Posts By: Elly Blue

Exploring Ramona’s Portland: An Interview with Laura O. Foster

May 12, 2016 — by Elly Blue

One of the most charming, fun, and satisfying books we’ve had the pleasure of publishing here at Microcosm is Walking with Ramona, a very special and specific guide book that comes out this month. The book takes you on a 3-ish mile loop of the neighborhood where beloved kids’ author Beverly Cleary grew up, and set many of her bestselling novels; more than that, it connects you with the books’ characters and events and takes you into a very real Portland of the past, even if you never end up walking the same sidewalks as young Beverly.

Part of the joy of working on this book was getting to collaborate with the author, local guidebook writer Laura O. Foster. We asked her a few questions over email in preparation for the book’s May 31 publication date. She sent in satisfying answers—and, characteristically, a bunch of colorful photos to illustrate them—see below!

1. What is the story of Walking with Ramona, the tour and the book?
The tour
In 2009, Portland’s Hollywood Library asked me to create and lead a series of walking tours in honor of the neighborhood’s most famous actual resident, Beverly Cleary, and its most famous fictional resident, Ramona Quimby. I’d written three books about exploring Portland’s historic neighborhoods on foot prior to that.

So I read (or re-read) all Mrs. Cleary’s Portland-based books and her two autobiographies, taking notes whenever some site in the city or state was described: the pond where Ellen Tebbits steals Otis Spofford’s shoes, the park where Henry Huggins collects night crawlers, and of course the homes and schools of Beverly’s own childhood. I called the tour “Walking with Ramona.”

37th and Klickitat, a few blocks from Beverly’s home.

Mrs. Cleary is internationally famous. She’s sold over 90 million books, and was awarded the National Medal of Arts. So the tour was a big hit. Everybody had a warm memory of reading her books as a child. Over the years, demand for the tour didn’t go away, but I am primarily a writer, so except for some school groups and nonprofits, I led it infrequently.

In September 2015, Katrina Sarson, host of the television show “Oregon Art Beat,” called to ask if I’d lead the show’s crew on the tour, as they prepared a special half hour show in honor of Mrs. Cleary’s coming 100th birthday on April 12, 2016.

The book
A few weeks before the tour date, I met Joe Biel and Elly Blue at a book trade show. I was in the production phase of a self-published guidebook about the Columbia River Gorge. I went to their educational talk to learn about publishing from the other side of the fence—my other books had been published traditionally, and I didn’t know much about the business end of publishing.

You can learn about the history of Portland’s street numbering system in the book.

After learning a notebookful that morning, and liking Elly and Joe’s style, the next day I pitched them a book idea I called Walking with Ramona: Exploring Beverly Cleary’s Portland. Working with them seemed like it’d be fun, and finally I’d get the tour out of my files and into a format where more people could enjoy it. Plus my Beverly Cleary file bulged with a lot of other info I’d collected and wanted to share with readers that didn’t get included in the tour.

Send a proposal, they said. I did, and within a week or so we signed a contract. By December 31, Microcosm had the manuscript in hand. Everyone worked fast to shine it up, and with a Kickstarter campaign to fund a special, birthday-edition print run, we were able to have books available for Mrs. Cleary’s 100th birthday celebration in April.

The book is five chapters: an introduction to Beverly Cleary and her characters, a look at what life was like in pre-Portlandia Portland, the tour itself, a scavenger hunt of sorts—sites all over Oregon where Beverly fished, swam, hiked, raked crabs, shopped, worked, etc.—and a bit of wider history that surrounds these places. Plus it includes where to eat, drink and shop while you’re in her neighborhood.

