Tagged interviews

Meet the Microcosm Staff: Jeff Hayes, Warehouse Manager

April 10, 2015 — by Elly Blue

jeff hayes music studio My quest to interview all the Microcosm workers about their work and lives and favorite things has finally reached our warehouse manager, Jeff Hayes, who has been here longer than just about anyone else. Instead of a picture of himself, he chose to submit a photo of his recording studio. For an even better picture of the soul of Jeff, check out his staff picks Superpack.

What do you do here at Microcosm, and how did you end up here?

I like to call myself a “box-pusher.” But it could also be called “Inventory Control” or “Warehouse Management” or even Shipping/Receiving..? I mostly put everything (books, zines, shirts, patches, stickers, buttons, butt-bags, etc..) where it goes, so I know where everything is. Then I constantly count them all, over and over again, to make sure the numbers are correct on the website. And somehow they still get off every so often. I put most of the new stuff up on the website. I order more stuff when it’s low. I pull most of the orders. Sometimes I ship things off. I do a lot of t-shirt folding, re-arranging, box lifting, and a million other things. And I answer a lot of the emails from our wonderful customers. 🙂

I’m not exactly sure how I ended up here but I’m certainly glad to be here. 🙂

Inventory management is more complicated than most people realize. What is it about it that you especially get and enjoy? Is there anything that you wish more people knew about this side of things?

It seems so simple in theory… When we get, say, 20 new zines into the store, I enter the information into our site for the product page (title, description, isbn, price, weight, so on…) then I put the number 20 into the Quantity field. So, it stands to reason that, as our site automatically takes away 1 when someone buys 1, it will go out of stock right when we really are out of that zine in the store. And most of the time it goes just like that. But often times it doesn’t. Because sometimes we’ll sell the last one in our storefront at the same time someone puts in an order on the website, or a few of them could be at a tabling event so I don’t have them here in the store to ship off… There’s so many things that could make that number incorrect.

I’d say one of the hardest things to keep track of is the shirts. A lot of times the women’s and unisex cuts get confused. They’re actually pretty hard to tell apart sometimes, and the shirt companies often don’t label them correctly or at all. So someone might sell a women’s ME and think it was a unisex ME and they’ll put it in the system that way. So then we will basically have one too many of one and one too few of the other when they run out of stock. I do a lot of arguing with our website. It sounds like I’m just complaining but it’s all part of the job. I actually enjoy trying to keep track of it all. I like it when everything goes according to plan, and I like playing detective to figure out what went wrong. 🙂

What do you do when you’re not on the clock?

Mostly music. I master and score stuff for Joe’s films, and I make my own music. I have a little home studio that I’ve been building up for a while and someone has to drag me out of it every once in a while. I like to take walks, it’s always an adventure in Portland.

Favorites! What are you most into right now?

Books: I never have time to read all the things I want to, but somehow I still manage to read most of the Tape Op magazines I get. My stack currently consists of Mad Science, Humor, Modern Recording Techniques, How to Stay Alive in the Woods, Girl in a Band, Carsick, The Infinite Wait, and more… Who knows if/when I’ll finish them.

Music: Radiohead has been my favorite since forever, and Blonde Redhead and the Notwist are always up on the list, but currently I’ve been really into Portishead, Fenton Robinson, Benny Carter, Curtis Mayfield, and I can’t stop listening to Stephen Malkmus/Pavement. There’s obviously tons more I’m not thinking of. I really like listening to random things on Bandcamp, also.

Movies: David Cross’s new movie HITS was pretty good. I watched this movie the other day called Tabloid. At first it didn’t look very good but I played it anyway. I thought I’d shut it off any minute but it just kept getting crazier and crazier and before I knew it it was over and I was floored. It was pretty nuts. Oh and Muscle Shoals is pretty great!

Places in PDX: Well, I reeeeaaallly miss the Vegetarian House, but uhhhhmmm… Purringtons is pretty cool. So is Brass Tacks Sandwiches, Homegrown Smoker, Old Town Music, Trade Up, Control Voltage, The Waypost, Voodoo Donuts, Sizzle Pie, The Doug Fir, Wonder Ballroom, The Abbey, El Nutri, Townshend’s, any of the bridges I can safely walk along, Irving Park, any of the weird little neighborhoods I stumble upon, the list goes on and on and on… Microcosm!

Places outside of PDX: The beach. The woods.

Snacks: Yes, please!

This is part of a series of interviews with Microcosm workers. The last interview was with publicist Tim Wheeler.

Memoir, community, and zine tours: An interview with Katie Haegele

April 07, 2015 — by Elly Blue

The happiest photo ever taken of katie haegele Long ago, Joe handed me a book and said “you’ll like this.” It was Katie Haegele’s White Elephants: Yard Sales, Relationships, and Finding What Was Missing. I did like it; I still haven’t really gotten over how much. I emailed Katie to ask some questions about her writing and her experiences promoting it. True to form, she replied with her trademark combination of thoughtfulness and profanity.

You have two books out with Microcosm: White Elephants and Slip of the Tongue, but you’ve also written a tremendous amount as a journalist, writer, and zinester. Can you give us a sense of what sort of writing work you’ve put out there and what sort of themes tie together the many different topics you’ve tackled?

