Meet Joe! Joe is Microcosm’s founder, first employee, and author of our next release, Good Trouble: Building a Successful Life and Business with Autism. I haven’t interviewed Joe previously for this series because, well, for one thing Joe is super busy filling out forms and putting out fires. And for another thing, Joe is the boss, and it doesn’t seem entirely serious to ask your boss what their favorite snacks are. But then I figured that if we are too serious to talk about snacks, then we should probably take ourselves less seriously. And there’s a new book to tell you about. So, here it is, a bunch of questions for Joe!
1. You wrote this amazing book, Good Trouble, that tells your story and the story of Microcosm. Working with you, I’ve learned that you’re cautious about accepting memoirs. What’s the difference between a memoir worth publishing and one that isn’t, and how does your book suit the bill? Why did you decide to write the book?
Thank you. I would like to believe that I’m cautious about everything but most of the rest of the staff would probably disagree. In prehistoric times, a memoir was simply a story. If we’re using marketing terms, a memoir could simply be a nonfiction novel. But a novel has a narrative, characters, plot, a theme, and an arc. Many writers don’t engage the reader as a stakeholder in their writing and many of the memoirs that are submitted to us are expected to be published on the grounds that they have been written. For a memoir to work, it needs to have all of those components and have a clear concept of what it is, who it is for, and how it is different from the pack. My book is for would-be publishers, adult autistics, Microcosm fans, and people who want to start businesses. There needs to be at least 5,000 of these people out there and we need to know how to reach them. I am too close to the work to tell you if mine succeeds but thankfully everyone who I have heard from so far has enjoyed it immensely so I am thankful that I have good editors and that I put so many hours into it.
I started working on this book about six years ago before I knew how the story would end. I had just been diagnosed as autistic but I didn’t yet know what was next in the narrative. I actually thought that this book would make more sense with a more traditional publishing house but the staff at Microcosm pushed me to do it for our 20th anniversary and my economic sense got the best of me, since I would earn more publishing it with Microcosm and I wouldn’t suffer the fate of my last book where it was picked up by multiple publishers before they either dropped it or went out of business. I’m really proud of the results and I think that mostly speaks to the presence and clarity I’ve developed around events in my own life largely as a result of writing the book.
2. In your book, you come out to the whole world as having been diagnosed with autism as an adult. What’s it like to come out with this and tell the world? Were you nervous? How have people responded so far?
I kept my diagnosis a secret for six years because I had been bullied so badly both as a child and as I began to attempt to privately come out to people after my diagnosis. Those experiences gave me a very different way of seeing the communities that I had been involved closely with for almost my entire life—as a whole they did not want to embrace the analytical skills necessary to understand what my diagnosis meant and how that it had affected my ability to perceive situations across my whole life. Autism is traumatic because you are constantly in a social dynamic where you are accidentally offending and upsetting people and you don’t understand why. Obviously, the biggest solution is the cognitive training to mimic the social skills and empathy of neurotypicals but that would have been much smoother if the punk or zine scenes had been willing to incorporate my ability into understanding the situation. Ironically, people that I have told outside of progressive left scenes have generally been really supportive and understanding and it has lead to great conversations and finding autistics. Telling my story publicly has been really important because people no longer will deny my experience in the way that they have been when I tried and come out to them one on one.
3. Please share some favorites: Your favorite snacks, favorite hobby, favorite place in Portland, favorite place not in Portland, favorite Microcosm book, favorite non-Microcosm book.
My favorite snacks are Beanitos and various fruits.
My favorite hobbies are to 1) sort my pills and 2) have a relatively scheduled but somewhat free hour or two to drop into places that I don’t get to see often enough. You can perhaps surmise why I am so reclusive.
I love the Avalon Wunderland in Portland because it’s stuck in time as the whole city is changing and the dysfunctional aspects of the place take decades to work out. Other favorite places are Extreme Noise in Minneapolis and Muddy Waters in San Francisco. They both tie to important times in my life and again their unchanging nature is refreshing in 2016.
I had to think long and hard about this but I think my favorite Microcosm book is Firebrands—the reason is complex. It’s mostly because I didn’t do any of the work on the book so I got to enjoy it as a reader first and foremost. I love that you can open to any page and be brought to joy and tears. It’s very much an emotional rollercoaster and completely inspires me to this day. The stories in it told me that there is so much more life to be lived when I felt like I had been everywhere and done everything.
I think my favorite non-Microcosm book is Jon Ronson’s Them because it encapsulates what I think my life would look like if my upbringing had been more supportive and privileged: doing on-site humorous reporting about fringe weird shit all over the globe without handing the punchlines to the reader.
