, part self-help book, and helps people get past the anxiety of the national political landscape and learn how to engage where they can actually make a profound difference- in their local communities. We’re hosting a book club for this book, and my hope is that folks leave with a new inspiration and practical tools for getting involved in their local school board, city, or county leadership.
How can customers who aren’t local shop your shelves and support you? You can support Spoke & Word Books by shopping online at www.spokeandwordbooks.com! We can ship books straight to your home through our partnership with bookshop.org!
Anything else you’d like to share? Thank you so much for the opportunity to share! <3<3<3
Be sure to follow Spoke & Word on their Instagram, Facebook, and Tiktok, and listen to their podcast episode here!
This month for the #BookstoreSolidarityProject, we hung out with Cierra, owner of Portland-local bookstore Spoke & Word! We talked about bookselling, strategic romance and genre placement, and how much of a fan Joe’s doctor is of them.
Make It Last: Sustainably and Affordably Preserving What We Love is an illustrated guide to clothes and food and home. Raleigh Briggs bridges the gap between life in a disposable culture and the basic skills needed to save money and live more sustainably.
This book teaches you how to extend the lives of the things you love by repairing clothing, preserving home-grown food, and even repairing your kitchen sink and making your own soap. Briggs takes her longtime commitment to community building through the DIY movement and shares her valuable experience with the reader through a conversational tone in her hand-drawn and -illustrated guide.
The Utne Reader described Raleigh’s work as “A forceful antidote to the cheapening of thrift culture: a meticulously hand-lettered, pint-size volume. When you raise your fist against the values that derailed our economy, lift this book in it.” Now you can save money and save the planet while saving your prized possessions!
Magick is all around us and should be for everyone. But the practices in many witchcraft books can be difficult for many of us to perform due to chronic illnesses, sensory issues, allergies, or other disabilities—and the financial limitations that often go hand in hand with them.
In this guide, disabled witch Kandi Zeller sets out to change that. Through 90 inclusive (and sometimes spicy) magickal rituals designed for witches with disabilities of all kinds—especially the invisible ones—Disabled Witchcraft lays out a truly accessible magickal practice with a solid dose of humor and heart. If your spoons (aka available energy and executive function) are limited on any given day, that doesn’t need to be a hindrance to following your spiritual path. From guidance on using crystals for nervous-system regulation to tarot readings for spoonies to laying a curse upon unjust health systems, you’ll find practical tools to harness the magick of your disabilities, fight both ableism and capitalism, and embrace a more expansive version of the path.
Joyce Brabner passed this week, one of the most important progenitors of rethinking comics and a very influential person in my personal life for decades.
I watched her struggle for name recognition despite innumerable accomplishments of her own, seemingly because she didn’t take the famous surname of her husband, Harvey Pekar. I cannot tell you how many times I watched her ask “Are you familiar with me?” in a clarifying sense. Indeed, in 2009 when she called our office, she didn’t recognize my voice and asked “This is Joyce Brabner, do you know who that is?” We hadn’t talked in a few years so I was rather startled and it took me a minute to return to that time in my life.
Joyce had no shortage of personal accomplishments on her own, dating back to before I was born. She created prison literacy programs and used the power of comic books to impart what was going on in the real world in a way that was less threatening. She collaborated with Alan Moore and did activist work around AIDS, animal rights, and child abuse. If she was here she’d be insisting on clarifying many of the finer points of each of these things before we moved along the presentation. To most people, she is Hope Davis’ version of her in the film American Splendor. Fear not, upon first mention, she will tell you each and everything that she finds inaccurate about that depiction. And it always made me smile.
Later that day, when I said “I spent three hours on the phone with Joyce Brabner,” Elly’s mind exploded. “How do you know Joyce Brabner?” Burying the lede just like Joyce taught me, I said “We go back” and left it at that. To many, when Hollywood makes a film about your family, you enter the limelight in a new way.
I remember in 2001, she called to say “They’re making a movie about us. You should invite us to the Portland Zine Symposium. HBO will pay. We don’t need money. Just an invitation.” I didn’t believe it. Why would HBO make a movie about the most normal family on Earth? But it was great, because after that I really got to see Joyce shine for the next five years. Their family was everywhere, with Joyce in front, negotiating the deal, Harvey standing behind her right shoulder, and young Dani behind Harvey’s right knee. It was almost like a defensive position while Joyce made things happen and made sure that they were treated fairly in all of their dealings. In the classic lineup, Joyce was the one that I related with the most. We have both been painted as difficult because we’re the ones that the logistics hang on and other people rely upon us to be resolute and firm. The last time that I saw them in that era was at the Wisconsin Book Festival in 2006 and then we lost touch for a few years, perhaps because they faded from the limelight. Harvey had struggled a bit on stage that night. We didn’t talk for two years afterwards.
