A big welcome to our newest Microcosm worker, sales director Thea Kuticka. Thea has been here for a month, getting to know our systems (aka, epic wading through lots and lots of spreadsheets), getting acquainted with everyone, and sharing her experience and insights from over a decade in publishing (and also her home grown blackberries, yum!). I asked her some questions over email.

You’re the newest staff person at Microcosm. How are you settling in? What’s your favorite part about your work space here?

I’m very excited to have landed at Microcosm and feel lucky to be working with such a welcoming group. My favorite part of my workstation is a hand-sewn Harvey Pekar mascot sporting a Microcosm patch. Pekar is an excellent reminder of the extraordinary events that can come out of ordinary life.

What’s been the most fun?

Spontaneous conversations about food and book cover art and the pink plunger. [Editor’s note: We learned something new in the office last week: pink plungers are designed for sinks with a flat bottom. Incidentally, we are always on the look out for books to publish about DIY handy work!]

You came to us with a whole lot of publishing industry experience. Can you recap some of the highlights?

I caught the publishing bug in Eugene, Oregon, where I started out watching friends assemble skate mags with glue and scissors and plenty of hours at Kinko’s. I soon volunteered with some literary magazines (Emergency Horse, Two Girls Review, and Northwest Review), and was lucky enough to get a job at Black Sun Books (I harassed the owner daily until he finally gave in). At Black Sun, I found an amazing mentor who taught me a lot about acquiring and selling books, by hand, by suggestion, and by listening. Later highlights include working for a nonprofit Chicana/o publisher in Arizona, then joining Dark Horse Comics at a time when the big box stores were clamoring for manga and comics in book format. More recently, I fell into an outreach role for a start-up publisher with a list of beautifully created children’s books.

What’s your favorite kind of book to read? Any recent standouts? Or long-time favorites?

My favorite kind of book to read is one that will inspire me creatively. I look for stories that come from a creative impulse. These are inspired novels and memoirs such as Woman Warrior or Blood Meridian or Giving Up the Ghost. I’ll read National Book Award books and then pick up a book on the Zodiac Killer.

I don’t like to admit this, but I am an impatient reader. If a book doesn’t grab me in the first few pages I tend to set it down. I love all types of cookbooks though (eye candy!), especially about fermentation (Wild Fermentation, yes!). 

New favorites include Ruby by Cynthia Bond, a haunting ghost story of survival with a satisfying dose of magical realism. I recently discovered Shirley Jackson’s We Have Always Lived in the Castle. A new edition had been released with this haunting cover art by Thomas Ott and I had to read what was inside. See how easily persuaded I am?

What’s your favorite kind of knotty publishing problem to figure out?

There’s something very communal about sharing a good book, and for me the question is: How to get a book that I love into everybody else’s hands. Once I discover a book, I can’t help but talk about it and want to share it. There’s something intimate about reading that touches all of the senses—this may sound weird, but if a book doesn’t feel good in my hand, I have a difficult time sticking with it for two or three hundred pages. I know, they say don’t judge a book by it’s cover, but the thing is we do. We judge the cover, the size of the text, the blurbs on the back and the people who are saying, read this fucking book, it’s a New York Times pick damnit!

It’s not enough to create a good book. Now you’re competing with all of these other forms of entertainment, because for most people, reading is such a commitment (wait! There’s a movie?) that the challenge for publishers is to overcome information overload. Readers think they already know what they want to read until they find the one book on the one subject they haven’t yet discovered. It’s like being the first on your block. It’s what makes you want to share. We’ve become such expert browsers that we may have forgotten that at the heart of all of this is a community, and for a publisher like Microcosm, books are the community that informs and inspires. All of the rest—the social networking, the online gamers, and niche markets is gossip that involves books, so it may as well be Microcosm’s books. There’s so much potential emerging in the industry and that bodes very well for readers and writers alike.

Can you talk a little about the direction you think the publishing industry is heading, but also what you would like to see the future hold for books and readers?

I’m optimistic! And this is coming from someone who tends to see the glass half empty. The desire to read is as strong as ever—it’s just how we read and the tools we use to access those ideas that have changed. It used to be TV that would kill the book, then it was gaming, now it’s ebooks. But what hasn’t changed is our insatiable need for more—we still want to be entertained, inspired, discovered—there’s a huge collaboration going on now between readers and publishers.

