Urban Revolutionary: An interview with Emilie Bahr

Urban Revolutions from Micheal Boedigheimer on Vimeo.

urban revolutions book coverEmilie Bahr’s new book Urban Revolutions: A Woman’s Guide to Two-Wheeled Transportation just turned up from the printer, to the delight of everyone at the office. So much hard work and love went into this book. Emilie fully deployed her chops as a journalist and urban planner, her hard-won knowledge of urban transportation bicycling, and her love and knowledge of her home city of New Orleans (we’re pretty sure this is the only book out there with advice about biking during Mardi Gras!). Pretty much everyone at Microcosm worked hard on this book, and our graphic designer Meggyn actually started biking while laying it out. She’d been wanting to ride for a while and reports that this book “answered a lot of my questions… that I didn’t want to ask!” With a pre-publication track record like that, we have high hopes for the rest of this book’s life!

In honor of the book’s existence (it officially comes out on April 12th, and is available directly via Microcosm until then), we sent the author some questions about how and why the book came to be, New Orleans’s surprising rise to bicycling prominence, as well as (feeding a longstanding fascination of mine) the role of bicycles during and after Katrina. Read through to the end for an extra surprise!

1. Congrats on your new book, Urban Revolutions! What’s the origin story of the book—what gave you the idea to write it?

Although I haven’t always known how to define it, as a longtime fan and observer of cities, I’ve always been interested in how the shape of our environments affects opportunity: everything from transportation options to health to access to jobs (all of which, in the end, are fundamentally related). At a very basic level, the book was inspired by forging connections over the years between these ideas. It’s also inspired by my own experience as a pretty typical, car-dependent American who was woken up to another way of getting around not all that long ago and who suddenly felt (at the risk of sounding melodramatic) as though a veil had been lifted from my eyes. As I started using my bike more and more to get around, I realized that there were lots of other people out there like me – and yet also many more people, including many of my friends, for whom the idea of using the bike as a means of transport was as foreign a concept as it had once been for me. I was especially interested in this latter group and what it was exactly that kept them out of the saddle, and that became the basis for my graduate school research. I also noticed that among my friends who didn’t bike or who didn’t bike regularly (most of them women), many were intrigued by the idea of biking, but were held back by various obstacles, and a number of them really had no idea where to begin. I wanted to create a tool to help them overcome those barriers by really honing in on their specific concerns.

emilie in paris2. The book’s subtitle is “A Woman’s Guide to Two-Wheeled Transportation.” Why that subtitle? Is the book only for women?

It turns out the resistance to bicycling among women isn’t unique to my friend circle. Nationally, only about a quarter of transportation bicyclists are female, a phenomenon that is not universal in the developed world and likely relates to a whole variety of factors, from social policies and norms that place more of the burden for household and childcare duties on women to very valid concerns in our car-centric environments about vulnerability to traffic crashes and crime to the fact that women are simply not as exposed to the practice, which means many of us don’t even consider it as a possibility. This book started out as a how-to guide designed to address concerns that are specific to women, though many of these concerns are also shared by men too. And I would say it turned out to be much more than a how-to guide. In the end, it’s really an exploration of the state of the American transportation landscape, how it’s changing, and what this means for everyone. I think this book should appeal to anyone who is interested in urban environments, how people get around, and who might want to brush up on how to ride and maintain a bike.

3. Two chapters of the book are devoted to your home city of New Orleans, which is one of the best unsung bike cities in the US. What makes cycling work there? What makes it different?

I said earlier that my own experience helped inspire this book, and that experience is inextricably tied to New Orleans. I write in the introduction to Urban Revolutions about hearing about what then sounded to me like a crazy plan to begin installing bike infrastructure in New Orleans. I was working as a reporter and decided to write a story about this, in part because I wanted to find out what insane people would dare ride a bike in my city. What I didn’t realize at the time was that New Orleans already had a strong bicycling culture – it had just been sailing under my radar.