4. Are you ready for the next 20 years? What’s the plan? When you think about celebrating 40 years, what do you see?
As I wrote on the Powell’s blog story, I feel like it is now the era of the small press. That is partly because we are much more in touch with what our readers actually want from us and also partially because we are able to adapt much more easily and quickly. I really enjoy how the publishing industry has changed and that’s where I differ from most of my peers. I feel like it gave me a new game to learn and become proficient at. Title development will become increasingly important and thus increasingly refined at Microcosm. Data will inform our best practices.
Microcosm spent several years trying to find a mentor, a business that was larger than us but still independent without being owned by investment bankers. We found only one company that fit this bill, which is disheartening. But for me this is a better reason to succeed on our own terms and these are the kinds of things that motivate me. I would guess that our backlist will more than double in the next 20 years and we’ll have produced about 2,000 original books by our 40th.
One important area where we are changing is no longer relying on one book each year to be a fly-away bestseller. Instead, we are much more comfortable expecting each book selling 3,000-5,000 copies and if one does better than that, we know how to handle it but we aren’t reliant upon it like we were in 2009.
I now organize our cash flow a year in advance and budget that far ahead as well. It prevents a lot of stress and hair loss.
Anything else I should ask?
Before my diagnosis, I suspect that I’ve been hard to work with over the first fourteen years. A lot of people have done a lot of work around here and I don’t feel they get acknowledged enough. Nate Beaty has been programming our databases and website since 2002 and created a lot of our data-driven systems. He is probably the only reason that Microcosm was organized enough to exist past 2007. But more importantly, we were able to work together on creating tools that allowed individuals to make informed decisions without having to pull out giant file stacks and dig out records. Nate has created enough that Microcosm staff can be informed every day about what best practices are.
It’s been really neat to see autistics come out of the woodwork and how many old Microcosm fans reappear for the anniversary. They all have really great stories and, Buddy Hershey, the oldest customer that I know of who still orders, sent me a really sweet gift for the occasion. Because I am autistic, my life has mostly been solitary and as much as I have picked up social skills in the last decade I mostly think back to the times that I was alone as the happiest so it’s nice to create a new narrative where I can be happy and around other people at the same time.
This has been an interview with Microcosm founder Joe Biel. Read more in Joe’s new book, Good Trouble.
One day I received a phone call from Meadow Shadowhawk, a Native American woman who explained that she had a children’s book about a gigantic bird that lives in their suburban home that was seeking a publisher. I explained how our submission process worked and that we don’t publish children’s books. A few days later she called again, explaining a bit more about her family and her son and the awards that he had won, including one from Dr. Jane Goodall. Meadow explained that Dr. Jane would be willing to contribute a foreword. 
By the time I returned to Portland, with even more photos of the rhea, Amica, in my inbox, I realized what bugged me about an illustrated children’s book: It would be lost in the end matter that the story was real. I decided that it would make a lot of sense to do a photo book of Amica because he is quite idyllic and the story was so interesting and unusual. The family and Dr. Jane agreed and a near-miss was turned into a very exciting book prospect for this November. I hope that you can enjoy these photos of Amica as much as I do! 
For Microcosm’s 20th Anniversary (it’s February 12th!) we decided to turn the whole year into a party celebrating the survival of indie books! Part of that is singing the praises of independent bookstores, keeping the world bookier and better for everyone. To that end, we’ll be shining our nerdy spotlight every month this year on a different indie bookstore that we love.
1. What’s the story of Main Street Books? When and why did it start and what’s it’s role in the community? 
3. What’s your favorite Microcosm book?
I wrote a book that I, personally, absolutely loved and felt like it represented everything about me as a person and as a writer. I submitted the hell out of that manuscript. After 68 rejections (too personal, too raw, too dark, too taboo, etc.), I just put the manuscript away and worked on other books. Two years later, I submitted an essay to a contest. The editor loved my essay (which won!), and emailed me asking if I had a manuscript. The one I was working on at that time wasn’t ready yet. I remembered the first book I wrote—the one I loved, the one that defined who I was when I wrote it. I thought, “What the hell? Why not send it?”. I sent it. She loved it. Nine months later it was published. I had found the right editor at the right time and presented to her the right manuscript, and 
In 2014 at the Pacific Northwest Booksellers Association (PNBA) trade show, as Microcosm was debuting Erik Spellmeyer and Jamie Floyd’s 
In 2007 while Microcosm was at the Bay Area Anarchist Book Fair, a couple approached our table during the last hour minutes of the final day. They pawed around through our displays for a few minutes and then, looking concerned, before finally asking “Hard times, huh?” 