What this all means? The consolidation of big publishers has created opportunities for smaller publishers by providing a place where readers and authors can feel understood and appreciated. A company like Microcosm now has the ability to respond more quickly to market changes than a larger publishing house. Because readers are savvy, they adjust their habits to conveniently fit their needs. The variety of platforms also increases the ability for readers and publishers to get the word out. The downside is that there’s more of a strain on resources for small publishers when it comes to outreach. But that’s a different conversation.

How we discover, read, and access books may change, but if a publisher rethinks their strategies by printing closer to their distribution centers (domestic) and adjust their print runs to more realistic numbers, they will be more nimble in the long term.

Lots of books don’t find their readers no matter how hard you try, but it helps to take chances, and the digital world (because Twitter is free buzz) helps publishers do this—the tone is less formal, more collaborative, but the goals are similar. Rather than depending on the Oprah Factor or the coveted Publishers Weekly review, publishers can begin to understand that their readers have become some of the best advocates and sales people for the books they love. The difficulty I see now is how a small publisher can maintain an edge and still remain sustainable.

This is part of a series of interviews with Microcosm workers. The last interview was with Nathan Lee Thomas.

If you call or visit our bookstore, chances are good that you’ll meet Nathan Lee Thomas. As Publisher’s Assistant and Community Relations guy, he’s learning the trade of publishing from the big picture to the nuts and bolts, often while sitting behind a barricade of catalogs, Slingshot planners, and new releases. He agreed to answer a few questions for us here.

What are three of your favorite books and what did you learn from them?

1. Finite and Infinite Games by James P. Carse  

2. Jonathan Livingston Seagull by Richard Bach  

3. Illusions by Richard Bach 

I share these three with everyone I meet for the first time and take them to the metaphysical section of Powell’s to help them learn what I learned from them: Life is what you make it, so make it a good one :o)

You spend a lot of time in the bookstore, interacting with customers. What has been your most rewarding interaction with a customer so far?

I have to say my favorite interaction by far, and it’s the one I tell everyone, is when a German family came in to the store and after browsing around for a while, speaking German to one another, the father came over to me for help in locating a particular sticker he couldn’t find.

After several minutes of using broken English to try and describe the image to me he gave up in frustration and attempted to overcome our language barrier by exclaiming, “FUCK YOU MOTHER FUCKER !!” while raising his fist in the air.

 Of course, I knew exactly what sticker he was looking for :o)

What’s your favorite place in Portland? What about not in Portland?

Portland: Top of Mt. Tabor overlooking the city :o)

Not in Portland: When I lived in Germany for two years (ironically enough, this did nothing to help me prepare for German tourists here in Portland), I absolutely fell in love with Trier and would take everyone I knew to visit the city. By the time I left Germany, I must have taken a trip to the city at least half a dozen times or more :o)

This is part of a series of interviews with Microcosm workers! The next one is with sales director Thea Kuticka.

My quest to interview all the Microcosm workers about their work and lives and favorite things has finally reached our warehouse manager, Jeff Hayes, who has been here longer than just about anyone else. Instead of a picture of himself, he chose to submit a photo of his recording studio. For an even better picture of the soul of Jeff, check out his staff picks Superpack.

What do you do here at Microcosm, and how did you end up here?

I like to call myself a “box-pusher.” But it could also be called “Inventory Control” or “Warehouse Management” or even Shipping/Receiving..? I mostly put everything (books, zines, shirts, patches, stickers, buttons, butt-bags, etc..) where it goes, so I know where everything is. Then I constantly count them all, over and over again, to make sure the numbers are correct on the website. And somehow they still get off every so often. I put most of the new stuff up on the website. I order more stuff when it’s low. I pull most of the orders. Sometimes I ship things off. I do a lot of t-shirt folding, re-arranging, box lifting, and a million other things. And I answer a lot of the emails from our wonderful customers. 🙂 

I’m not exactly sure how I ended up here but I’m certainly glad to be here. 🙂 

Inventory management is more complicated than most people realize. What is it about it that you especially get and enjoy? Is there anything that you wish more people knew about this side of things? 

It seems so simple in theory… When we get, say, 20 new zines into the store, I enter the information into our site for the product page (title, description, isbn, price, weight, so on…) then I put the number 20 into the Quantity field. So, it stands to reason that, as our site automatically takes away 1 when someone buys 1, it will go out of stock right when we really are out of that zine in the store. And most of the time it goes just like that. But often times it doesn’t. Because sometimes we’ll sell the last one in our storefront at the same time someone puts in an order on the website, or a few of them could be at a tabling event so I don’t have them here in the store to ship off… There’s so many things that could make that number incorrect. 