Thanks for asking! If it looks like a tremendous amount of writing at this point, that’s only because I’ll be a million years old on my next birthday. But let’s see. When I was in high school and college, I longed to grow up to become a newspaper writer. I thought that seemed really glamorous. I still do, actually, and it is, sort of. In the office of a good paper or magazine, the energy is really alive and the people are excited about what they’re doing. I started pursuing that kind of work after I graduated, and I have always considered myself a non-fiction writer of some kind, never a writer of fiction. I grew to love interviewing artists about their work and writing book reviews, and these have continued to be a source of work and income for me. But at some point in my 20s I found that I had more I needed to express than I was able to satisfy with this kind of work alone. So I started making zines of what I called my “personal” writing, and have been devoted to that as a mode of expression for years. Zines are still an important component of my writing life, the place where my mind goes when I need to write something too unusual to belong to a more traditional category (like poem, essay, article, whatever).

I guess now that I’ve been doing memoir-style writing for several years, important themes that I’ve returned to are ideas about language, memory, nostalgia, and—at the risk of sounding really pompous—material culture. I like looking at different facets of our culture, like the way we speak and the way we dress, and mining them for a deeper meaning. I never get tired of thinking about how objects, like personal belongings that we buy, inherit, or receive as gifts, can be a way to look at so much else in life, including larger ideas like gender expression, family, and home, as well as loss and grief. 

You’ve gone on several book and zine tours. How did you organize those? Were they straight-up readings? How did they go?

I’ve done a whole lot of readings at this point, but I haven’t planned too many tours. I’d like to do more. Two years ago my husband (then boyfriend) Joe and I planned a road trip, just for fun, to go see David Bazan play a show in Illinois. Then I had the idea, Hey, why don’t we book some reading dates for the cities and towns we’ll pass through, and call this a tour! (Joe is a writer and zine maker too.) So we did some research online and asked folks we know for help, and booked readings at a cafe, a record store, a bookstore, etc. In Bloomington, Indiana we read at a beautiful little bookstore called Boxcar Books; this was during the summer, and we did the reading on the porch.

This tour was one of the most fun and rewarding things I’ve ever done, and it went a long way in helping me to get over some of my terror of public speaking. We kept showing up to these different places all sweaty and exhausted and trying to find parking, so I didn’t have the luxury of spending the whole day dreading the reading. I had to find some bathroom and splash a little water on my face, then hop up and do the show. I got better at going with the flow and now have a much more relaxed and confident attitude about performing. When we find enough time and money, Joe and I would like to go to California and do a mini-tour of readings there.

What are the best ways you’ve found to promote your books and other work? Any tips for first-time authors?

I don’t know how good I am at promoting myself, because I’m not sure how to evaluate the amount of attention any of my writing has gotten and where that attention came from. I do think that publishing my work in mainstream publications has led more people to my zines and books than would otherwise have found them, so to someone who doesn’t already write for magazines or websites, I would recommend doing some of that to coincide with the publication of your book. You can also offer an excerpt or chapter of your book to be published in a magazine or journal, with the permission of your publisher.

Get on Goodreads, too! I was already using that site, to keep a log of books I’m reading and want to read, when I found out about their Authors program, which is free and really nice. I set up a separate Author account and did a giveaway for my new book when it came out a few months ago. Several hundred people signed up to win a copy, which I think represents mostly people who didn’t already know who I am because folks shop that website to find new things to read. The people who win know they’re not obligated to review the book positively, or at all, but it seems that a lot of them participate in this program with the idea to write about any book they win, and a bunch of folks reviewed mine. Reviews of your book, whether they’re glowing or not, are very important to getting it sold and read. Goodreads has set the whole thing up really well, too; when I log on to use my normal account, I can see a thumbnail of my book along with some information about it, but not the number of stars it’s gotten from reviewers on the site. That way I don’t even feel tempted to peek. I don’t read any reviews my books receive, for what that’s worth, but when one is published (like in a magazine or something) I’ll use my blog to thank the writer for doing it and link to it for others to read.

Besides all that, I think doing things like selling my zines on Etsy, making my modest little DIY website several years ago, and doing blog projects that are not directly related to my writing but are a creative outlet in other ways (like Portrait of a Closet, which I do with my friend Nadine), has given me a web presence that makes me easy to find. As a reader, I’m disappointed to find some forgotten blog that hasn’t been updated for 4 years when I go looking for a writer whose work I’m interested in. I like getting to know writers a bit through their internet writing—blog, twitter, Thought Catalog, whatever. It’s a good way to get writing practice (and publishing experience, of a kind) and to build a readership. That said, if you’d rather unplug all this shit and keep your head calm and just concentrate on your writing, you have my full support on that too.

What are you working on next?

I am scheduled to do an illustrated book with you guys next year, which I am very excited about! At home here I’m a member of a print collective called the Soapbox, and I participate in things with them. This month they’ll bring member work to the second annual Philadelphia Art Book Fair, which I didn’t know about last year but looks exciting. I’ve also challenged myself to contribute to at least one comp zine, art show, or other group project every month. It makes me feel so good to send my zines to a library for donation, or contribute a piece of writing to a themed zine—that way, I’m not sitting here by myself hoping that someone will care about my writing. I’m part of a community, and we do things together to share our work with the world.

Anything else I should have asked or that you want to say?

Just the same thing I always say, like a broken record: If you’ve ever had anything you wanted to write, even if you don’t consider yourself a writer, make a zine! Participating in the culture of zines has brought so many good things into my life, including several dear friends, a lot of really beautiful and interesting pen-pals, my beautiful and interesting husband, even unexpected but very nice “professional” opportunities, such as interviews with major publications. Making zines is the thing that, when all is said and done, helped me to feel like the artist I always knew I was.

This is one in a series of Microcosm author interviews. The last one was with Ben White of the Snake Pit books, and the next one is with Lisa Wilde of Yo, Miss. You could also think of this as part of the Self-Promotion for Introverts series.

