Daily Cosmonaut #11: Looking Successful vs Being Successful

January 24, 2016 — by Joe Biel

Microcosm tabling setup In 2007 while Microcosm was at the Bay Area Anarchist Book Fair, a couple approached our table during the last hour minutes of the final day. They pawed around through our displays for a few minutes and then, looking concerned, before finally asking “Hard times, huh?”

It took me a few minutes to figure out if I was more confused or offended at that assessment. How could they know. Ironically, 2006 had been Microcosm’s most successful year to date and sales had grown 20-50% each year. They offered me $1 for an $8 paperback and I declined. They explained that they were looking for a publisher for their own book but clearly we were in not qualified.

I stewed on their words and then steamed on how it was insulting. Before long I realized that the problem was that they had no appreciation for our grassroots approach or the economy of not having an elaborate stage-show of a booth. From talking to them, success was implied by Porsches and diamond rings, fancy displays and prestigious awards. Microcosm had always been focused on saving time and money by ignoring award submissions, finding event displays in the trash, and investing the savings into our mission and staff salaries. But it takes a certain kind of person to understand interpret that, let alone appreciate it.

It’s our inherent punk rock nature that communicates these values to a peer. But this experience at the book fair was the first time that someone vocally interpreted it to me as an outward sign of failure or cutbacks.

Within a few hours my pride was restored as I realized that this was what I wanted to project. This is who are we are in a genuine sense and what the world should know about this. Of course not everyone will understand but then again we aren’t Penguin Random House. And that is true for every reason.

Daily Cosmonaut #10: Slogging Through Intellectual Property

January 20, 2016 — by Joe Biel

Across the turn of the millennium I would enjoy my days of biking for hours, conceiving of slogans and designs to put on stickers and t-shirts. I would edit the text and image in my head until it was bulletproof in terms of meaning and impact. Over the years and as my health waned, my skills faltered because I simply wasn’t incorporating my biking creative time into my work schedule, which became more and more about staring at a blank screen in an office and being forced to be creative on demand while dealing with all manner of bureaucratic nonsense and logistical problems. The result was that good ideas were no longer stemming from my brain like they once had and I began to rely more and more on my work from five, ten, fifteen, and twenty years ago.

I had never thought to protect my original work partially because I trusted people and partially because I lacked the self-confidence to claim it as my own. But over time, the Internet became a vast grabbing ground of ideas and mine lay dormant there for the taking. At first it was incredibly flattering to see dozens and later hundreds of bootlegs of my work popping up all over the world and to run into a street vendor in Medellin, Colombia selling homemade bootlegs of my work or glossy websites in Japan doing the same. But gradually this began to impact our sales, coupled with the recession and the newfound digital ability to freely print your own bootlegs one print at a time via numerous websites. When the City of Portland produced a bicycling evolution image nearly identical to my own and the designer claimed coincidence, I was confused. Surely he’d seen my original. There were nearly 100,000 prints of it circulating around the globe, not even including the bootlegs! Many other people recited misconceptions of the law to me over the years as a justification to steal the work of others or to plead for people not to use their work.

But when a lawyer in Austin became indignant, claiming that I was “harassing” her for using my work to promote her company, it was the final straw. I filed for my trademark protections. And one by one, bootleggers became licensors and there was a clear path to see that the work originated from me. Having this experience across twenty years informed my own way of dealing with other artists’ original work. I’ve done the reading to understand the limits of creative control and fair use laws, the ability to recontextualize an artists’ work in parody or for educational use. It’s been an incredible learning experience and a maze to witness the horrors of the loopholes in the law. Sometimes a tasteful nod to someone’s style, like Tom Neel did in the Henry & Glenn short stories can be an homage. It’s about been tasteful. These lessons led me back to a better-informed version of what I believed in as a teenager: You don’t have to fuck people over to survive.

Daily Cosmonaut #9: Learning Through Writing

January 18, 2016 — by Joe Biel

The process of writing GOOD TROUBLE: Building a Successful Life & Business with Asperger’s was the hardest thing that I’ve ever done. I’ve heard this same thing from authors many times before. It speaks to the unique way that looking at a situation from a nuanced distance and some objectivity and research challenges our conceptions and memories of events. Like traveling, writing in this capacity forces us to look at our lives from a different outside perspective and actually hardens or changes our perspectives. I think this is a very powerful and healthy thing. Often in talking to our authors I feel like how someone feels about this is a good litmus test for assessing their future as a writer.