A street in Portland's Hollywood neighborhood

One of the streets you’ll visit on the Walking with Ramona tour

2. How did you come to be a professional walking guidebook writer?
After college I wrote financial analyses of small businesses in Knoxville, Tennessee. I got to leave the plushly stuffy bank offices and ask a lot of questions of people who manufactured woven clothing labels, or repurposed fly-ash from coal-fired utility plants into a road-building material—not unlike how ancient Romans built roads with volcanic ash. Fascinating stuff! I wrote stories about these businesses and their financial histories, and made my pitch as to why their loan request would be (or not) a sound investment for the bank. It may seem irrelevant to a writing career, but my learning to tell a compelling tale with both technical and narrative info about a mundane topic brought me a lot of satisfaction. It was a good lesson.

By my late 20s, I’d left banking, studied ornamental horticulture, moved to Portland and soon took up contract writing, which ultimately led to book publishing. I worked at Beyond Words, a frisky company in Hillsboro, where anyone’s initiative to take on a job was rewarded with a show of confidence. Within a year I was its acquisition and developmental editor, working in adult nonfiction.

Velo Cult, a bike shop and bar along the tour route

With publishing demystified, it seemed to me I could write a book. The book I’d been wanting to read wasn’t out there: one that’d tell you stories while you wandered Portland’s hidden trails, side streets, overgrown staircases and wild/industrial beaches. I’ve always liked to get lost and work back to home using a AAA map, and I’d been poking around the city for years. And then I met my husband. Not only a born-here Portlander who knew the secret trails and stairs of the West Hills, he’s a geologist and engineer who taught me to look forensically at landforms and interpret what had taken place there. After a courtship of rocks and walks, I’d discovered a new layer of Portland. We got married and I had a book I knew would be fun to write, and fun to read.

That book, Portland Hill Walks, was the first of several Portland-based guidebooks.

3. In developing Walking with Ramona, you thoroughly explored Beverly Cleary’s old neighborhood in Northeast Portland, read all of her Portland books, and read her memoirs. What fact, place, or story did you learn that surprised you the most? What is your favorite historical spot on the tour? What is your favorite shop, cafe, or restaurant on the tour to take a break at?

A former Cleary family on NE 77th Avenue

Surprised and delighted me: that the places of Beverly’s childhood are still intact today. Combine that with her meticulous memories of one girl’s 1920’s Portland means you can escape your 21st century reality and get a sense, just by walking, of what life was like here 90 years ago, long before we were hip, famous, and running out of affordable housing. And it’s even better now: good coffee (Fleur de Lis Bakery and Cafe) and beer (Velo Cult) are along the book’s walking route, something not available during her Prohibition-era childhood. You can even buy a retro swimsuit along the route at Popina, one of Portland’s homegrown active wear manufacturers. It’s part of an industry that wasn’t even a glimmer when Beverly lived here. In her day, logging and milling were the state’s big economic engines.

In developing the book, I loved discovering esoteric bits of Portland life, like Beverly’s six-year orthodontia odyssey with kind Dr. Meaney, in downtown’s Selling Building at Southwest 6th and Alder. That building is still home to professionals, and has its own fascinating story that I tell in the book. As with Beverly’s train trip to Rockaway, on the Oregon Coast, prescribed as a cure for illness one summer, I use her life’s places and events as a way to weave in a larger Portland story—of what’s changed, and what hasn’t.

I loved the fact that Beverly learned to be a reader by going to the Roseway Theater during the silent movie era and reading the titles as they streamed by. That theater is still running films, talkies now, on historic Sandy Boulevard, an ancient road whose tale I tell in the book.

Beverly loves cats. This one has a good life.

I loved how she wrote that, the year she went to Gregory Heights School, she’d ride to school on the handlebars of a bike pedaled by her crush, an eighth grader. He earned her ire, though, when he offered gallantly to bury the family’s cat, but then carried it to its grave by its tail. With my book, you can gaze upon the house where the cat now reposes in peace, presumably somewhere in the back yard. In Beezus and Ramona, Beverly has her characters treat a departed cat with much more respect.

4. What other projects are you working on now? What’s next for you?
In May 2016, my company, Towns to Trails Media, is releasing its first book, Columbia Gorge Getaways: 12 Weekend Adventures, from Towns to Trails. As a set of multi-day itineraries that covers everything from picking cherries to paragliding, it’s the first complete visitor’s guide to the gorge, one of the nation’s few designated National Scenic Areas.