I’d say one of the hardest things to keep track of is the shirts. A lot of times the women’s and unisex cuts get confused. They’re actually pretty hard to tell apart sometimes, and the shirt companies often don’t label them correctly or at all. So someone might sell a women’s ME and think it was a unisex ME and they’ll put it in the system that way. So then we will basically have one too many of one and one too few of the other when they run out of stock. I do a lot of arguing with our website. It sounds like I’m just complaining but it’s all part of the job. I actually enjoy trying to keep track of it all. I like it when everything goes according to plan, and I like playing detective to figure out what went wrong. 🙂 

What do you do when you’re not on the clock?

Mostly music. I master and score stuff for Joe’s films, and I make my own music. I have a little home studio that I’ve been building up for a while and someone has to drag me out of it every once in a while. I like to take walks, it’s always an adventure in Portland. 

Favorites! What are you most into right now?

Books: I never have time to read all the things I want to, but somehow I still manage to read most of the Tape Op magazines I get. My stack currently consists of Mad Science, Humor, Modern Recording Techniques, How to Stay Alive in the Woods, Girl in a Band, Carsick, The Infinite Wait, and more… Who knows if/when I’ll finish them. 

Music: Radiohead has been my favorite since forever, and Blonde Redhead and the Notwist are always up on the list, but currently I’ve been really into Portishead, Fenton Robinson, Benny Carter, Curtis Mayfield, and I can’t stop listening to Stephen Malkmus/Pavement. There’s obviously tons more I’m not thinking of. I really like listening to random things on Bandcamp, also. 

Movies: David Cross’s new movie HITS was pretty good. I watched this movie the other day called Tabloid. At first it didn’t look very good but I played it anyway. I thought I’d shut it off any minute but it just kept getting crazier and crazier and before I knew it it was over and I was floored. It was pretty nuts. Oh and Muscle Shoals is pretty great! 

Places in PDX: Well, I reeeeaaallly miss the Vegetarian House, but uhhhhmmm… Purringtons is pretty cool. So is Brass Tacks Sandwiches, Homegrown Smoker, Old Town Music, Trade Up, Control Voltage, The Waypost, Voodoo Donuts, Sizzle Pie, The Doug Fir, Wonder Ballroom, The Abbey, El Nutri, Townshend’s, any of the bridges I can safely walk along, Irving Park, any of the weird little neighborhoods I stumble upon, the list goes on and on and on… Microcosm! 

 Places outside of PDX: The beach. The woods. 

 Snacks: Yes, please! 

This is part of a series of interviews with Microcosm workers. The last interview was with publicist Tim Wheeler.

In my quest to introduce our workers to the world, I sent some prying questions this week to Tim Wheeler, who’s been running Microcosm’s publicity operation since 2012, when he worked from a tiny desk atop a lofted platform atop ten teetering feet of stacked boxes of books. Now you can find him behind a comparatively spacious desk upstairs in our new office, barricaded behind stacks of advance copies of books that haven’t come out yet. Read here for more about Tim in his own words—and you can also scope his taste in his staff picks superpack and a list of his top ten favorite things we carry.

What’s your role here at Microcosm and how did you make your way here? Harrowing tales encouraged.

I mostly do the press and publicity type things for Microcosm—doing my best to make the world know our new books exist. I got here by way of Los Angeles. I lived there for about 6 years, spending most of my time there working in the most corporate parts of the corporate music world. I had more than enough of that and was looking for a change. I, along with my two roommates and another friend, did what most people do when they’re fed up with the expensive, stressful life that comes with living in Los Angeles…we moved to Portland.

I knew there was no music industry in Portland, so, having already been a fan, I jokingly told people I’d just work for Microcosm. After a few months of wandering aimlessly around town for no particular reason, I decided I should spend my time volunteering. I sent a volunteer application to Microcosm and got a job instead.

Can you share some publicity success stories that you’re particularly proud of / stoked about / baffled by?

My favorite type of publicity success is when I contact someone and it turns out that they not only took the time to respond, but that they’re a fan. When it’s something they’re into and looking forward to, it turns from business transaction to collaborative project. When the last Henry & Glenn came out I pitched one of the editors of SPIN, which is a big enough national publication to be a bit of a long shot for us, even for one of our most popular releases. But, as it turns out, he was already a fan, stoked to help out, and turned out to be the sort of dude I’d want to grab a beer with and grill about music and books.