Snake Pit Gets Old and other tales: An Interview with Ben White

April 06, 2015 — by Elly Blue

I’ve read my way through most of the Microcosm catalog, but there are some books that just never jumped out at me—most of them being either graphic novels or books about punk music, two genres that I’ve yet to get a handle on. But when I spent a week at home sick, trying to rest and relax, I decided to delve into the books on our list that I had deemed to be the least suited for my interests—Ben White’s Snake Pit series of comics about his life in punk. I planned to just flip through his most recent book, Snake Pit Gets Old (which comes out on May 12) and then move on to something else. But you know how this story ends: I devoured the entire book in one sitting, and then proceeded to read through the other five books in the series. Then I got sad that there wasn’t more—and worried that there wouldn’t be any. So I sent Ben a request for an interview for our blog, and to find out his plans.

How would you describe your books to a total stranger you met at a bus stop?

Every day, I draw a comic strip about what I did that day. It’s not supposed to be funny or profound or anything other than a basic document of the day. Every three years or so, I compile those comics into a book, which usually ends up being called funny or profound by other people that are not me. I have been doing this every day for the past 14 and a half years (it’ll be an even 15 years in July of 2015)

I read your new book last week and now it’s kind of hard to write to you because I feel like I know more about you than I do about some of my closest friends, but we’ve never met. Does it ever get weird to have your everyday life just out there in the world that way? Have you made good friends because of it? Do random people come up to you and offer you life advice on the street?

I never feel that weird about people knowing about my life, because honestly, they only know the things about me that I choose to share. There’s lots of stuff that happens to me that’s not in the books. I have indeed made a ton of friends that started off as fans of the comics and just emailed me or came up to me at a show or something and introduced themselves. A few of these meetings have developed into full-on friendships with some very cool people. Thankfully, the three-year books offer a nice time buffer, so if somebody does try to offer me advice about something, I can say “That happened three years ago. It’s been resolved by now. But thanks for caring.” Smilie face.

Your drawing style has evolved a lot since you started in 2001, and of course your life has changed, but even more than those things, the tone of the way you talk about yourself and your life is much different. How have your motivations for making the comic changed, and also do you get something different out of it now than you used to?

I learned a lot from those early days. I learned what I should and should not include in the comics, often by trial and error. I’ve made some mistakes, I have hurt some people that I didn’t mean to hurt, just because I didn’t truly consider the ramifications of airing my laundry so publicly. It’s like when everyone just started using social media and they were unable to see the reach of what they would type until it was too late, then over time, they learned how to censor themselves but still share important details. I just learned it on a slower, grander scale.

What have you been up to in 2 1/2 years since the new book ended? Are you still drawing a daily comic? What projects—musical, publishing, and otherwise—are coming up?

Still drawing the comics, I don’t plan to ever quit. The next book will (hopefully) be out some time in 2016. I’m hoping Microcosm will want to publish it (hint hint!)

Finally—could you settle a dispute we are having at Microcosm HQ: Is it Snake Pit or Snakepit? Also, how did you come by that name in the first place?

The comic is called Snake Pit. My name is Snakepit, because “Ben Snake Pit” sounds stupid. The Snake Pit was the name of the punkhouse in Richmond VA where I lived when I first started drawing the comics. The original idea was for it to be a kinda sitcom starring all of the people that lived in the house, but we got evicted a month or so after I started it so that plan went out the window.

Check out Ben’s Snake Pit books, we’ve got ’em all! This is the latest in a series of interviews with Microcosm authors. The last interview was with Anna Brones, author of The Culinary Cyclist.

Meet the Microcosm Staff: Tim Wheeler, publicist

April 04, 2015 — by Elly Blue

tim wheeler communes with nature In my quest to introduce our workers to the world, I sent some prying questions this week to Tim Wheeler, who’s been running Microcosm’s publicity operation since 2012, when he worked from a tiny desk atop a lofted platform atop ten teetering feet of stacked boxes of books. Now you can find him behind a comparatively spacious desk upstairs in our new office, barricaded behind stacks of advance copies of books that haven’t come out yet. Read here for more about Tim in his own words—and you can also scope his taste in his staff picks superpack and a list of his top ten favorite things we carry.

What’s your role here at Microcosm and how did you make your way here? Harrowing tales encouraged.

I mostly do the press and publicity type things for Microcosm—doing my best to make the world know our new books exist. I got here by way of Los Angeles. I lived there for about 6 years, spending most of my time there working in the most corporate parts of the corporate music world. I had more than enough of that and was looking for a change. I, along with my two roommates and another friend, did what most people do when they’re fed up with the expensive, stressful life that comes with living in Los Angeles…we moved to Portland.

I knew there was no music industry in Portland, so, having already been a fan, I jokingly told people I’d just work for Microcosm. After a few months of wandering aimlessly around town for no particular reason, I decided I should spend my time volunteering. I sent a volunteer application to Microcosm and got a job instead.

Can you share some publicity success stories that you’re particularly proud of / stoked about / baffled by?

My favorite type of publicity success is when I contact someone and it turns out that they not only took the time to respond, but that they’re a fan. When it’s something they’re into and looking forward to, it turns from business transaction to collaborative project. When the last Henry & Glenn came out I pitched one of the editors of SPIN, which is a big enough national publication to be a bit of a long shot for us, even for one of our most popular releases. But, as it turns out, he was already a fan, stoked to help out, and turned out to be the sort of dude I’d want to grab a beer with and grill about music and books.

Anyone who’s done publicity work or something similar knows that in between the successes there are a lot of days when it feels like shouting into the void. How do you weather those days?