In terms of what makes New Orleans different, this city has a number of inherent advantages over many other American cities, and particularly many other southern cities, when it comes to bicycling. We developed before the rise of the car, and we’ve retained a lot of the street connectivity, intermixing of land uses, and pedestrian-scale development patterns that come with that that really facilitate bicycling. It also helps that we’re flat. Moreover, we’ve seen pretty substantial infrastructure investments here in recent years that I would say have helped to advertise the bicycling possibilities that have long existed and helped make many more people feel comfortable bicycling here.

emilie and trailerWhat’s also important to note about New Orleans is that we’re a poor city. Our poverty rate is significantly higher than the national average and a large proportion of people don’t have access to cars, so there are a number of people who get around by bike and have for many years before the infrastructure was installed because they have no other option. I would say that our bicycling community is very racially and economically diverse, which is increasingly true across the country, but New Orleans bicyclists really defy the stereotype of bicyclist as wealthy, white male. More and more, I notice a whole lot of women biking here too.

Another thing that I think really helps to set New Orleans apart from much of the rest of the world is that we have these massive street celebrations here several times a year, the most famous and massive of them, of course, being Mardi Gras. At Mardi Gras, our streets are essentially shut down to automobile traffic for days at a time, and residents are forced to reconsider our relationship with the streets, even if for a finite period. I would say that Mardi Gras and some of our other major festivals are what introduce a lot of people to the possibility of biking and help us to think about the streets as being something other than channels for moving cars as quickly as possible.

4. There’s been a lot of focus in the news lately around the 10 year anniversary of Katrina. Were you in the city during Katrina? Did bikes play a role in disaster relief or recovery? Or did the hurricane pave the way for bike infrastructure and culture in some sense?

In August 2005, I was splitting my time between New Orleans, where my boyfriend at the time lived, and Thibodaux, a small town about an hour’s drive from the city where I was working for the local newspaper. Before the storm, I evacuated from New Orleans to Baton Rouge, where my dad lives, and spent a long night until the power went out desperately trying to figure out what was going on in the city, the extent of which wouldn’t become clear to us for some time after the rest of the world knew.

So much can be and has been said about Katrina and its aftermath, but one of the things the storm revealed was just how cut off a modern society becomes when electricity and gasoline lines are severed. I sneaked back into the city about a week after the storm, and even in places that didn’t flood, it resembled something out of a post-apocalyptic novel: there was no power, no gas, military people marched in the streets. And the people who refused to leave had to rethink how they got around. You might say they resorted to old-fashioned means, using canoes, bikes, their own two feet. For many people, getting in to see their homes, especially in flooded areas, required using a bike, and some of the most powerful early footage of the damage from the storm was shot by people riding around on bike.

In the recovery from the storm, one of the silver linings has been that it’s allowed us to reconsider how we do things here. I wouldn’t say we’ve fully taken advantage of these opportunities, but one area in which it’s really caused a shifting in the public consciousness is transportation, and this is in part because the city suddenly got a lot of federal rebuilding money to redo its streets after the storm. Starting in 2008, thanks to the advocacy and creativity of a number of folks here, many of the streets that were being resurfaced were striped with bikeways for the first time. A few years later, a local city councilwoman who cares a lot about transportation beyond just moving people in cars successfully won passage of citywide policy requiring that all users – pedestrians, bicyclists, transit riders, people with physical disabilities, and drivers – be considered in rebuilding our streets. At the same time that this new infrastructure continues to take shape, we’ve experienced a surge in new people moving to New Orleans post-Katrina. Many of them come from cities with strong bicycling traditions and they have continued to spread the gospel in their adopted home, even if it’s just by example. There was a time not all that long ago when a bike commuter would have seemed like an exotic species here. Today that is definitely no longer the case.

5. Anything else I ought to ask you about?

Well, I guess I could mention that I’m six months pregnant. I write in the book about parenthood as one of the obstacles many women face in getting on the bike, and I’m interested to see how pregnancy and motherhood affect my own bicycling patterns. I’m determined to continue biking but this will definitely require tweaking my routines. Already, I’ve found myself opting for my upright, Dutch-style bike over the speedier model I typically ride because it more readily accommodates my rapidly-changing figure. That said, I’m excited about the challenges and the new perspective parenthood will provide. And I’m looking forward to having a reason to invest in some of those adorable contraptions for toting around kids on bike.