And of course I’ll be out there walking around. Join me on a “Walking with Ramona” tour! I lead the 3-mile walk as part of the free Ten Toe Express series of walks sponsored by the City of Portland. Meet at the Beverly Cleary Sculpture Garden in Grant Park on Thursday, June 9, 6 p.m. or on Saturday, September 10, 9 a.m.

The outside of the YMCA where Scooter McCarthy took swim lessons

The YMCA where Scooter McCarthy took swim lessons

Manor Threat: Snake Pit Comics 2013-2015

May 12, 2016 — by Elly Blue

Manor Threat contains three more years of daily diary comics from Ben Snakepit. This episode brings us to the town of Manor (pronounced “MAY-ner”), a suburb of Austin, Texas. Ben buys a house with his wife and adjusts to slow-paced country living. He also turns 40 and gets a new job, and then gets another job. Along the way, he draws a three-panel comic describing each day’s events, however dramatic or monotonous. Against that steady march of time, patterns emerge and shift and the result is a meditative, addictive read that captures the humanity of everyday life. Bonus for true fans: A surprise ending!

Walking with Ramona: Exploring Beverly Cleary’s Portland

May 12, 2016 — by Elly Blue

Walking with Ramona explores the streets, schools, characters, and neighborhoods of author Beverly Cleary’s Portland. With this newest and most unusual Portland guidebook, readers can walk the very sidewalks Beverly walked and climb the very school steps that Beverly climbed. You’ll see the grocery parking lot where Ramona got stuck in the mud, the park lawn where Henry Huggins hunted nightcrawlers, and the real Portland street that became Klickitat Street, their fictional home. Beverly Cleary’s Portland was much different than the Portlandia of today. Walking with Ramona brings to life what that 1920s and 1930s Portland was like for the “girl from Yamhill” who went on to become an internationally beloved author. Characters like Ramona and Beezus, Henry and Ribsy, and Ellen and Austine come to life on this hour-long walking route through the Northeast Portland neighborhood where Beverly grew up.

The book features an approximately three mile walk (or bike ride!) around Northeast Portland, plus other Oregon destinations.

Threadbare: Clothes, Sex & Trafficking

May 12, 2016 — by Elly Blue

Ever wondered who makes your clothes? Who sells them? How much they get paid? How the fashion and sex industries are intertwined?

Threadbare draws the connections between the international sex and garment trades and human trafficking in a beautifully illustrated comics series. Anne Elizabeth Moore, in reports illustrated by top-notch comics creators, pulls at the threads of gender, labor, and cultural production to paint a concerning picture of a human rights in a globalized world. Moore’s reporting, illustrated by members of the Ladydrawers Comics Collective, takes the reader from the sweatshops of Cambodia to the traditional ateliers of Vienna, from the life of a globetrotting supermodel to the warehouses of large clothing retailers, from the secondhand clothing industry to the politics of the sex trade. With thoughtful illustrations of women’s stories across the sex and garment supply chain, this book offers a practical guide to a growing problem few truly understand.

Featuring the work of Leela Corman, Julia Gfrörer, Simon Häussle, Delia Jean, Ellen Lindner, and Melissa Mendes.

Commute Diary #4: Maxed Out

May 12, 2016 — by Elly Blue

the feeling of driving a car Leaving work right around 5pm and biking home in rush hour traffic is always a big treat. Swooping past the blocks of cars waiting to get on the freeway in Portland’s Rose Quarter is one of my life’s not-so-guilty pleasures. I don’t take pleasure in the frustration of people caught in traffic, but the freedom to move down busy streets with relaxed alertness rather than stiff, fearful caution is a joy I’ve only experienced during group bike rides like Critical Mass. During rush hour in Portland, cars form their own Critical Mass. Their daily demonstration is more effective than the bicycle variety, as it’s always well-heeded by leaders who want to widen roads and add more asphalt to our green-ish city. I wish these blacktop-happy folks would read up on induced demand before making their case, but that’s beside my point today, which is the extreme joy that comes from even a minor, exhaust-choked respite from having to dodge moving cars.