It’s true, most of publicity feels like throwing books into a dark hole that never seems to fill up or shouting into the void or exercising various editors delete fingers as they ignore your emails. However you want to put it. But I can’t think of a single book since I’ve been at Microcosm that I have felt wasn’t worthy of attention. That, combined with the sheer volume of books and other media out in the world deserving of (or at least looking for) coverage, and the timing/luck required to get them into the right hands, means the ratio of shouting to response is just a part of the job. I don’t usually get discouraged because, for better or worse, the response aligns with my expectations. Sometimes a book will exceed those expectations, and then all the yelling feels justified.

You know the drill by now—share your favorites, please!

bikes bikes bikes a) Place in Portland: I feel like I need to split this into two categories, since Portland is a pretty great city surrounded by a lot of amazing nature. My favorite outdoor space is the myriad of hidden beaches, rocky outcroppings, and tree lined spots along the Willamette and Columbia rivers, but my favorite is actually a little outside Portland. Hog Island is south of Portland on a stretch of river dominated mostly (and unfortunately) by private estates with “No Trespassing” signs on their docks, but Hog Island is a small, uninhabited island close to a sheer cliff on the west bank of the river. Accessible only by boat (or in the case of my friends and I, a homemade raft of scrap wood and metal pieces with my bike strapped to the side), it’s really just a football field sized chunk of dirt with some trees and sandy beaches, but it feels like you’re hundreds of miles from civilization while floating in the calm stretch of water next to it. As far as indoor spaces, Saraveza happens to be my neighborhood bar, one of the best beer bars in the country (which I’m very much a fan of), and full of some really damn friendly people. It’s the perfect spot to hang out for a bit on a rainy day.

b) Place in the world: That’s even tougher. I think the most I can narrow it down is to the California desert. However many endless miles it is. From Joshua Tree to the Salton Sea to Blythe to that Chinese restaurant in California City. I actually kind of hate the heat, but sometimes it’s important to feel tiny in an endlessly expansive place.

big empty california c) Snack food: My favorite foods are of the Mexican variety, but as far as snacks, I can endlessly shovel hummus into my mouth. All I need is a chunk of bread or cucumber or chip or finger.

d) Music genre: I’m not really sure what to call my favorite musical genre. Somewhere in the intersection of old country and new rock and dirty punk and too much booze. Things like Uncle Tupelo on the folk end and Country Teasers/Jon Wayne on the punkish end and Granfaloon Bus on the sad drunk end. But I’m really all over the map when it comes to music. It’s always been the main form of art and expression in my life and, up until Microcosm, my only profession.

e) Craft/Hobby: As is appropriate for a Microcosm employee, my main hobby (and facilitator of most other things I do) is cycling. Whether it’s going fast, going far, on dirt, camping, freak bikes, socializing, or just avoiding having to drive somewhere, I’m into it.

This is the latest in a series of interviews with Microcosm workers. The last interview was with designer Meggyn Pomerleau.

Cooking, writing, and bicycling: Interview with author Anna Brones

April 03, 2015 — by Elly Blue

anna brones reading the culinary cyclist

As I’ve been developing our Self-Promotion for Introverts blog series, one person keeps popping into my mind—our author Anna Brones, who I met years ago when I saw her give a presentation about effective social media use, in which she delivered some of the simplest and most useful advice I’ve heard. When I published her first book two years ago, I should have realized that she’d apply her formidable network and friendly powers of promotion to it, and despite not having any kind of outside distribution the book quickly burned through what at the time had seemed like a riskily large print run. I asked Anna to share some of her magic with you all, and she kindly obliged.

A couple of years ago, you wrote a cookbook for Elly Blue Publishing (which we’re reissuing as a Microcosm title in the fall). Can you tell us a little about the book and what you’ve been up to since?

The Culinary Cyclist is a book about the intersection of a love of bikes and a love of food. What ever does that mean? Basically it’s an ode to the slow life, because if you take the time to ride your bike, and if you take the time to make your own food, then you’re living with intent. And that intent takes time. Since The Culinary Cyclist came out in 2013, Johanna Kindvall and I wrapped up the manuscript for Fika: The Art of the Swedish Coffee Break. Johanna did the illustrations, I wrote the text and we developed all the recipes together. It’s officially out on April 7 and we’re very excited! I’ve also been busy working as a producer on the film Afghan Cycles and keeping up my blog, Foodie Underground. And then there are some other projects in the works, but they’re secret for now!

Before you became a book author, you were already working in marketing and publicity. Was it difficult to transition between promoting other people’s work and promoting your own? Looking back, what do you wish you’d known when you made that transition?

I’ve always liked the networking aspect of marketing. Reaching out to people, putting them in touch with other people and helping people to get the word out. So for that, I really enjoyed doing marketing and publicity for other people’s work. But while I was doing that, there was always this voice at the back of my head that was telling me that I was perfectly capable of doing my own projects and marketing them as well. Honestly it wasn’t that hard to transition to promoting my own work, but there is that part of me that is pretty sensitive to whether or not I am being a shameless self promoter. Then again, a lot of people that get a lot of attention and media are the ones that promote the hell out of themselves. I think we can all find a nice balance, but I do think it’s true that most of us err on the side of too little self marketing and promotion, and we could probably all do with pushing ourselves a little out of our boundaries.

What strategies have worked best for you in terms of promoting your books, and are there any things that have not worked as well?

This is going to sound really ridiculous, but when I was thinking about Fika coming out I kept thinking of it as my “baby.” I don’t have children, and I would never dare compare writing a book to having a child, but there is a similar sense of ownership over this thing that you created. It’s something that you’re proud of. It’s something you want to share. I thought of all the baby photos I saw from my friends, and I figured if they could do it so could I. So started taking really silly pictures of “Baby Fika” all over the place. Baby Fika’s first coffee. Baby Fika’s first bike ride. You get the idea. Because it was such a ridiculous endeavor it didn’t feel like marketing, and because I wasn’t just posting a link every day saying “BUY MY BOOK NOW!” I think people responded well to it. However, my friends who are actual parents might hate me, I’m not sure.