Part of writing a book is facing the critical reception that all books undergo and discovering that no reader looks at the events in the same way that the author does or finds the same details to be as relevant, interesting, or revealing. Indeed, Microcosm sent out about 500 advanced reader copies of Good Trouble to people that Taylor, our publicity person, thought would be interested in them. When it’s my own writing that we are promoting, I have to take more of a backseat in the decision making since my opinions are anything but objective; I’m just too close to the subject matter. Nonetheless, it’s been exciting and heartwarming to see how outsiders read the book and what they take away from it. And it doesn’t hurt that the first two reviews have both proven to be incredibly flattering and really “get” the core of the subject matter: that Asperger’s, throughout my life, was both my greatest weakness and my best strength. Once I learned to harness its powers, the former began to fall away and I was left with some of the best of both worlds.

Both reviews and the podcast interview are from people from the creative world, one from a fellow publisher and one from a woman with a similarly creative background. I’m really excited to see more critical reception, good and bad, especially from people who have training in psychology and those outside of my subcultural world. It makes me look at my previous work in a different light–not that I don’t like it anymore but that I could have pushed myself harder. Because that’s how this book helped me develop deeper understandings of events close to me, even those from five, ten, twenty, and thirty years ago.

Meet the Microcosm Staff!: Cyn Marts, sales associate

January 18, 2016 — by Elly Blue

Cyn started out last year as an especially-committed intern, and is now is the newest member of our staff, our sales associate, working with Thea to get our books into stores and figure out new, mind-blowing ways to make google spreadsheets do our bidding. I asked her a few questions about her job, her hopes, and important matters of character and morality—like snacks.

1. What do you do at Microcosm? What parts of the work you do here (and used to do as an intern) are the most entertaining?

The short description that I really like is that I keep Microcosm fresh in people’s minds and remind them that we exist and make awesome stuff! Whether this is achieved via stuffing envelopes with catalogs and awesome stickers, emailing retail stores when we have new titles, or tracking down obscure sales leads. I imagine this will eventually lead to my becoming Microcosm’s unofficial mascot (second to Ruby, of course), as I spread the word and get Microcosm titles onto every bookshelf.

I have to say my favorite thing to do, though, is proofreading. Maybe that’s what everybody likes to do, but there’s something about getting to read a brand new book and help shape it for readers that draws me in every time.

2. You’re really passionate about publishing. What’s the story there?

I have no idea. Pretty much any bibliophile can tell you how great it is to just hold a book, and how the smell of libraries and ink and old books just feels comfortable and right. I’ve always loved books and writing in most forms. My dad read The Hobbit to me when I was a kid, and I remember spending a lot of time growing up with kids’ fantasy books and angsty teen dramas.

Books were something to do and something to connect to on a very personal, emotional level. I wanted to write, too, to tell stories, but I always felt like I lacked motivation and discipline. At some point, though, I realized that whether or not I wrote books, I wanted to be a part of making them. It’s this industry founded in expression and communication and language, throughout history, and I felt like I needed to be a part of it and help good books get to the people that want and need them. Along with that, holding a finished product that has so much context and history—that I got to be a part of making—is kind of amazing. It became the only thing I really, really wanted to do in my life other than travel.

3. What do you like to do when you don’t have to be at work?

Right now I’m kind of too busy to do anything, but when I can, I like to eat crazy foods from around the world and spend time with my husband and dogs. We moved to Portland last spring and once we both got jobs we stopped being able to explore the city. I’d like to go back to doing that when I have more time. Right now… we mostly watch a lot of tv.

4. Favorites!

– What’s your favorite Microcosm book? Non-Microcosm book?

The easiest answer is This Is Portland, because it was the first book I bought when I moved here. I didn’t even know it was a Microcosm book until I sat down to read it! In a similar way, though, Velocipede Races will probably always be special because I think it was the first book I proofread here, and YA stories are a soft spot for me, so it’s exciting to be a part of this newer chapter of Microcosm’s titles.