Anyone who’s done publicity work or something similar knows that in between the successes there are a lot of days when it feels like shouting into the void. How do you weather those days?

It’s true, most of publicity feels like throwing books into a dark hole that never seems to fill up or shouting into the void or exercising various editors delete fingers as they ignore your emails. However you want to put it. But I can’t think of a single book since I’ve been at Microcosm that I have felt wasn’t worthy of attention. That, combined with the sheer volume of books and other media out in the world deserving of (or at least looking for) coverage, and the timing/luck required to get them into the right hands, means the ratio of shouting to response is just a part of the job. I don’t usually get discouraged because, for better or worse, the response aligns with my expectations. Sometimes a book will exceed those expectations, and then all the yelling feels justified.

You know the drill by now—share your favorites, please!

a) Place in Portland: I feel like I need to split this into two categories, since Portland is a pretty great city surrounded by a lot of amazing nature. My favorite outdoor space is the myriad of hidden beaches, rocky outcroppings, and tree lined spots along the Willamette and Columbia rivers, but my favorite is actually a little outside Portland. Hog Island is south of Portland on a stretch of river dominated mostly (and unfortunately) by private estates with “No Trespassing” signs on their docks, but Hog Island is a small, uninhabited island close to a sheer cliff on the west bank of the river. Accessible only by boat (or in the case of my friends and I, a homemade raft of scrap wood and metal pieces with my bike strapped to the side), it’s really just a football field sized chunk of dirt with some trees and sandy beaches, but it feels like you’re hundreds of miles from civilization while floating in the calm stretch of water next to it. As far as indoor spaces, Saraveza happens to be my neighborhood bar, one of the best beer bars in the country (which I’m very much a fan of), and full of some really damn friendly people. It’s the perfect spot to hang out for a bit on a rainy day. 

b) Place in the world: That’s even tougher. I think the most I can narrow it down is to the California desert. However many endless miles it is. From Joshua Tree to the Salton Sea to Blythe to that Chinese restaurant in California City. I actually kind of hate the heat, but sometimes it’s important to feel tiny in an endlessly expansive place. 

c) Snack food: My favorite foods are of the Mexican variety, but as far as snacks, I can endlessly shovel hummus into my mouth. All I need is a chunk of bread or cucumber or chip or finger.

d) Music genre: I’m not really sure what to call my favorite musical genre. Somewhere in the intersection of old country and new rock and dirty punk and too much booze. Things like Uncle Tupelo on the folk end and Country Teasers/Jon Wayne on the punkish end and Granfaloon Bus on the sad drunk end. But I’m really all over the map when it comes to music. It’s always been the main form of art and expression in my life and, up until Microcosm, my only profession. 

e) Craft/Hobby: As is appropriate for a Microcosm employee, my main hobby (and facilitator of most other things I do) is cycling. Whether it’s going fast, going far, on dirt, camping, freak bikes, socializing, or just avoiding having to drive somewhere, I’m into it.

This is the latest in a series of interviews with Microcosm workers. The last interview was with designer Meggyn Pomerleau.

Slowly but surely, we’re aiming to introduce you to Microcosm’s hard-working, book-loving team. Here’s an interview with our on-staff graphic designer, Meggyn Pomerleau. She designs many of our covers, and sometimes illustrates entire books. 

I’m looking at your last interview here, with Eleanor Whitney when you were designing her book Grow, which was before you were at Microcosm full-time. Can you give us an update on your evolution as an artist, both art-wise and career-wise? 

I can say with full confidence that I’ve achieved the goals I set while in that interview, sans high stress agency job. My life is now devoted to design and Microcosm, and it’s a much better turn out than I could have ever expected. (I haven’t been inside a cubicle in over a year!!)

In the interview, there was even a mention on developing a style and I think I’ve nailed that. I feel more confident as a designer, illustrator, and artist. Basically this all has lead me to believe that if you truly set goals and want them, you will get them.

We went to the climbing gym the other day. It ruled. How’d you get into that, and what other pastimes and passions are you pursuing? 