This interview with Urban Revolutions author Emilie Bahr is part of a series. The last interview was with Alexander Barrett. The next one is with Kaycee Eckhardt, author of Katrina’s Sandcastles.

Rampant Media Consumption—November 2015: Confessions and Guilty Pleasures

dil to pagal haiA year ago when we first launched the RMC, people were pretty excited about it, and would send in their short book + movie + tv + art + more experimental media (like the sounds on the bus) links and reviews every week. But participation dwindled. We started posting monthly, and then less than once a month, just when enough people had sent that in. Then, during a staff meeting, it came out that a lot of us feel a little self-conscious about what we go home and read/watch/listen to unwind. So we decided that this month we’d all be super honest and not worry about meeting some invisible cultural bar. 

So here it is, the RMC guilty pleasures edition!

Jeff

My mom got me into watching Dr. Who. I’m not sure how I feel about it, but it’s strangely addicting.

I found a free Hank Williams record and said “Why not?”

But I’m not sure why I keep playing it.

Hadn’t seen the movie Trading Places in a long long time. So yeah, I watched it again. 

Meggyn

Erykah Badu’s new mixtape “But You Cain’t Use My Phone” is hands down my favorite release this year. It was released today and it’s a careful selection of phone related songs that have been important to the r&b/hip hop scene for the past two decades. This is important. 

[Meggyn also wrote: “I made a playlist called Velotronica on Spotify full of my guilty Vegas dance favorites. Should I link? (They power me through the hardest hills.)” But she did not send the link.]

Elly

I watched the whole latest season of Project Runway. Then for a while I couldn’t stop watching all the Bollywood movies that are hitting Netflix, especially the amazing ones from the 90s starring Shah Rukh Khan—my favorite was Dil to Pagal Hai (The Heart is Crazy), which left me feeling weirdly giddy and whistling the tag line on my bike for a week.

I spend a lot more time every week than I ever plan to reading long articles online. Recent ones that stuck with me include Rebecca Solnit’s ultimate answer to the whole “having it all” racket + the tedious questions women are supposed to constantly field about our reproductive plans, and the super-long New Yorker article about Megan Phelps-Roper—every paragraph had a new amazing reveal. And here’s a real pleasure: Carrie Fisher and her dog Gary splendidly demolish inane interview questions on Good Morning America.

Thea

Can’t stop watching Spiral, the French crime drama. 

Finally watched This Must be the Place movie with Sean Penn by Paolo Sorrentino. Wasn’t disappointed. 

More BBC bicycle love.

Ack! Now even coloring books are gendered

Tomy

The Great British Baking Show — It’s great. I don’t know what it is about it that makes me very happy.

Book Review: God, Forgive these Bastards

god, forgive these bastards book and lp setWe ask each of our interns to review one of our books before they go. Natalie heads home to Australia next week, and left us with these thoughts on our first and (until April 2016) only work of fiction…or is it fiction? To tell the truth, we’re not totally sure.

I originally overlooked this book when I read the title on its spine—I was feeling a little lazy that day and so I was looking for something that had a more ‘familiar’ title. But after flicking through a whole lot of DIY books, I began to crave something with a solid narrative, and that’s when I reached for God, Forgive These Bastards: Stories from the Forgotten Life of Georgia Tech Pitcher Henry Turner.

Being from Australia, I don’t really know much about baseball or anybody named Henry Turner. After I read this book, I honestly don’t know what I learnt from it at all. I realised quite quickly that these stories weren’t really all that much about baseball. In fact, to me at least, it felt like they were more about America and the strange things that can happen to you here.

God, Forgive These Bastards begins with Rob Morton meeting Henry for the first time, at a bus stop in Portland, Oregon. Beginning in an ordinary biographical kind-of-way, the stories then take you into a direction that’s a little less predictable. Kind of like when you accidentally catch the wrong bus and end up in an unfamiliar neighbourhood. Some of Henry’s stories are violent and sad, and it was hard to know if they were true or not—and while I was reading them, I really didn’t want to know the truth.

The whole concept of the book reminds me of when I ride the buses and see all of the other regular commuters. I try and imagine stories about what their lives were like before they ended up riding the same buses as I do—and unless they approach me to tell a story about themselves, I’ve usually been too shy to strike up a conversation.