My favorite non-Micro book…. well, I love pretty much everything by Francesca Lia Block because she writes such poetic narrative, but lately I have also been incredibly addicted to Joe Hill; Horns and Heart Shaped Box really brought me back into books at a time when I had lost passion for reading.

Favorite snack food?

I probably love food too much to have a favorite…and I don’t eat that much junk food… Well, I love sushi, Indian, and Ethiopian, and I’d rather have any of them than a snack any day.

Favorite place in the world? Place in Portland?

So far, New York City is kind of my favorite place in the world. For a million reasons mostly having to do with diversity and variety and the intense big city feel. In Portland, I love when you’re on one of the bridges headed east, and you can see Mt. Hood and it’s huge and snow-capped and all-around amazing.

5. Anything else I ought to be asking?

My dogs names are Kaylee and Leelu. I feel like that says a lot about me. That’s about it.

Wait! I lied! My favorite snack is marshmallows toasted in the oven! I can eat like a bag at a time.

Daily Cosmonaut #8: Meet Our New Fence

January 17, 2016 — by Joe Biel

The fence Once upon a time Microcosm was located in a church basement on Ivy Street. We had two and later three adjoining offices. We had a lockable accordian-style door that sectioned off the crawl space under the stairs and a few shelves for warehouse storage. We added a separate room across the building when the boxes were stacked so densely that we could not add one more. We filled every inch of our office and its closets with boxes and then I began filling up my basement at home. When there was indisputably no more room and the landlord raised the rent, it was time to go. We lived holed up in various staff members’ basements and a series of too-small walk-in locations from 2007 until 2010 when we dumped it in all in a big drafty industrial building and signed a deal with a trade distributor to warehouse about 50% of our books.

So imagine our zeal when we moved into our current location in 2014, a mere three blocks from our former church basement, with room to spare. At least it felt that way for a few months. Before long, we were receiving pallets of returns and getting new books every month until offices were turned into storage rooms and we again filled every inch of the building. We tried to work with the city to add more capacity and they said that while they would approve construction of, say, an apartment building or condo on our property, they would not approve any visible on-site storage. Any additions to our building would force us to add an elevator and other expensive zoning standards for new construction.

More fence So eventually we found a solution that would work: a fence. Within the height limits and distance from the sidewalk, a fence can create a little privacy and allow for more storage. So over the past 18 months we’ve been steadily under construction and hopefully as a result, we should have enough room for the next two years. This process has forced us to be much more careful about what we publish and how many copies we print. We’ve been teetering close to our tipping point for many years but often that tension can be energizing rather than collapsing.

Who would have thought that such a simple solution could accomplish so much?

Business of Publishing: How to Ship Books So They Arrive in Good Shape

January 16, 2016 — by Joe Biel

Want more publishing advice and wisdom? Read Joe Biel’s A People’s Guide to Publishing.
Many years ago, Canada’s then-independent Doormouse Distribution sent us a brilliant guide on how to pack a box. It was well-designed and fit conveniently on a single sheet of paper. We hung it on the office wall. You would not believe how many times we referenced that sheet over the years for best practices of how to put books inside of cardboard. Eventually these methods could be explained and committed to institutional memory, forever securing happy, healthy books arriving in their new homes.

A few weeks ago we sent some books to Ebullition Records for the first time in a few years and they shared their own version of “how to pack a box,” which we now know to be accurate even if it’s laden with awesome and moralizing punk-speak and asides. But it brings an important point to the fore: it’s so sad when books arrive in terrible condition and the situation was completely preventable.

The irony, of course, is that the largest distributors and wholesalers we work with don’t follow these very basic and effective best practices. When a company becomes large enough, it’s cheaper to replace books, especially if they belong to a client, then it is to purchase proper packing material and train the staff to pack the boxes correctly every time. If you are reading this post, then you are likely concerned about your books arriving in good condition rather than having the hassle of sending replacements or having copies not arriving in salable condition.

Next, stack the books face-up in the box from largest to smallest. Never pack a book sitting on its spine unless it’s okay for it to become damaged in transit. Fill the box completely. If the box is larger than the number of books that you are shipping, you can either 1) cut along the four edges of the box and fold them over to make the box smaller. If there is excess material preventing the box from being able to be folded shut, cut it off or 2) completely fill the remainder of the box with packaging material. If you do add packing material, move the valuable content into the center of the box and put the packing material on all sides and above it to cushion it from impact.

