In several previous episodes, we’ve made reference to presenting your books at a “sales conference.” It’s a fundamentally misleading event, since you aren’t actually presenting to buyers. So this week, on the pod, we answer the reader question “What is a sales conference?”

Get the People’s Guide to Publishing here, and the workbook here!
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When we tell strangers what we do, they either bemoan the death of the publishing industry or assume that we sit around and read books all day. So this week on the pod, we take a look at what a publisher actually does and the outcome of all of this work!

Get the People’s Guide to Publishing here, and the workbook here!
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Taste is subjective and arbitrary, but still, everyone carries a certain amount of imposter syndrome, wondering if their book if any good. So this week on the pod, we take a look at what makes a book good, successful, and resonating with readers!

Get the People’s Guide to Publishing here, and the workbook here!
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When you are working on someone else’s book, there is frequent confusion about who has the final say. Many people consider the author to be the final authority on decisions. Others look to major account buyers who essentially gatekeep the book within the industry. Yet others would look to readers themselves. This week on the pod, Joe and Elly discuss these issues and how to navigate conflict when developing a book or differences of opinion emerge!

Get the People’s Guide to Publishing here, and the workbook here!
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For most publishers, profit and loss statements are either an afterthought, something they “don’t have time for,” or a ritualistic capitalistic enterprise that they want nothing to do with. This week on the pod, we feature an extra-long episode about how to learn from them, what they can be best utilized for, and how to sort out the information from success or failure to do it better next time.

Get the People’s Guide to Publishing here, and the workbook here!
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