The thought of falling off a cliff and not being able to simply pull my own body weight up has always terrified me. Recently, I’ve been trying things that will help me out if I’m ever in an intense survival mode, such as the situation I just described. When I was introduced to climbing by a friend, I thought that top roping (the one people usually see with 30 foot walls and being tied in with a harness) was all that was available….and then I discovered bouldering. Freedom. I fell in love. I had never done much physical activity like that before, and it motivated me to get in shape and push myself harder. Other than that, I’ve turned my side writing-gig into a side illustration-gig, drawing bands or people and my interpretations after seeing a concert or stand up show. I was never much of a writer and I now have the freedom to “review” with a drawing rather than words. I enjoy hiking with my dog, Padme Creampuff Blueberry Parmesan, and eating all of the burritos in the world.

You always recommend music for our Rampant Media Consumption posts. How does the music you listen to go with (or not go with) your design sensibilities and life philosophies? 

Most of the music I listen to inspires me because it reminds me of specific memories and takes me to a place where I can see, feel, touch, taste, and smell everything. I reflect on the past a lot because it’s a constant reminder of why I am the way I am now. I don’t think music shapes my aesthetic or even my philosophies, but it definitely keeps my drive constant. I’m frequently distracted by how much good music is out there, and I have to take a minute to step back and just pick something I can have on in the background…such as Las Vegas (my hometown) club music.

What are you working on right now? 

I’m currently finishing up Manspressions and Teenage Rebels, two of the hardest and most fun projects I’ve ever done. I’ve pretty much been laying low and holding my breath until their completion, and it will be nice to come out of hiding once they surface.

Favorites! What’s your favorite food? Favorite game? Favorite place in Portland? Favorite place in the rest of the world? 

My favorite food of all time are burritos. Traditional (vegan) burritos, non-traditional (full of mac and cheeze, fake meats, and veggies) burritos, raw vegan (collard wrap with seeds and nut pate) burrito, the list could go on. There are so many options! The most perfect handheld food.

My favorite game goes back and forth between Mortal Kombat and Street Fighter. I’m terrified of the day I invest in a game console and one of those….I’ll really never come outside.

My favorite place is Portland is the Multnomah Whisk(e)y Library….because it’s literally a dream. I’ve never had a terrible time/interaction/drink there and the vibes are so inspiring. It’s my favorite nighttime place to work. As far as exploring and nature, the hike to Eagle Creek is breath-taking.

My favorite places for the rest of the world are a bit sad because I’ve only been to the northern tip of Mexico and a few places in this country! It’s probably a tie between Chicago, Austin, and San Diego…all of which I plan to visit this year.

This is one in a series of interviews with Microcosm workers. The last one was with editor Taylor Hurley, and the next one is with publicist Tim Wheeler.

Taylor is one of the newer additions to the Microcosm work crew. She labors in every part of the wordstream, from big ideas to spelling specifics, working with authors to make sure that the books we publish are the most awesomely practical and grammatical versions of themselves that they can be. Here’s a list of some of her favorite stuff we have in the store.

So, what do you do here at Microcosm? 

I’m an editor at Microcosm, which technically entails me overlooking the structure of each book we have going to print. I look specifically at obvious things like spelling, grammar, tone, etc., but also whether or not certain ideas have been fully developed, whether main ideas have been adequately explained. Since this job allows me to work from my computer, I operate mostly from my bed or random coffee shops. I don’t like looking at books unless I have a lot of time to spend with them, so it often ends up being something I will set aside a whole day or so for anywhere from 3-5 days a week.

What was your path to getting here? 

I started in 2014 as an intern under Tim. I was interested in editorial, but Joe was touring with his documentary Aftermass so my application had been set aside until his return. Tim found it and I started worked on distribution lists and mail orders with him, asking too many questions and butchering more stamps than I was able to successfully print. When Joe returned, I began interning under him. At first I just looked for basic spelling and grammar errors, but I was given several books on editing and (again) asked an endless amount of questions, eventually developing a stronger sense for what I was doing. After a few months of interning, I was offered an official position as editor. 

How would you describe your philosophy, style, or set of rules and values around editing? 

My style of editing is best described as analytical. It is entirely different from the way I would approach a book I am reading for my leisure. It is easiest for me to make a list of things that are promised to be delivered throughout the book, so as I read I can check back to make sure these things are indeed addressed, and to what extent. Other things to consider are also the audience that is being targeted, the type of market this book will exist in, and what kind of author the person behind the book is. In editing someone else’s work, it is crucial to make sure you are not replacing the author’s tone with your own. I usually will look through a book two or three times before submitting my changes, and there are usually three to four rounds of this.