If you use an inadequate amount of packing material on the top of the box, the contents will rattle around, damaging your books. If you use an insufficient amount of tape, the loose contents will burst the top or bottom of the box open in transit.

A properly taped box will appear shiny and seem to be excessively taped. But tape is cheap; much cheaper than replacing your contents. If there is an adequate amount of packing material, the box will appear a little bit bulbous once it’s taped. This packing material adds further resistance any potential abuse that the box will undergo at the hands of the shipping company. Properly packing and taping a box also allows it to be reused on the receiving end.

When shipping too few books for a box to be practical, use a padded envelope. Similarly, the books should not be able to shift inside the envelope. If they do, add some packing material.

You have many options when shipping. There’s a certain loyalty in the publishing industry to UPS but it seems to be shifting gradually to FedEx, especially among larger companies that can bargain for bulk discounts. But for the little people like us, it’s really best to ship via the U.S. post office, using media mail. It can take a week longer to arrive and take a bit more of a beating during that time, but if you pack it properly, this should not be an issue.

If speed is a concern, the U.S. Post Office also offers flat rate priority mail and express mail flat rate envelopes and boxes. These are priced competitively against UPS or FedEx and while priority mail is not guaranteed, it almost always arrives in two to three days. The envelopes and boxes are available for free from the Post Office or usps.com but they are also quite thin. But sure to package the books correctly to avoid damage. Getting there on time does no good if they aren’t in good condition. Stacking two books side-by-side vertically to fill the box or envelope does a good job of preventing the books from shifting in transit. Putting styrofoam or cardboard around them should sufficiently protect them as well.

Congratulations on completion of your quest and avoiding future headaches of poorly packaged boxes. The time saved by not having to replace damaged books will quickly create new efficiency!

Daily Cosmonaut #7: Is Microcosm Sustainable?

January 14, 2016 — by Joe Biel

Due to Microcosm’s unique history as a record label and peddler of photocopied publications based out of milk crates, we’ve been equally ignorant of and immune to the changing culture and climate of more mainstream publishing houses. When innumerable peers and beloved presses were going under due to lack of distributor payments or collapsing financial support during the recession, we wondered why this wasn’t affecting us more. Don’t get me wrong, we were undeniably harmed and had to adapt by major changes in the U.S. economy, but to the tune of 20% of our income, not 50-90% of our income like the horror stories that we were hearing.

But these experiences leave us with a question: How sustainable is Microcosm? We’ve written about this a bit in the past, like in our 2014 annual report, when we first got back on track, but let’s look at this a bit further. In this article about comic shops, you can see a particularly bleak and skeptical view of selling paper in brick and mortar. We created these graphics to further illustrate the point that where you shop does matter when you are supporting authors:

Because of this, we have a loyal and supportive following that would rather support us than the Big A and are interested and invested in our mission and what we publish. As you can see on the chart to the right (especially if you click on it), the kind of channels that a book is sold through make a major difference in how many you have to sell to support yourself. In our case, the money that comes in each day is the same as the money that we pay out to our authors, our bills, our printer, and our staff. Admittedly, we run a pretty close game most months on our $34,000 in monthly operating expenses and have spent the last few years adjusting the pie so that our staff can get paid more in an increasingly expensive city. And also admittedly, if we did not have so many successful backlist titles, we would not be able to publish new books every month. Our roughly 25 bestselling books pay for everything we do. So we are here for the long haul but mostly because we closely watch our data and are responsive to a changing industry. Wait, scratch that. We’ve often been ahead of the industry in changes and that is probably the number one reason we are still here.

Train-hopping and zine-making: An interview with Railroad Semantics author Aaron Dactyl

January 14, 2016 — by Elly Blue

Aaron Dactyl’s Railroad Semantics zines have flown off the shelves, racks, and rummage boxes since we started carrying them. They were so popular that we began to publish them as books. The fourth book just came out, and after a lot of work and design and effort, all four are now collected in a brand new box set, Railroad Semantics: Better Living Through Graffiti and Trainhopping.