I guess what I’m trying to say is, even though I’m sure that there are so many different things that you could take away from these stories, I feel like this book helped me examine how we perceive and contribute to our own ideas of ‘culture’. Like the way it feels as though we’re too absorbed in our own lives, and just too afraid of each other to talk and trade stories.

I did find that a couple parts of the book were hard to believe because it felt like there were missing details that I would’ve liked to know; nevertheless it was a good read. My favourite line from the book was in my least favourite chapter—my least favourite because all of the things that happen are just so dark and horrible. Henry explains how he is feeling at a time when he feels incredibly vulnerable: enry‘It was the kind of panic that I imagine the devil would make you feel if he walked over to the bed where you slept, lied down next to you, and wrapped his arms around your body.’ And I like this line the best because it describes exactly how I felt reading that chapter.

Morton also uses this book to talk about how down-and-out people like Henry are left unforgiven and hated. I don’t know if he’s really saying that we should forgive people for making us feel intense pain or for committing horrible crimes—it does come across that way—but Morton does explain that people shouldn’t be defined by the bad things that they’ve done, and I suppose that just listening to others to learn from their mistakes can be a good thing to do.

Henry’s stories are told with an honest voice, which makes the unbelievable, believable. These stories are crazy, and mean, and probably everything that you don’t want to imagine your life to ever be. God, Forgive These Bastards is definitely a book that I would read again, and the soundtrack by Mortons’s band, The Taxpayers, is equally as thrilling.

If you want to read the book while playing the soundtrack on vinyl, we’re doing another pressing, and it’ll be available again in 2016!

Rampant Media Consumption – September and October 2015

basically this is usInput inspires output! Here’s what we’ve been taking in this month:

Thea

Scoped these concept albums

Saw the BBC special about cycling, Victorian women, and healing through exercise. 

Enjoyed reading Anne Elizabeth Moore‘s newest comics journalism on food & tradition

Meggyn

The new Alpine album makes me want to treat myself to a nice vegan pasta dinner. The title has no indication of the sound. It’s glorious. 

I started reading Notes on the Synthesis of Form by Christopher Alexander, but I stopped when they referred to all designers as “he”. Debating on diving back into it.

Also thumbed through Fingerprint No. 2: The Evolution of Handmade Elements in Graphic Design for some inspiration. 

Taylor

Been reading this

And this.

Elly

I read two books on vacation: A Tale for the Time Being by Ruth Ozeki (rumor has it that one of her earlier novels, All Over Creation, was inspired by the real life of the author of our book Maps to the Other Side) blew my mind. It’s about nature, quantum physics, japanese youth culture, and an anarchist nun. 

Then I thought that Jo Baker’s Longbourne was going to be totally silly lite reading but it’s a really good book. Think class-conscious Jane Austin fanfic. Yup!

Love Letters to Cities: An interview with Alexander Barrett

alexander barrett with puppyAlexander Barrett had only lived in our city for a year when he wrote and illustrated one of our most charming books, This is Portland: The City You’ve Heard You Should Like, telling the real story of just how weird things are here…much weirder than as shown on the television show Portlandia, thank you very much. Later, he moved to China for a short time, and the result is the just-as-charming book about a very different place: This is Shanghai: What it’s Like to Live in the World’s Most Populous City (which, by the way, comes out this month!). He took a minute to answer some questions about his work and plans and where he’s at right now in San Francisco. Readers of This is Shanghai will recognize one important theme from that book which has stayed with him…as illustrated in the photos here.

1. Where are you *right now* and what is the most important thing to know about what’s going on around you there?

Right this second, I’m in a sunny edit suite in San Francisco, working on a short documentary about a street sign and getting ready for Beer Feelings, a show of illustrations I do in San Diego every November. But most importantly, I’m hanging out with a super chill puppy.

2. I know it’s crass to ask, but when you aren’t making charming illustrated books about places you’re getting to know, what exactly do you do for a living?

I used to know, I think. I used to be a copywriter at ad agencies. Now I’m kind of a copywriter and mostly a regular writer at YouTube. I guess I’m trying to put okay things into the world for a living.

alexander barrett with another puppy3. What’s your favorite book that you’ve read this year?

