Tagged marketing

This is why we don’t use AI: A Story in Screenshots

This past week one of the platforms we sell on generously offered to “optimize” some of our product listings, unasked, and gave us the examples below of what they would do.

Our text is on the left, theirs is on the right.

It uh, didn’t go well.

Positive changes! Thought-provoking! Terrible SEO buzzwords!

This next one’s my favorite.

Ah yes, the whimsical world of the Eggplant Eating a Hot Dog Sticker!

I gave them my thoughts.

This was after a few rewrites because “what on EARTH” might have been too harsh.

Mailchimp occasionally offers to rewrite the newsletter using AI as well. It is… not great!

THE HOGWARTS OF FALL SEASONS?
This one is just downright offensive.

If any of those images are too small or don’t load, you can head over to this thread on Twitter, where I’ve posted them all.

So rest assured, we don’t use AI. It’s bad for the environment, and it can’t keep up with my wit, charm, and bad grammar.

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How to think about platform (with Guy LeCharles Gonzalez)

This week on the People’s Guide to Publishing podcast, we’re joined by publishing pundit Guy LeCharles Gonzalez to discuss that important question: does an author need to already be famous (or have x number of social media followers) to publish a book? Guy walks us through the reality of the situation and turns the tables in a refreshing take—should a publisher also have a platform? Lots of marketing chops and unconventional takes for our loyal readers to noodle on here.

On the Podcast – Bringing Your Book To Its Audience

Microcosm owners Joe Biel and Elly Blue bring you a workshop they presented at the Pacific Northwest Booksellers Association regional trade show, about the importance of connecting your work to an audience and the vitality of putting books in boxes (and all of the various dangers and how to avoid them).

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