Anyway, on Tuesday we left work at 5:10 and the traffic was backed up for blocks and blocks and blocks. It’s always fascinating to watch the inappropriate and dangerous ways drivers react to other cars being in their way, and this particular commute was especially stimulating, which made up for the extra caution needed as we watched cars swerve into the bike lane, accelerate suddenly to turn down side streets, and, at one point, scoot out of the way as a frustrated bus driver took to the sidewalk for a dozen feet to get around a box truck that was taking its half out of the middle.

We passed the freeway and the traffic only seemed to get worse. As we crossed Burnside, we ran into a friend waiting to cross the street, and stopped to say hello. He told us what was up: The light rail was skipping downtown during a long construction period, meaning most commuters were skipping the light rail and its clunky shuttle over the gap. He was walking home from work, he said because the buses were packed, and way off schedule because of the roads clogged with cars. Maybe he’ll start biking later this week, he said.

If this all isn’t an argument for functional commuter rail transportation, I don’t know what is. In the meantime, I’ll take my joys where I can get them, even when they’re in the most unlikely (and probably unpopular) places.

The Great T-Shirt Reckoning

May 11, 2016 — by Elly Blue

We have a lot of fun with the t-shirts that we design and sell. Folks love them, and it’s always a thrill to spot one in the wild. But Jeff, our warehouse manager, has reported an increasing number of headaches in finding specific t-shirt sizes to fill orders, we finally took the plunge and embarked on a long-needed t-shirt inventory. If you’ve ever worked in a retail or sales environment involving t-shirts, you can probably feel our feels right now. Depicted here: Dane and Sidnee, doing the damage like champs.

This literal stock-taking has caused us to do some figurative reckoning as well, and we’ve made the decision to cut way back on t-shirts. Waaaaay back… to just our 3 (or maybe 4) most popular designs: Evolution, Put the Fun Between Your Legs, and our logo, the Chainring Heart (and we’re on the fence about Ask Me About My Bikenomics… it’ll depend on how many of those find new homes in the next couple months).

As for our other 17 (!) designs, browse them here (or come into our store), and pick up your size before they’re all gone. Every shirt that finds a new home gives our Jeff another piece of his life back!

Commute Diary #3: Anger is a Secondary Emotion

May 10, 2016 — by Elly Blue

I’ve doled out some bad, inactionable, sort of pompous road rage advice in my day. “Breathe,” I’ve said. “Remain calm.” Ha. As if it were so simple.

But finally, I’ve got some real help — from brain science! A zine I edited a few months ago has had a major impact on my commute. It’s called This is Your Brain on Anger, and it’s by by Dr. Faith Harper, a counselor in San Antonio who wrote it as part of the wind-up to her 2017 book with us, Unfuck Your Brain (you’ll hear more about that one later!). Like I said last time, I get pissed off a lot while I’m biking, which is not exactly the emotional state I’m going for in life, and also doesn’t exactly inspire me to make great choices in traffic.

Anyway, the gist of this zine is that anger is by definition always a secondary emotion—we use it in place of whatever we’re actually feeling that isn’t as culturally or personally acceptable. Like, say, the terror of a truck grille all up in your face, or the hurt of getting callously brushed aside by someone texting in luxury SUV—both literally in the road and metaphorically in your rapidly gentrifying city.

“Anger is a secondary emotion” has become my mantra on the road. It’s sort of helpful in forestalling my own anger… though once I’m mad, I pretty much forget everything but that ’til later. Most of all, it changes my response to someone else’s anger. When I hear a horn blare, or feel the whoosh of air as a car zooms past me too close and fast, I think “secondary emotion.” Wondering what they’re actually feeling and taking out on me is weirdly soothing. My reflex to respond by flipping someone off, blowing them a kiss, or yelling something sarcastic or crass dissipates completely when I can imagine that what they’re feeling is something other than murderous psychopathy.