What are your favorite books (ours and others?) 

My favorite Microcosm book is probably Hot Pants. It contains so much important info not only about women’s bodies but also about herbalism. Lately I have been really into John Berger’s books, specifically his essay “Why Look at Animals”. 

When you were a kid, what did you want to be when you grew up? 

When I was little I wanted to work in theater. I grew up in LA, and my mom was like every other mom in thinking I should be an actor. As I got older, I wanted to be a journalist. I loved the idea of working for National Geographic, and I started taking photo and anthro classes at the community college when I was finishing up high school. I interned with a newspaper and hated it, quickly abandoning that dream.

What’s your favorite place in the world? How about in Portland? 

I don’t know what my favorite place in the world is, but one of my top five would be this bookstore in Ojai, CA called Bart’s Books. It consists of all shelves that together form a sort of maze, and there is no roof. They carry almost no new books, and primarily books you would not find anywhere else. They have a few small sheds offering art books and more delicate works that can’t be left outside. There never seem to be any other people there on days when I am, and I love that feeling of privacy. One of my favorite things about it is that the walls on the outside of the store are lined with shelves of books too. 

In Portland I really like the downtown library. Everyone else I tell this too says that it smells like pee and that they don’t see the appeal, but I think the combination of its classic architecture and the number of homeless people it attracts gives it character. Again, I like how quiet it is there and the privacy it offers. 

One of my newer favorite places in Portland is this coffee shop in the middle of Ladd’s Addition, Palio. They have a lot of space, and it is generally very quiet and an ideal place to do some reading or computer work. There is also this one review on Yelp that describes it as having “the prettiest coffee shop floor in Portland”.

More favorites, please! Snacks? Creative outlets? Colors? 

Some of my favorite things to snack on are kale chips and anything I can sample at New Seasons! A weird creative outlet is this app on my phone that is essentially the Paint program for iPhone, called “art studio”. I would say I’m best at drawing women or funny little nudes of women, and my favorite thing is being on the bus trying to draw one of these and seeing the looks I get from other bus riders who happen to be looking over my shoulder. My favorite colors to draw with are lighter shades of purple and blue, as well as red and grey.

This is one of a series of interviews with Microcosm workers. The last one was with sales manager Erik Spellmeyer, and the next one is with designer Meggyn Pomerleau.

Microcosm is growing! Our team is working around the clock (yes, our schedules are all over the place!) to bring you the books, zines, t-shirts, patches, and of course the Slingshot Planners that you need to super awesome your life. I’ll be interviewing folks for the blog as they come up for air. Starting with our bespectacled Sales Manager…

Mr. Erik Spellmeyer

So, what do you do here at Microcosm?
 
Ostensibly, I’m the sales manager, but I feel that Microcosm’s staff all work hard to ensure that each title makes it’s way into the world, so I take credit for my part, as being just another on that team. That being said, in an average week, I’ll do a little line editing, brainstorm with the crew, tend to the needs of our wholesale accounts, research new outlets for our titles, and a considerable amount of emailing and spreadsheeting! 


What’s your background, what path have you followed to get here? Definitely not a straightforward one, I know! 

I have a long background as an on-again off-again student. I finished a degree in Philosophy, but that was scattered amongst a lot of traveling and odd jobs. I grew up in St. Louis where I lived until I was 23. Once I left (in the middle of my schooling) I took off west and made my way through obscure work in Colorado and then up to Oregon. While in Eugene I worked at the brewery Ninkasi until I finally felt compelled to finish my degree. I took my degree to Prague where my wife and I taught English. After a year of that we moved back to Oregon and made Portland home. Microcosm’s ethics and published works suited my ambitions, so Joe Biel got a visit from me, mostly unannounced, we talked for about an hour and I began researching sales outlets pretty much the next day. 

You wrote a book for us! Brew It Yourself! Anything you want to say about that? 

Not too long after I began being paid as a staff member, Joe asked me to take a look at a manuscript on home brewing. My experience in the brewing industry made me the ideal candidate, so I looked it over. The idea was to fit this title into our DIY series, and as I read on I realized so much was missing. I’d read home brew books before and worked in the industry, and as I compiled notes for the book, I took notice that they were growing beyond the size of the manuscript. Once I related this to Joe, he decided to scratch the original and have me write the book. I now had the chance to write the book I wished I’d had when I began home brewing. I never thought I’d publish a book on beer, but the more I wrote on, I realized the more I had to say on the subject. It was rewarding and fun to use the knowledge I’d accrued while working at Microcosm to guide me along, and in my opinion, it was all over too quickly.