Ultimately I really do believe that when you’re marketing something it has to be a part of a larger story. A link isn’t enough. For starters, your product has to be good. But after that you want it to be a part of a bigger picture. You’re not just selling a book, you’re selling a vision, a lifestyle. That might sound like I’m an aspiring life coach, but there’s a reason that so many brands and individuals nowadays are so focused on “storytelling.” Because stories are what we care most about, and we all have one. So make sure yours is one you believe in and that you can talk about for hours again. People seek authenticity and I think when marketing doesn’t work is when it feels inauthentic.

You’ve now had experience with publishing a book through a teeny, tiny press (EBP) and a major label house (10 Speed, owned by Random House), and soon to be a still very-small indie (Microcosm). What differences between these experiences have struck you?

I feel so lucky to have experienced both. They are two very different worlds. Mostly in terms of time; The Culinary Cyclist went from concept to final product in about 8 months. Johanna and I did the Fika proposal in the beginning of 2012. So that’s 3 years between idea and final book. Another big difference, at least in my experience, is the number of eyes on your work, both in the editing process and on the final product. I think having my first book be a smaller print run, made me more comfortable with having my name out there, doing interviews and seeing the book mentioned, because you know that the whole world doesn’t have access to it. There’s a comfort in that, because you have the luxury of your work really being seen by a niche market that is predestined to like the subject which means that it feels more like a small group of friends getting to read it. But now I am ready to go a little bigger, which makes it exciting that Fika is coming out but also that The Culinary Cyclist is getting reprinted with a much larger distribution.

I also feel very lucky to have worked with two publishers that so wholeheartedly believe in my projects. Obviously my experience is my own—everyone has a very different experience, whether they are working with a small or large publishing house—but I will say that the people at Ten Speed and EBP have been a dream to work with. A large part of that is that they were both so excited about the content that we were doing for them. Which is proof to me of two things:

1. Work with people who are like-minded and passionate about the same things you are passionate about.

2. For aspiring authors, pitch to the publishing houses that you WANT to write for, not the ones you COULD write for.

I think so often we are so focused on getting paid/getting a book deal that we just pitch right and left to places that may not necessarily align with our own values, or be as excited about a topic as us. The golden spot is to find someone that’s on the same page as you.

Anything else you want to share?

One thing that I have really come away with from the last two years of book publishing is a reminder that everything is constantly evolving. Our personalities, our preferences, our attitudes; everything is constantly in flux. We are humans, the only thing constant in our lives is change. But when you write a book, everything is on paper, for the rest of eternity. Or at least as long as your book is out in the world. That can be a bit intimidating.

In re-reading The Culinary Cyclist while I was doing edits for the reprint, there were a few spots that I laughed at myself, or even cringed. Because even in just two years I have changed a bit, and if I were to rewrite that book now, some things would be different. So it has all been a lesson in approaching the things that I read—books, articles, blogs—in a different way, and not making assumptions about what the writer says or what they stand for. When we create, we put something into the world. But if it’s not perfect—and it never is—we can do better the next time. And the next time. We are always learning. And we have to be flexible, and the same things go when we’re talking about marketing and publicity. Try something, and if it doesn’t work, do something different. No one has the right formula, and if they tell you that they do, they’re probably lying or want your money.

This is a Microcosm author interview! Our last author interview was with Al Burian, and our next one is with Ben Snakepit.

Meet the Microcosm Staff: Meggyn Pomerleau, Designer

March 20, 2015 — by Elly Blue

Slowly but surely, we’re aiming to introduce you to Microcosm’s hard-working, book-loving team. Here’s an interview with our on-staff graphic designer, Meggyn Pomerleau. She designs many of our covers, and sometimes illustrates entire books.

I’m looking at your last interview here, with Eleanor Whitney when you were designing her book Grow, which was before you were at Microcosm full-time. Can you give us an update on your evolution as an artist, both art-wise and career-wise?

I can say with full confidence that I’ve achieved the goals I set while in that interview, sans high stress agency job. My life is now devoted to design and Microcosm, and it’s a much better turn out than I could have ever expected. (I haven’t been inside a cubicle in over a year!!)

In the interview, there was even a mention on developing a style and I think I’ve nailed that. I feel more confident as a designer, illustrator, and artist. Basically this all has lead me to believe that if you truly set goals and want them, you will get them.

We went to the climbing gym the other day. It ruled. How’d you get into that, and what other pastimes and passions are you pursuing?

The thought of falling off a cliff and not being able to simply pull my own body weight up has always terrified me. Recently, I’ve been trying things that will help me out if I’m ever in an intense survival mode, such as the situation I just described. When I was introduced to climbing by a friend, I thought that top roping (the one people usually see with 30 foot walls and being tied in with a harness) was all that was available….and then I discovered bouldering. Freedom. I fell in love. I had never done much physical activity like that before, and it motivated me to get in shape and push myself harder. Other than that, I’ve turned my side writing-gig into a side illustration-gig, drawing bands or people and my interpretations after seeing a concert or stand up show. I was never much of a writer and I now have the freedom to “review” with a drawing rather than words. I enjoy hiking with my dog, Padme Creampuff Blueberry Parmesan, and eating all of the burritos in the world.

You always recommend music for our Rampant Media Consumption posts. How does the music you listen to go with (or not go with) your design sensibilities and life philosophies?

