There’s no way around it: our first year returning to self-distributing was an incredible success!
Unbelievably, our 2019 sales went up 55.77% over 2018, making 2019, again, our best year ever! In the past year we’ve also increased staff wages by 38.94%, with more to come!
At the same time, 2019 really taxed and tested us in ways that we haven’t seen before. We are shipping an average of six times as many packages every day as we were when we moved into this building eight years ago. We are receiving six times as many boxes every day as well. All of this leads to the increased need for diligence and refinement as we outgrow old systems.
Sure, everyone works harder as well and it’s nice to have that acknowledged. 2019 also saw the implementation of the employee ownership program and we now have five owners with more on the way. We also switched our podcast from quarterly to weekly and added a vlogcast version.
As the growth seems constant and endless, we have to stop and ask bigger long-term questions: when will we need to hire another staff person (February?)? When will we give the next round of raises (April!)? These are wonderful problems to discuss and the opposite of our situation eight years ago when the current staff took over the company.
We are publishing more books than ever (and reprinting more books than ever too!) and most of this year has been spent implementing new systems to use data to make better decisions and where we have the most growth opportunities.
Most important is the constant feedback we receive from our work. We’ve expanded our books to prisoners program as well this year and many people write back, shocked that we responded at all—let alone sent me them a pile of books to read. Seeing readers recommend our books on social media has been flattering but nothing holds a candle to someone spilling their guts about how much they were singularly impacted in a private letter.
Let’s look at the numbers.
Our total sales for the year were $1.273 million dollars. Here’s what we are selling:
Here are our bestsellers, by dollars:
Expenses this year were also right at $1.27M, partially due to the 38.94% staff raises:
And the real shocker, comparing 2019 to 2018:
And a friendly reminder: While we’re legally a “for-profit” organization, we choose to operate on a break-even basis. This means that when we have profits (which isn’t all the time, but we try), they don’t go into our owners’ yacht fund; they go into staff wages and taking a chance on publishing new books we believe in. Getting to do work we care about every day and put books out there that help people change their lives is way better than a yacht. Which is an important attitude to have in the publishing industry!