Based on that experience is there any advice you have to offer about writing a book or the publishing process?

The publishing world has many metrics at play to measure up the success of any book. Things I kept in mind all along were, making sure what I was saying maintained a continuity with the title, making sure the book was offering something new to the market while not being genre defining (as new categories are more difficult to market), and most importantly, trying to make the writing playful enough to make the relatively dry information stand out and be remembered. 

Favorites please! Bands, books, philosophers, snacks, things to do on the weekend, things to think about while you’re waiting in line, etc.

As far as music goes, I’m quite old fashioned. I probably listen to more Beethoven than anything else, I still think it’s riveting! But I have a soft spot for old roots reggae, soul and obscure disco, basically I look for production quality and sometimes that takes me to to odd places. Albums like “Tusk” and “Soul Rebels” have little in common other than they are innovative in their production techniques, which always makes me listen. I like to keep Nietzsche by my bed, I find his optimism scathing! It’s typical to find me eating peanut-butter filled pretzels to fuel my need to rock climb and surf, which occupy most of my free time. Mostly when I’m waiting in line, I listen to other people and muse on how funny it would be to have the on-the-spot commentary, like in Annie Hall when Woody Allen pulled in Marshall McLuhan to debunk the pseudo-intellectualisms of the guy in-line in front of him.

Bonus: Erik’s top ten favorite Microcosm books

This is one in a series of interviews with Microcosm workers. The next interview is with editor Taylor Hurley.

How’d you get here?

Mackenzie: The Northridge Earthquake, which hit just before my before my scheduled due-date, urged my mother to go to her home town to have her lil’ baby.  Therefore, I was born in St. Louis Missouri rather than Los Angeles, my real hometown, but permanently moved back to the west coast shortly after my birth. Now, many years later, I go to school in Vermont, which enabled me to intern at Microcosm.  I drove up the 5 from Los Angeles all the way to Portland with my good ol’ friend Phil.

Elizabeth: Born in Texas, raised in Tennessee, schooled in Vermont – a drive to Albany, a flight to Cleveland, a drive to Knoxville, a flight to Denver, another to Seattle, another to Portland and here I am.

Phil: I’ve been an LA boy my whole life, but now I go to school in Vermont.  Mackenzie and I drove up to Portland with full hearts and a full car.   


Favorite Female Vocalist And Why?:

Mackenzie: Aaliyah, hands down, because she is a powerful independent woman who was tragically taken from this earth in her prime. Classics like Rock the Boat are always bumpin’ in my mind when I’m having a rough day or when I left too many receipts in my pockets in the wash.  She was a sweet angel.

Elizabeth: The Crutchfield sisters. They’re raw, they’re relatable, they’re pretty.

Phil: Julie Doiron because she makes me want to fall in love and move to Canada just to stay inside with a fire and tea while the snow falls outside.  


Early 2000s guilty pleasure:

Mackenzie: Blink-182 but I refuse to have any guilt over that.  

Elizabeth: It’s 1999, but “No Scrubs” was a semi-serious tattoo consideration last year…

Phil: Linkin Park


Who would you be if you were a cartoon character?:

Mackenzie: I would be Ein from Cowboy Bebop.  He’s just absolutely adorable, and that episode about him being found by Spike and Jet is a really good one.  It made me laugh because they talk about VHS and VHS beta and how its absolutely ancient and out-dated.

Elizabeth: In fifth grade when Dave the Barbarian was popular, a girl used to call me Fang. Maybe the uninhibited version of me.

Phil:  I would love to be a little Kodama from Princess Mononoke and just frolic around the forest all day.  



Things that you enjoy:

Mackenzie:  I really like putting Abba Zabbas and sticks of Now and Later candies in my pockets and skateboarding around town for a little while so they get warm and aren’t so hard to chew.  I also really like adult swim late at night. Phil also makes a mean cup of tea n’ chia. I enjoy these greatly.

Elizabeth: Loretta Lynn, carbohydrates, gender theory.

Phil: I like licorice induced asphyxiation, I like real life skittle rain pounding against my soft naked flesh, and bellyflops off of chocolate docks into the rocky road abyss below.

– phil

-Elizabeth

-mackenzie