Tagged business of publishing

Microcosm launches custom shipping boxes

Microcosm has created its own custom shipping boxes, featuring a spoof of a certain Seattle-based company’s logo and images of several employees’ cats, produced by International Paper based in Memphis, Tennessee. Microcosm regularly receives feedback from its bookstore customers praising its warehouse shippers’ packing skills, so it only seemed right to get boxes to match their acumen—and to express Microcosm’s cheeky and fiercely independent ethos anywhere its books are sent.

Maybe you even glimpsed our new boxes (and a few of our titles!) in the recent CBS Weekend News piece on fighting book bans, featuring the amazing Fabulosa Books.

Says Microcosm founder Joe Biel, “We created custom boxes, and the paper plant we’d been working with in Oregon refused to print our anti-Amazon artwork. Our number one customer complaint was our use of boxes from ULINE—a company that doesn’t align with our values anyway—so we switched to custom boxes that are of a superior quality in celebration of how many booksellers praise our warehouse employees’ box-packing superpowers.”

Arthur (bowtie) is the kitten of Drew, our Cleveland warehouse manager.

And Walter (tuxedo) is the colleague of a former employee who posted a picture of him in that funny position on our Slack, which got more comments than any other post on our company Slack and became an emoji, a meme, and even an enamel pin.

Biel and Microcosm vice president Elly Blue discuss the decision making, design, and Oregon vs. Ohio politics behind the new boxes in this recent episode of Microcosm’s People’s Guide to Publishing podcast.

How Can Every Book You Publish Be Evergreen? | A People’s Guide to Publishing

The publishing industry invests heavily in the logic that a new book hits hard out of the gate, has a third of its total sales before it’s published, a third of its sales in the following year, and the final third gradually across the lifetime of the book, until it gradually saturates and dead stalls. So this week on the pod, we look at how to make books sell forever.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

How do I get my first books in stores and libraries? | A People’s Guide to Publishing

You published a book! Congrats! But… now what? How do you get your book in stores and libraries? Smoke signals? Pigeons? The answer is, as always, both simpler and more complex than you would think.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

The Burning Rage of a Dying Planet (with Craig Rosebraugh) | A People’s Guide to Publishing

Craig Rosebraugh, author of “Burning Rage of a Dying Planet: The FBI vs. the Earth Liberation Front” sits down with us to talk about how he became the spokesperson for the ELF, the FBI faking a book deal to gain intel, and publishing controversial materials.

Check out Craig’s book on our website.

Here’s a link to a (free) NYT article about Craig and the FBI.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

How do you become a neighborhood bookstore? w/Spoke & Word Books | A People’s Guide to Publishing

This month for the #BookstoreSolidarityProject, we hung out with Cierra, owner of Portland-local bookstore Spoke & Word! We talked about bookselling, strategic romance and genre placement, and how much of a fan Joe’s doctor is of them.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Why Do We Keep Talking About Boxes? (A People’s Guide to Publishing)

Boxes— they make the book world go round. Why do we have such strong opinions on boxes (and where we get them from)? Why is there a cat on ours? This week on the podcast, let us deliver the good word and show off our new boxes.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What is a Hybrid Publisher? (starring Jane Friedman) (A People’s Guide to Publishing)

What is hybrid publishing? What is it a hybrid between?

Halfway between traditional publishing and service providing, hybrid publishers have come to mean a lot of things—from a rebranded vanity publishing to a co-investment model with superior royalties, and it’s often difficult to tell the difference until you are familiar with the players involved. This week Jane Friedman tackles these difficult questions.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

The All New Henry & Glenn Comic (is back!) (A People’s Guide to Publishing)

Ten years later, the greatest love story every told is back. Featuring an extensive interview with Tom Neely and Justin Hall, we take a deep look at “punk rock Bert and Ernie” where our anti-heroes celebrate toxic masculinity in full color for the first time. Is that Stephen King performing a pet funeral? Is that a joke about Lemmy? How many comic sight gags can you spot in 32 pages? Justin takes a deep look at how his comic students don’t know who Henry Rollins or Glenn Danzig are but can appreciate the book’s queer themes and social commentary.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What do books and sneakers have in common? w/ CLASS bookstore (A People’s Guide to Publishing)

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope?

Check out our other interview with CLASS here.
And the rest of the Bookstore Solidarity Project posts can be found here.

How Do You Handle Publishing Controversial Material Safely & Sustainably? (A People’s Guide to Pub)

Particularly when one comes from a conservative family and has many conversations where their beliefs are challenged, they tend to assume that the publishing landscape works the same way. This week, we answer a reader question about how to publish safely and sustainably despite one’s political opinions.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

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