1. How did Railroad Semantics, the zine, start? How did they end up becoming books?

There were a lot of factors that played in to seriously making a zine. I guess the main thing is that I was doing all this really extensive traveling and had all these amazing pictures and stories and I wanted to make something out of them rather than just keep them to myself or within a small circle of friends. And I wasn’t really a writer at the time but I decided to learn. I came across an older train-hopping zine one day and sort of mimicked its layout, putting all the things together from my most recent trips. It took about two weeks to compile, and I started selling them at books shops in Portland. They sold fairly well and people seemed to like them so I made a second one, over the summer, at bit more ambitious than the first, and I eventually submitted that one to Microcosm and a couple other distributors. It was a big deal for me when Microcosm accepted the zine for distribution. Several years later, after I’d made several others, Microcosm contacted me about opting to publish each issue successively, and I went back through and re-edited them, which is a process that is still happening.

2. We did a signing together at a book fair last year, and it was cool to see the number of people who were excited about your books. Would you say you have a prototypical reader? Who do you end up connecting with about this stuff?

Ya, that was a first for me. It was interesting to see the wide array of people there. And as far as having a prototypical reader goes, other than just a general younger demographic, I hope not. It’s not that exclusive, I don’t think. I don’t play into the train-hopping or graffiti scenes at all and I’ve always wanted RR Semantics to be its own thing and to stand on its own. I consider it to be travel writing so I suppose if someone’s interested in the genre then it would appeal to them.

3. A lot of people see graffiti and think of it as either as expressive art or senseless vandalism. But it seems like there’s more to it than that, it’s quite political. Can you give a basic primer of what that is all about?

People’ve always had a love-hate relationship with graffiti. While it’s criminalized by society and prosecuted by the law, that same institution turns around and uses to promote the non-profit youth centers, political campaigns, and advertisements. Everyone wants to control it in their own way, and you can’t. Even on the inside, the people who do it turn into vigilantes and don’t want you to do it, or don’t like the way in which you do it. Graffiti’s an all inclusive sport (albeit, probably more of a bourgeois sport), and it goes back a long, long time—everybody knows this—to the Oregon Trail, Native American petroglyphs, and long before that. Only in the last hundred years or so did people start coming up with more creative monikers to express themselves, and pictures to go with, and in America, freight trains, because of their extensive range and high level of visibility, spawned a subculture that defies label. It’s not just hobo and train-hoppers that draw on train cars, it’s rail workers too, tramps in general, artists, punks, the whole gamut. And yet still certain people involved want to regulate that and for everyone to behave under a strict code of conduct because the rails are sacred and this and that. But that’s ridiculous, and egomaniacal.

4. What’s your next trip?

I’ve been able to do a lot of traveling over the last couple years outside the U.S., which was a first for me. Traveling in Southeast Asia for four months was a revelation, and a summer spent traveling across South America changed things for me completely. I have a couple of writing projects regarding those trips that I’m trying to get out of the way right now before I do any more serious traveling in the futures. But I may try and make it to Hawaii this summer. That’s a trip that’s been long overdue.

This has been an interview with Railroad Semantics author Aaron Dactyl. Our last author interview was with Velocipede Races author Emily June Street.

Rebellious Girls: An interview with Velocipede Races author Emily June Street

January 11, 2016 — by Elly Blue

ejs in steampunk velo gear “A tough girl rebels against stifling gender rules in a quasi-historical steampunk world, dreaming of racing her bicycle in the cutthroat velocipede races. But can her dream survive scandal, scrutiny, and heartbreak?” That’s how Emily June Street describes her debut young adult novel, The Velocipede Races, which is also Microcosm’s first venture into the genre. It officially comes out on April 12th, but we just got them back from the printer and you can snag one directly from us right now.

1. Congratulations on the publication of The Velocipede Races! What is the story behind the book? Where did you come up with the idea?

I spend a lot of time on my bicycle on my fourteen-mile commute most days of the week. The idea for The Velocipede Races popped into my head during a ride. I was focusing on my breathing, on really letting my ribcage expand and contract in three dimensions while I rode hard, and the constricting notion of a corset popped into my mind. I felt so grateful that I lived in a time when I wasn’t expected to wear a corset and that I was free to ride my bike pretty much anywhere I pleased. In that moment, I made the connection between the rational dress movement, the bicycle, and the first wave of western feminism. I got home and did research—as I often do—and discovered the fascinating, tangled history of feminism and the bicycle. I’d long wanted to write a scifi story about track-bicycle racing, and these percolating ideas came together in my imagination. So I decided to mash-up the feminist history of the bicycle, some sci-fi/steampunk-style track racing, and some romance. These elements dovetailed into the story that is The Velocipede Races. I call my genre quasi-historical femmepunk.