This year I finally finished Raymond Chandler’s oeuvre. And that’s the first time I’ve ever typed “oeuvre.” I wish I could say I read The Long Goodbye this year, but I have to be honest and say Farewell, My Lovely, which is also incredible.

4. What’s next for you? Will there be a This is San Francisco? And finally, the question on everyone’s mind: Where will you live next?

With Portland and Shanghai, it took a year to realize I had enough stories to put a book together. I’ll see if that happens with SF. For the first time in a while, I’m not thinking about where I’ll go next. In between the Portland and Shanghai books, I lived in three cities. Three cities that didn’t inspire books. I’m really excited about being in one place for a while. One place with super chill puppies.

alexander barrett with people and puppies in china

This is the latest in our series of author interviews. The previous interview was with Our Bodies, Our Bikes contributor, Bikeyface.

Now Kickstarting: Feminist steampunk bike racing action!

When I joined Microcosm at the beginning of this year, I brought along a lot of contracts for books that nobody quite knew what to make of. Several of them have come out since, including the feminist bicycle science fiction volume Pedal Zombies, which was met with quite a bit of skepticism—Microcosm has never published a straight up work of fiction before, much less science fiction. Would we be able to pull it off? Well, one successful Kickstarter campaign and a steady stream of kick-ass reviews later, it looks like it’s working for us. 

And not a moment too soon. Today we launched a Kickstarter project for our second science fiction book: The Velocipede Races is Emily June Street’s steampunky YA tale of a young woman’s liberation, a comedy of manners combined with edge-of-your seat racing scenes.

It’s an exciting, page-turning read. Cherie Priest, New York Times Bestselling author of Boneshaker, says that it’s “Tense, thoughtful, and truly thrilling; The Velocipede Races is a marvelous fantasy of manners and machinery.” We hope you like it as much as we do: To learn more, check out the video below, and please consider backing the project before it ends on November 28th.

 

 

Call for Submissions: Journal of Bicycle Feminism on Money and Class

 How does bicycling fit into your personal economy? Your social standing? How do your choices when it comes to bicycling relate to your income, and how do they relate to your attitudes towards money? Did your bike cost a lot or a little, and how do you feel about that? Have you done economic research or reporting on bicycle issues? What are your observations about the costs and benefits of cycling? 

The first volume of the Journal of Bicycle Feminism, Cycletherapy, was about feelings: joy, grief, and healing. The second volume is about money, status, and wealth, whatever those topics mean to you. 

A wide variety of submissions are sought, particularly from underrepresented perspectives. Personal narratives, essays, and reporting will be the bulk of the volume—lengths between 1,000 and 3,000 words are ideal, but if a piece needs more words we can talk. Illustrations and photographs are sought as well. I’d like to include one piece of fiction, and one very short (around 500 words) and funny piece for the end of the book. 

The submission deadline is February 1, 2016. Email questions, queries, or submissions to elly at microcosmpublishing dot com.

 

Call for Ideas: What Should Microcosm Make Next?

Dear readers,

Yup, that’s you, reading this now.

If you’re at all familiar with Microcosm, you probably know that we do a whole lot more than just publish books.

We make t-shirts. Patches. Stickers. Buttons. Other stuff sometimes comes down the pipeline like fanny packs or sweatshirts. It’s all made in the US and we try to support companies that are in it for reasons of the heart rather than the wallet. 

A large amount of this stuff is bicycle-related because that’s how we roll. But a lot of it is about other stuff, like vegan, punk music, feminism, politics, health, community justice, and generally poking holes in and kicking down the walls. 

The point is that a lot of the ideas for these things come from readers like you. Sometimes someone emails us and says “Can you make a a version of your Evolution design but with a unicycle?” And we do.

Or sometimes people send in original artwork for us to put on stuff. And we do that too: 

You too can submit a finished design (if we used it, you’d still own it, and we’d pay you royalties). Or just tell us the idea that you had that you wish someone would make. We’ll make it if it works for us and send it to you, too!

We made a google thing for you (it’s below) to tell us about your idea (or you can always just email us too).