Most of the music I listen to inspires me because it reminds me of specific memories and takes me to a place where I can see, feel, touch, taste, and smell everything. I reflect on the past a lot because it’s a constant reminder of why I am the way I am now. I don’t think music shapes my aesthetic or even my philosophies, but it definitely keeps my drive constant. I’m frequently distracted by how much good music is out there, and I have to take a minute to step back and just pick something I can have on in the background…such as Las Vegas (my hometown) club music.

What are you working on right now?

I’m currently finishing up Manspressions and Teenage Rebels, two of the hardest and most fun projects I’ve ever done. I’ve pretty much been laying low and holding my breath until their completion, and it will be nice to come out of hiding once they surface.

Favorites! What’s your favorite food? Favorite game? Favorite place in Portland? Favorite place in the rest of the world?

My favorite food of all time are burritos. Traditional (vegan) burritos, non-traditional (full of mac and cheeze, fake meats, and veggies) burritos, raw vegan (collard wrap with seeds and nut pate) burrito, the list could go on. There are so many options! The most perfect handheld food.

My favorite game goes back and forth between Mortal Kombat and Street Fighter. I’m terrified of the day I invest in a game console and one of those….I’ll really never come outside.

My favorite place is Portland is the Multnomah Whisk(e)y Library….because it’s literally a dream. I’ve never had a terrible time/interaction/drink there and the vibes are so inspiring. It’s my favorite nighttime place to work. As far as exploring and nature, the hike to Eagle Creek is breath-taking.

My favorite places for the rest of the world are a bit sad because I’ve only been to the northern tip of Mexico and a few places in this country! It’s probably a tie between Chicago, Austin, and San Diego…all of which I plan to visit this year.

This is one in a series of interviews with Microcosm workers. The last one was with editor Taylor Hurley, and the next one is with publicist Tim Wheeler.

Things are Meaning More—catching up with Al Burian

February 09, 2015 — by Elly Blue

Microcosm’s first paperback books came out back in 2002, and as I’ve been reading my way through them, I’ve been wondering—where are the authors now? I fired off a few emails with nosy questions, which were followed by a deafening silence… then at last, to my relief, Al Burian wrote back with thoughtful and generous answers. Thanks, Al.

1. Hi Al! What are you up to these days? Where in the world are you and what’s it like there today?

My last publication for Microcosm (Burn Collector #15) was about moving to Berlin, Germany, and in fact I’m still living there, even still living in the same apartment. But today I am not at home for a change; I am in Hamburg, a few hours away. I’m at a band practice in a basement room, filled with musical equipment, like so many similar rooms around the world: familiar, non-exotic territory. Outside, the day is a drizzling, oppressive dark grey. I imagine it is comparable to winter weather in Portland, OR. drawn al

2. Your first book with us was a comic book in 2003 (!), Things Are Meaning Less. Your work now is pretty different in format and also in tone—what changed and why?

I don’t really feel that my work has changed so drastically, but perhaps readers see that differently. My early stuff was informed by a younger persons’ sensibilities, of course. In my twenties I had the typical know-it-all attitude that comes with a liberal arts degree and an obscure record collection. After I finished college I began touring with punk bands and produced a lot of zines; I enjoyed writing in an academic, pseudo-literary style, even as I described dumpster-diving, visits to Waffle House, and other low-brow everyday behavior. The contrast struck me as funny. Other people might have found the affect annoying.

Now that I’m older and have had a few of the important traumatic adult experiences, my horizons have broadened, and I feel like I hardly know anything at all. I’m slower to produce and much more self-critical. I find myself talking about how it’s not all so black and white, weighing both sides of the issue, displaying all the wishy-washy attitudes that used to annoy me about old people. I don’t feel so comfortable anymore with the “insert situation, make fun of everyone’s haircuts, end with a Nietzsche quotation” style of writing. Nonetheless, I would maintain that it is not me that has changed so much– I have actually remained pretty consistent– but rather the context within which I’m working, the milieu I’m in (not touring so much, and definitely not much in North America), the recontextualization of the meaning of analog creative forms in the digital era…. stuff like that.

3. What’s your plan for where you’re going with your work next?

I don’t know. I’ve never had any kind of plan. My creative history is one long and uncoordinated flail forward. In theory I agree, having a plan is a good idea, and I even tried to formulate one when I moved to Germany, which was to quit doing music and focus on writing. Apparently to succeed and be fruitful, you need a solid focus and single-minded discipline; all the self-help books say so. But those have traditionally been my weak spots, and sure enough, now a few years later I’ve meandered off track completely. In 2015, maybe some new comics, most likely will put out some new music, and possibly but not very probably will finish up one of many long-term writing projects.

4. What books and music have you liked recently? Or maybe “like” is the wrong metric, so: what’s gotten stuck in your head?

Books: The Nostalgia Echo by Mickey Hess, Orlando by Virginia Woolf, The Loom of Ruin by Sam McPheeters, Susan Sontag: the Complete Rolling Stone Interview by Jonathan Cott

Comics: Anna Haifisch, Mike Taylor

Music: Mothers of Invention with Napoleon Murphy Brock, Disappears, Corrosion of Conformity self-titled album

5. What question should I really be asking you?

Anyone can ask me any question they want to– leave a “comment” at alburian.com. But as far as “should,” I’d say, hey, no pressure. Maybe you don’t have any more questions. That’s OK too.

This is one of a series of interviews with Microcosm authors. The next interview is with Anna Brones.