Joyce was of course much more than the movie cartoon character. She was a masterful conversationalist and remains a very important inspiration in so many aspects of my life. She believed sturdily that if someone was in need of help and willing to give 50%, she would give the other 50%. It was a powerful lesson as a young person, in a city that yet felt hopeless, where people were willing to turn the other blind eye to suffering. But I made an effort to ring her up when we were in Cleveland. She taught me to aim higher and be more ambitious.
It didn’t even occur to me until writing this that she is likely where I got the idea not to have kids because I am busy raising other people’s kids. She would have a better way to package that sentiment, but the ideas are the same. And it’s a powerful one that I still carry with me until today. We were peas in a pod in many ways. During one lunch, we both had someone else on-hand to write down notes for us to have later. Once we both noticed this, we realized how funny it was.
When people in the comics industry were dismissive of me, she would call them up and tell them to feature me. And they would listen. She told Publishers Weekly to do a feature about Microcosm in 2011. And they did. She told Diamond Comics to give us another chance. And they did too.
In 2014, she called me as she walked out of the Farrar, Straus and Giroux offices in NYC. “I don’t want to work with them anymore. I want to work with you.” She dedicated her 2014 book, Second Avenue Caper, to me. She sewed and sent me a custom Harvey doll with the Microcosm logo as the chest piece instead of American Splendor. Ten years later it lives in my window, next to my Henry & Glenn dolls. In 2015, she wrote the foreword for my memoir and said very kind things about me publicly at times when I was struggling.
When we hung out in 2019, it was the first time that I really saw Joyce struggling. She had always been so unbelievably unstoppable and powerful. Joyce was younger than my parents, but time was as much a constant as the trials and tribulations and her ability to overcome. She got better, and we resumed our jovial banter.
We published her book, Courage Party,minutes after COVID began in 2020. It is a powerful book for kids about how to navigate life after violence. We were largely reliant upon library sales just as their budgets shriveled up for the pandemic. Courage Party, while not commercially successful, brought us another one of Joyce’s gifts in artist Gerta O. Egy, who we have gone on to do many books, decks, and comics with.
Undaunted by one unsuccessful title, Joyce began proposing new books to us. She wanted to write a history of gangs. And then years later, she called her editor and suggested that the story of gangs wasn’t her story to tell. Joyce was capable of changing her perspective too. She had innumerable children’s books in the wings. She saw her greatest work ahead of her.
When I discovered that Our Cancer Year was out of print, I called her and she was shocked to learn this. I looked it up on Bookscan and I swear that the sales were over 200,000 but when I looked again years later, after NPD turned it into DecisionKey, the numbers dropped 95%. We spent the past few years creating a situation where she would give me power of attorney to leverage all of the out of print books back from the Big Five publishers who had the rights but took the books out of print. She liked the idea that, unlike a lawyer, she didn’t have to pay me. I did it because I cared about the people; the work; the legacy. In many cases, the publishers didn’t know that Harvey Pekar had died in 2010.
I followed up with her a dozen times. For years, we have been on the brink of reissuing quite a few books that are maddeningly out of print and it was “I just need to conquer this cancer first and then we’ll deal with that.”
Most recently she got excited about a deal to publish the first four American Splendor comics in Brazil for the first time. She called me to ask if we’d re-issue the same book in English simultaneously. Of course, I heartily agreed. She said that she would connect me with the other publisher to work out the details. I waited.
I talked to her on the phone a few weeks ago and we made some plans to have lunch in October. She closed our phone call to say “Get all of the time with me now that you can. I don’t have much left. I’m just joking. But not really.” I wasn’t sure how to take it. Joyce had a dark and heavy humor. And like all good humor, it’s couched in reality. It resonates because it’s very real, revealing a greater truth that we cannot say in other language.
I knew something was wrong when Joyce still hadn’t connected me to the Brazilian publisher a week later. She doesn’t leave loose ends, even at the worst of times. She doesn’t leave money on the table. I figured that I’d give her a little more time. Turns out that we didn’t have it.
To the very end, she was worried about setting up each project to benefit other people. She taught me so much about mutual aid as a young person. She built a nation of imitators but there can only be one.