Thank you!

Love,

Microcosm

 

America’s #1 Bike Cartoonist: An interview with Bikeyface

cartoon of bikeyface on a bikeOf the fifty-plus contributors to our brand-new book Our Bodies, Our Bikes, few are as renowned as the artist known as Bikeyface. From her secret bunker in the Boston area, she’s been alternately delighting and enraging anyone who types a bicycle-related question into google for years now with her series of ongoing web comics that provide wry commentary on everything from safety to sweat to driver behavior to that giant, unladylike smile that gets plastered to your face when you spend a lot of time on your bike. 

I’ve long been curious about Bikeyface’s bike comics career, and she kindly agreed to answer a few questions over email.

1. Tell us a story… how did you become America’s #1 Bikey Cartoonist?

I didn’t plan to be a bike cartoonist, it was something that happened when a lot of things in my life intersected. I was an artist who had just moved to Boston, started a new job, and started biking everywhere. I didn’t know many people in Boston and making art can often be solitary. But I wondered if getting involved with the local bike community would be a better way to meet people. I didn’t know much about the bike community and I was a real newbie. But I muddled through volunteering at a couple events, went to some workshops, and tried joining an organized ride—but it was harder than I expected to find my niche. (Note to new bicyclists: do not pick the Ride of Silence as your first “organized ride.”) 

In the midst of this trial and error of finding community I also decided to start a blog on a community bike site, bostonbiker.org. It was the middle of the night, and a half-baked idea I assumed I would abandon very quickly. I did it anonymously at first—I had read the comments section before. In the beginning it was quick anecdotes, photos, thoughts, even recipes. But because I’m an artist by nature I started throwing cartoons in there too. After a few compliments I started doing more cartoons. Suddenly I found myself getting web traffic from around the country. So I went all in and that’s when I started Bikeyface. And eventually I did meet some other people who bike in Boston too.

2. Many of your comics have included a feminist critique of parts of bicycle culture. Your comic in Our Bodies, Our Bikes depicts a woman going into a bike shop and not having the greatest experience. Have you seen changes for the better/worse/neutral in bike culture in the time that you’ve been riding? What would you like to see happen next?

I’m not really sure how much has changed for women in bicycling industry—or if I’ve changed more? I struggled a lot in the beginning and had many awkward interactions in bike shops. I couldn’t tell if it was lack of knowledge about bikes, having limited bike experience, or being a woman. I was definitely aware I didn’t know anything about bikes but I also didn’t know much about gender issues in cycling aside from the “girl” bikes always having flowers on them (yuck.) I wouldn’t have called myself a feminist then, either. But somewhere along the way as I got more experience with biking it brought me to feminism. I notice much more of the nonsense than I did before so in some ways it seems worse. I think there is a heightened awareness overall and desire to call the industry out on it. I’ve also seen two women-owned bike shops open in my neighborhood, so that is a measure of progress (and luxury).  I’d like to see more women-friendly bike shops around the country as well as more robust product lines that appeal to women. 

cartoon of bikeyface and her two bikes and gear3. What’s your favorite comic that you’ve drawn? What (if it’s different) has been the most popular one? 

My favorite cartoons are ones that make me crack up so much while I’m drawing them that I have difficulty drawing a straight line—like So Ladies. The most popular was Not Asking For It which was a surprise to me—it definitely made the rounds more than I anticipated.

4. Do you get to make art for a living? Any advice for other comics artists who want to do something similar?

I don’t make art for a living. Sometimes I wish I did—but most of the time I’m really glad I do not. If I were paid for making art everyday it would become another job and I wouldn’t be drawing the things I personally enjoy (like Bikeyface.) I occasionally take freelance jobs that are interesting to me but full time freelance can be a roller coaster—I learned early on that I’m too much of an anxious person to go on that ride. I have an office job because I’m more creative when I have stability (and regular food). So I work during the day and draw in the limited evenings and weekend hours. This means I go to very few social events but that’s okay for an introvert. The only downside to this system is that I often run out of time and can’t do everything I would like to. 

I recommend other comic artists think about their own style and personality and find an art/life/money balance that works for them. The internet is a great way to find an audience and build it. However, it’s not a great way to make money. So that means you have to have a day job or a willingness to embrace the struggle to build the business side of your art.