Microcosm Staff: Meet Taylor Hurley, our developmental editor

January 12, 2015 — by Elly Blue

Taylor is one of the newer additions to the Microcosm work crew. She labors in every part of the wordstream, from big ideas to spelling specifics, working with authors to make sure that the books we publish are the most awesomely practical and grammatical versions of themselves that they can be. Here’s a list of some of her favorite stuff we have in the store.

taylor

So, what do you do here at Microcosm?

I’m an editor at Microcosm, which technically entails me overlooking the structure of each book we have going to print. I look specifically at obvious things like spelling, grammar, tone, etc., but also whether or not certain ideas have been fully developed, whether main ideas have been adequately explained. Since this job allows me to work from my computer, I operate mostly from my bed or random coffee shops. I don’t like looking at books unless I have a lot of time to spend with them, so it often ends up being something I will set aside a whole day or so for anywhere from 3-5 days a week.

What was your path to getting here?

I started in 2014 as an intern under Tim. I was interested in editorial, but Joe was touring with his documentary Aftermass so my application had been set aside until his return. Tim found it and I started worked on distribution lists and mail orders with him, asking too many questions and butchering more stamps than I was able to successfully print. When Joe returned, I began interning under him. At first I just looked for basic spelling and grammar errors, but I was given several books on editing and (again) asked an endless amount of questions, eventually developing a stronger sense for what I was doing. After a few months of interning, I was offered an official position as editor.

How would you describe your philosophy, style, or set of rules and values around editing?

My style of editing is best described as analytical. It is entirely different from the way I would approach a book I am reading for my leisure. It is easiest for me to make a list of things that are promised to be delivered throughout the book, so as I read I can check back to make sure these things are indeed addressed, and to what extent. Other things to consider are also the audience that is being targeted, the type of market this book will exist in, and what kind of author the person behind the book is. In editing someone else’s work, it is crucial to make sure you are not replacing the author’s tone with your own. I usually will look through a book two or three times before submitting my changes, and there are usually three to four rounds of this.

What are your favorite books (ours and others?)

My favorite Microcosm book is probably Hot Pants. It contains so much important info not only about women’s bodies but also about herbalism. Lately I have been really into John Berger’s books, specifically his essay “Why Look at Animals”. taylor

When you were a kid, what did you want to be when you grew up?

When I was little I wanted to work in theater. I grew up in LA, and my mom was like every other mom in thinking I should be an actor. As I got older, I wanted to be a journalist. I loved the idea of working for National Geographic, and I started taking photo and anthro classes at the community college when I was finishing up high school. I interned with a newspaper and hated it, quickly abandoning that dream.

What’s your favorite place in the world? How about in Portland?

I don’t know what my favorite place in the world is, but one of my top five would be this bookstore in Ojai, CA called Bart’s Books. It consists of all shelves that together form a sort of maze, and there is no roof. They carry almost no new books, and primarily books you would not find anywhere else. They have a few small sheds offering art books and more delicate works that can’t be left outside. There never seem to be any other people there on days when I am, and I love that feeling of privacy. One of my favorite things about it is that the walls on the outside of the store are lined with shelves of books too.

In Portland I really like the downtown library. Everyone else I tell this too says that it smells like pee and that they don’t see the appeal, but I think the combination of its classic architecture and the number of homeless people it attracts gives it character. Again, I like how quiet it is there and the privacy it offers.

One of my newer favorite places in Portland is this coffee shop in the middle of Ladd’s Addition, Palio. They have a lot of space, and it is generally very quiet and an ideal place to do some reading or computer work. There is also this one review on Yelp that describes it as having “the prettiest coffee shop floor in Portland”.

More favorites, please! Snacks? Creative outlets? Colors?

Some of my favorite things to snack on are kale chips and anything I can sample at New Seasons! A weird creative outlet is this app on my phone that is essentially the Paint program for iPhone, called “art studio”. I would say I’m best at drawing women or funny little nudes of women, and my favorite thing is being on the bus trying to draw one of these and seeing the looks I get from other bus riders who happen to be looking over my shoulder. My favorite colors to draw with are lighter shades of purple and blue, as well as red and grey.

This is one of a series of interviews with Microcosm workers. The last one was with sales manager Erik Spellmeyer, and the next one is with designer Meggyn Pomerleau.

Meet the Microcosm Staff!: Erik Spellmeyer, salesman extraordinaire

January 07, 2015 — by Elly Blue

Microcosm is growing! Our team is working around the clock (yes, our schedules are all over the place!) to bring you the books, zines, t-shirts, patches, and of course the Slingshot Planners that you need to super awesome your life. I’ll be interviewing folks for the blog as they come up for air. Starting with our bespectacled Sales Manager…

Mr. Erik Spellmeyer

So, what do you do here at Microcosm?

Ostensibly, I’m the sales manager, but I feel that Microcosm’s staff all work hard to ensure that each title makes it’s way into the world, so I take credit for my part, as being just another on that team. That being said, in an average week, I’ll do a little line editing, brainstorm with the crew, tend to the needs of our wholesale accounts, research new outlets for our titles, and a considerable amount of emailing and spreadsheeting!

What’s your background, what path have you followed to get here? Definitely not a straightforward one, I know!

I have a long background as an on-again off-again student. I finished a degree in Philosophy, but that was scattered amongst a lot of traveling and odd jobs. I grew up in St. Louis where I lived until I was 23. Once I left (in the middle of my schooling) I took off west and made my way through obscure work in Colorado and then up to Oregon. While in Eugene I worked at the brewery Ninkasi until I finally felt compelled to finish my degree. I took my degree to Prague where my wife and I taught English. After a year of that we moved back to Oregon and made Portland home. Microcosm’s ethics and published works suited my ambitions, so Joe Biel got a visit from me, mostly unannounced, we talked for about an hour and I began researching sales outlets pretty much the next day.