2. You’ve been writing and self-publishing fiction for a while now. Can you talk a bit more about that? How did you learn the craft? What are you currently working on?

I’ve been writing on a regular basis since I was eleven years old, when I got my first diary. I fell for reading early and hard, and it remains a persistent and utterly incurable addiction. Writing has always been a natural progression from reading for me. They are two sides of the same coin. I read, therefore, I write. Reading has certainly taught me most of what I know about writing. I absorb so much about how to write by reading—everything from style to grammar to cadence to what could be possible in a book. I did minor in English many years ago, emphasizing writing in my coursework, and later I got a Master’s degree in Library Science, mainly to enable my reading addiction while gaining practical work skills.

Being such a book addict, I’ve always wanted to write them, and along with that, I wanted to publish them—but I have a full-time life teaching Pilates. My husband and I own our studio, and that passion/career takes a lot of time and energy. Self-publishing originally appealed to me because I could set my own deadlines, work at my own natural and (admittedly very slow) pace without having my writing life interfere with my Pilates life. I also like to learn new things, and so I set out to learn how to make books. My friend, mentor, and writing buddy, Beth Deitchman, was my intrepid partner in this endeavor. We learned everything as we went, and we made our first books from the ground up. It’s been a lot of fun. It has been equally fun to work with Microcosm and make a book on a grander scale with you fine people.

As far as what I’m doing now—I’m in the midst of a seven-book fantasy series. I’ve put out Books One and Two, The Gantean and The Cedna, and I’m working on revisions to Books Three and Four. I have about twelve other partly-written novel manuscripts. I rotate among them, writing bits in my spare time. I’m really a turtle when it comes to writing. I work slowly but steadily. Books take me years, not months, to write.

I’m also working on a two non-fiction projects, both related to Pilates. One is sort of a memoir crossed with an instruction manual for the basic Pilates matwork, collecting my ideas about Pilates and what I’ve learned teaching it. The other is a project I call “Fix Yourself” which is about simple stretches to help alleviate common aches and pains.

3. What kind of bike do you ride, and where is your favorite place to ride?

I have two bikes right now. I do not love either of them with all my heart. I struggle finding the right fit on a bicycle because I am in the murky under-five-foot-four category. My “Big Beater” is an old Felt F65 road bike that’s a little too big. My “Little Twitcher” is a custom Merlin from the 1990s that I got secondhand from a woman who rode seventy miles on her seventieth birthday (I aspire to this, and I superstitiously think the bike will help). I love the Merlin, but it is just a little small. I know I sound like Goldilocks, but my dream is to someday get THE ONE, my own custom velo.

As far as where I like to ride, I regret to say I am very boring, since I mainly ride for transportation. I ride anywhere I need to go, but rarely for recreation. My current commute is a beautiful ride through a rural valley and up over a hill with a vista. But I’ll ride almost anywhere happily.

4. What are you planning to do to celebrate your new book?

I’ll definitely drink some malt whisk or at least some prosecco. I may indulge in a trip to a velodrome if I can find anyone brave enough to go with me.

Will you Find the Golden Ticket?

January 11, 2016 — by Microcosm

Dear friends, fans, and random strangers who just clicked something on the internet,

We are celebrating our 20th anniversary this year with as much fanfare as we can muster in our introverted sort of way.

Here’s one thing we’re doing all year: We’ll randomly choose one order placed on our website the 12th day of every month in 2016, and put a $10 Microcosm gift certificate in with the stuff you chose. Whether you buy one patch or a whole case of books, your chances are way way way way way better than the powerball or whatever. You don’t have to do anything special to win; just order between 5pm on the 11th and 2pm on the 12th (pacific time).

Here’s what you’ll see if you win the golden ticket!

Thanks for being into this stuff too, and for egging us on to keep making it.

Love,

The Microcosm staff