This is one of a series of interviews with Microcosm contributors. The previous interview was with vegan chef Joshua Ploeg. The next interview is with Alexander Barrett, who writes illustrated love letters to cities in book form.

The Business of Publishing: The Print Run

This is the eighth post in our ongoing Business of Publishing series by Joe Biel, author of A People’s Guide to Publishing. This edition tackles one of our most popular questions: “How many copies of my book should I print?” 

Many, many books have proven unprofitable because their initial print run was too low or too high. Often times not being able to manage this complex predictive math causes many small publishers to collapse under the weight of planning ahead with their own bestsellers.

So let’s look at a healthy way to be smart and plan ahead.

The longtime conventional wisdom is that a third of a book’s lifetime sales occur before its publication date. Another third happen over the next year and the final third happens gradually over the rest of the book’s lifetime. While this belief is becoming increasingly difficult to predict in a changing book-selling climate, the wisdom underpinning it still makes sense: math is your friend. 

The wisdom is that for an independent book to make sense to publish, there should be at least 5,000 people who would want to read it that you can identify who they are and how to reach out to them. Of course, that does not mean that every initial print run should be at least 5,000. Indeed, some of our books are as few as 3,000 or even 2,000. It’s not that we doubt that we might sell 5,000 copies in the book’s lifetime. It’s that in some cases two printings of 3,000 costs about the same as one printing of 5,000 and it’s healthy to be a little wary. 

The average book store sells one copy of the average book during the average year. When you consider that the vast majority of sales are bestsellers, you realize that most books sell even fewer copies than that. What this means is that simply publishing a book does not mean that it will sell or that book stores will want it. You have to make people interested.

Back to pre-sales: 

If you have a trade distributor printing three times as many copies as you have preorders make senses. But if you don’t have a working relationship with a distributor, using a technology like Kickstarter to sell a few hundred or even thousand copies of the book before its release serves a much more important purpose than predicting print run or even raising money. It spreads the buzz about your book through word of mouth and can result in some publicity spots. Planning out blogs and magazines to pitch the book to during your campaign to light a time-sensitive fire can really help your chances of publicity and thus sales. 

But Kickstarter or direct orders on your own website do not demonstrate demand or future sales for a book as they are often reaching a completely different audience. If your book isn’t represented by a trade distributor,mbegin to slowly reach out to bookstores once you have physical books to show to the buyers. Build a relationship. 

We printed 3,000 copies each of, I believe, Microcosm’s first ten books. When I tell people this they respond that it seems bold, lucky, or outrageous that we have sold all 30,000 of those books and that most have seen multiple reprints. But my point is the opposite: Many of those proved much more expensive than they should have been because it’s much cheaper to add 1,000 or 2,000 additional copies to a print run than it is to print the correct number the first time around.

I lacked the understanding of how to predict the difference in sales from one book to another (as well as the quality of results from Google in 2015). Consider the size of the audience. You won’t sell a book to every person interested in it simply because you won’t reach them all or some of them don’t have time to read it or they think they know everything already or they don’t have the money or they simply never run into it at their favorite book store. But look at who is out there and how you can reach them. How much competition is there? Draw up a plan. Then realistically think of how many of those people would buy the book. 

The number one mistake I witness firsthand is people making print runs that are much too small—100 or 500 copies. When they inevitably run out of them, they just need to print more. The amount of time and effort that goes into making a book is the same no matter what your print run is so it’s in your best interest to figure out what that ideal number is. I’d suggest starting in the neighborhood of 2,000-3,000 copies. It sounds like a lot but you’ll need the extras for reviewers and samples. It’s better to err on the side of giving a book to someone who could create a positive influence for it than to be forced into stinginess by a lack of copies. Besides, generosity creates more of the same. 

For reprints, a good rule of thumb is to look at your sales history, see what the patterns are. Is it selling faster? Is it slowing down? Are there busier times of year than others? Plan a two-year supply and find a good place to store them. Sometimes sales completely taper off and you’ll have a lifetime supply. But at least you won’t have to face the question of how many copies of that book to print ever again.