You wrote a book for us! Brew It Yourself! Anything you want to say about that?

Not too long after I began being paid as a staff member, Joe asked me to take a look at a manuscript on home brewing. My experience in the brewing industry made me the ideal candidate, so I looked it over. The idea was to fit this title into our DIY series, and as I read on I realized so much was missing. I’d read home brew books before and worked in the industry, and as I compiled notes for the book, I took notice that they were growing beyond the size of the manuscript. Once I related this to Joe, he decided to scratch the original and have me write the book. I now had the chance to write the book I wished I’d had when I began home brewing. I never thought I’d publish a book on beer, but the more I wrote on, I realized the more I had to say on the subject. It was rewarding and fun to use the knowledge I’d accrued while working at Microcosm to guide me along, and in my opinion, it was all over too quickly.

Based on that experience is there any advice you have to offer about writing a book or the publishing process?

The publishing world has many metrics at play to measure up the success of any book. Things I kept in mind all along were, making sure what I was saying maintained a continuity with the title, making sure the book was offering something new to the market while not being genre defining (as new categories are more difficult to market), and most importantly, trying to make the writing playful enough to make the relatively dry information stand out and be remembered.

Favorites please! Bands, books, philosophers, snacks, things to do on the weekend, things to think about while you’re waiting in line, etc.

As far as music goes, I’m quite old fashioned. I probably listen to more Beethoven than anything else, I still think it’s riveting! But I have a soft spot for old roots reggae, soul and obscure disco, basically I look for production quality and sometimes that takes me to to odd places. Albums like “Tusk” and “Soul Rebels” have little in common other than they are innovative in their production techniques, which always makes me listen. I like to keep Nietzsche by my bed, I find his optimism scathing! It’s typical to find me eating peanut-butter filled pretzels to fuel my need to rock climb and surf, which occupy most of my free time. Mostly when I’m waiting in line, I listen to other people and muse on how funny it would be to have the on-the-spot commentary, like in Annie Hall when Woody Allen pulled in Marshall McLuhan to debunk the pseudo-intellectualisms of the guy in-line in front of him.

Bonus: Erik’s top ten favorite Microcosm books

This is one in a series of interviews with Microcosm workers. The next interview is with editor Taylor Hurley.

Get to know Grow: Introducing Designer Meggyn Pomerleau

March 28, 2013 — by Eleanor Whitney

Grow cover Grow: How to take your do it yourself project and passion to the next level and quit your job! is a practical field guide for creative people to achieve success and sustainability on their own terms. Part of Grow’s mission is to empower creative people to come up with innovative solutions to make their creative passions sustainable career options. The first step in that process is to assess where you are and define where you want to go. In the spirit of Grow I posed a series of questions to Meggyn Pomerleau, who designed the book, about her career and goals so far. The issues that Meggyn outlines in our conversation are the ones that inspired me to write Grow: How to balance your creative passion with “real life,” how to understand what you and your creative work is worth, and how to face down an uncertain future with a careful planning.

Right now I’m in the process of putting together a series of workshops around the country this summer that will help creatives like Meggyn plan for DIY success. Until midnight on April 1 (9 pm pacific time) we are running a campaign on RocketHub.com to support the workshop tour and the production of Grow. We’d love to have your support!

How do you describe yourself creatively? What do you do and make and what would you like to do and make?

– I am a graphic artist. I make, draw, manipulate, form, paint, and sketch. Professionally, I’m a graphic designer and I primarily build websites. What I really like to do is illustrate and create typefaces.

What skills do you think are your strongest?

– My communication skills have gotten me to a point where I haven’t had to seek out work, ever. I’m also surprisingly good at drawing using my touch-pad on my laptop.

What skills do you feel you need to develop? How will you go about this?

– I still need to work on my time management skills, as well as practicing and researching my craft. Unfortunately, because I’m still a full time cubicle drone it’s difficult to find the time to work on my technical skills. That’s my main challenge right now–to make the decision to devote myself fully to my passion, or taking small steps to allow myself to have it in the future.

How integrated is your creative work into the rest of your life?

– My life is design, despite having the office job. I dream about typography; I pay attention to advertisements and details in logos, banners, and posters; and I’m constantly brainstorming pieces in my head. If I had to break it down in numbers: 40% of my life is the non-creative office job, 25% is actually creating, and 35% is everything else.

I believe it’s completely possible to turn the 25% into 75% if I choose to, but I’m worried about failure, inconsistent work flow, and settling for work I wouldn’t be interested in.

What is something you didn’t learn in school that you wish they taught about making your life and living as a creative person?

– One thing no one discussed was how to know what you’re worth. A lot of fresh graphic design graduates settle for production work, which doesn’t do anything for you, creatively.

Additionally, I wish that I had more one-on-one guidance and the professors helped us determine what kind of designer we were, how technically skilled we were, and where we should go to look for work in order to shape our future a bit. Design can be applied to many things, and if it’s not narrowed down to a specific category, it’s overwhelming to try to decide what category you’re going to focus on and try to pursue.

What are your creative goals for the next year? For the next five years?

– This next year, my goal is to develop a consistent style in my design that draws people to my work. I haven’t painted in the longest time, and I’m going to start again, to get back to my roots of being an artist.

In the next 5 years, I’d like to work for an agency or something fast paced and high stress or work as a freelance artist full time with clients sending me consistent work.

Check out Meggyn’s work in Grow! https://microcosmpublishing.com/catalog/books/3905/

And support the RocketHub campaign here: http://www.rockethub.com/projects/14039-empower-diy-creative-entrepreneurs-with-grow