In reality, almost nobody on the road actually hates me personally and wants to kill or maim me. I’m not so enlightened that I can excuse or even really forgive reckless or callous driving—don’t people realize they’re behind the wheel of a two-ton weapon? But it’s nice to learn that I can at least feel some compassion for someone’s bad choices and reactions, and prevent myself from ruining my own day by reacting in kind.

Ebooks and Bundles… Microcosm steps up to the 20th Century in style

May 09, 2016 — by Elly Blue

Years ago, we ran a post-holiday campaign urging readers to trade in their unwanted Kindle ebook readers for their same market value in zines. A couple folks went it, and everyone won. Times have changed, though. We caved and made everything we put out available as an ebook for a few years. It had seemed like we were really missing out, but then it turned out that only a very few of our books could even break even on the ebook conversion fees in three years. Starting in 2017, we’re going for a happy medium, where we convert only ebooks that we project will not lose money, and figuring our losses for each book are still smaller than most publishing houses’ marketing budgets. We’re not totally sure that it’s still a good idea, but we’ll keep trying ’til we know for sure that it isn’t.

In the meantime, if you are one of our rare ebook-buyers, and you want us to keep making them, we strongly encourage you to buy our ebooks directly from us! Ebook is now an option on checkout for almost all of our published titles. And in brand-new news, we just added an option where you can buy the ebook along with the paperback for just $3. When you buy an ebook on our site, you’ll get an email with download links to (usually) all three major formats within 24 hours.

And now we’ve also joined the race to the lowest price … at least, temporarily, with our new Super Bundle program. Every month for just one week we’ll run some kind of screaming deal with a theme. The first one (which runs through the end of our day on Tuesday, May 10, 2016) contains 8 books for $20 + shipping (or $10 if you want ebooks only), all on the theme of DIY summer projects. We’re still figuring out June’s theme and dates, but we’ll let you know.

Thanks for sticking with us through big changes in our world and yours! And as always, get in touch if you have questions or ideas or just want to say hi.

Commute Diary #2: Music and Road Rage

May 05, 2016 — by Elly Blue

sound bike About a year ago, I was visiting my pal Davey’s bike shop (the recently exploded & then reopened G&O Family Cyclery in Seattle) and impulsively bought a little, waterproof speaker that straps onto my bike’s handlebars.

It immediately changed my daily life. Instead of a tedious, repetitive daily chore, my commute instantly became a solo dance party on wheels. Suddenly, fewer people would pass me in the bike lane. Was I inspired to keep pace with the music, or were they hanging back to rock out to my tunes? Hills seemed less steep, and the familiar sights I passed every day took on new meaning and interest in alignment with the soundtrack.

I also noticed, though, that my music choices majorly affected my experience and how I rode. One day I put on a particular punk album, and rode recklessly and made unsafe choices—that was immediately deleted from my phone. For a while I biked to work listening to the Riot Grrrl bands I’d never explored in the 90s, and would arrive feeling energized, empowered, and all worked up and ready for the day. But eventually, I realized that listening to Bikini Kill, although it spurred me along to great speeds and passionate determination, was also giving me a major case of road rage. Every little clueless, reckless, or thoughtless thing that someone in a car would do would set me cursing; even just driving past and existing on the road at all seemed inexcusable. It was exciting, but not fun, and not how I wanted to interact with the world or feel every day.

So I deleted all the angry music, too.

What did that leave? Well, my friend had just turned me on to her favorite band, Cloud Cult. Sitting in her house and listening to it for the first time, I was skeptical. The lyrics were sentimental and their extreme positivity turned me off to an extent that a therapist could probably have a field day with. The musical style was not one I was used to enjoying. I didn’t hate it, but I didn’t relate to it, either, and I am sorry to say that I did judge it a little, despite my best effort not to.

But now it was the only album left on my phone. And the first time I played it on my commute, the difference was amazing. The upbeat tempo worked perfectly to bike to, and the extreme positivity … as well as the active attempt that I had to make to embrace it … gave me a whole new attitude on the road. Someone passed me too close and I grinned. I witnessed a near crash, and went around it, whistling.

Have my musical tastes changed from angry to posi? Absolutely not! I mean… okay. Maybe. Go figure. At least having a music-induced mellow attitude on the road during my commute gives me the time and space I need to have a heart-to-heart with myself over my lifelong musical choices and their connection with my emotional state. All that for only the cost of a bike speaker and a few albums? Priceless.

– Elly

Indie Bookstore Love: Mac’s Backs in Cleveland

May 03, 2016 — by Elly Blue

Our indie bookstore crush this month is on Mac’s Backs, a paperback-focused new and used bookstore in the Coventry district of Cleveland, Ohio. This was the store where young Joe would go to get inspired… and when we went back a couple of years ago (after having peanut butter, banana, and pickle sandwiches at the attached restaurant), the bookseller he remembered best, Suzanne, was still there, with a friendly greeting! The store is one of those labyrinthine places, where just when you thought you’d seen every section you find a new door or spiral staircase and it takes you to a whole new realm, with books stacked everywhere and a well-chosen but not-too-controlled selection—perfect for browsing.

We partnered with Mac’s Backs this month in honor of Independent Bookstore Day (which was technically in April, but we like to celebrate it every day). Suzanne, now the owner, thoughtfully answered our interview questions. Read on!

1. What is the story of Mac’s Backs? How did you decide to get into the bookselling business?
My business partner Jim McSherry opened the bookstore in 1978 and when he was looking to open a 2nd location in 1982 I came on board to run it. I thought I would be doing it for a few years until it got off the ground and here I am 36 years later!

We are a new & used bookstore with magazines located in a busy walking neighborhood near Cleveland’s museums and Case Western Reserve University. Our area is very diverse and we have a wide range of customers. It is essentially progressive, democratic and left-leaning politically. There are also lots of families that come here—we are attached to a very popular restaurant that caters to all generations. Our business district has many unusual indie shops and restaurants and being part of such an eclectic shopping community has contributed to the longevity of our store.

2. Joe still talks about buying books from you when he was a teenager growing up punk in Cleveland. Have you seen changes over the years in what kind of books your teenaged—and other-aged—customers are looking for, and what they seem to be making of them?
Over the years our customers have read to educate themselves as well as for entertainment. Our best sections have always been classics, literary fiction, philosophy, poetry and political books like the People’s History of the United States by Howard Zinn. We have a huge used science fiction section so we have tons of sf customers. Our biggest growth sections in the last few years are children’s books and graphic novels. And if five good graphic novel for middle-grade girls could be published every day that still may not be enough to satisfy the demand!

3. What are your favorite books that Microcosm publishes or distributes? What about your favorite non-Microcosm book in the store right now?
Some of my favorite books that I buy from Microcosm are by Aaron Cometbus. I liked learning about the Berkeley booksellers in The Loneliness of the Electric Menorah and I really enjoyed Bestiary of Booksellers. There is a writer in Ellensburg, WA named John Bennett who used to publish a series called Survival Song, which was an episodic chronicle of his life that I was addicted to reading. I find the same everyman qualities in the books by Cometbus.

Other Microcosm staff and customer favorites are The CIA Makes Science Fiction Unexciting, Bikes in Space, Henry & Glenn, Guide to Picking Locks, This is Your Brain on Anxiety, How to Ru(i)n a Record Label, and Good Trouble.

My favorite non-Microcosm book to recommend to customers is Through the Windshield by Mike DeCapite, a fictional account of a soulful cab driver in 1980’s Cleveland whose best friend is a wise-cracking compulsive sports fan who bets on everything.

4. What do you think of the state of the book industry right now, and where do you foresee it going in the next ten years? What would you most like to see happen?
I think neighborhood and indie bookstores have been strengthened in recent years. The robust grassroots buy local movement across the country has really made a difference in how people think about shopping. They understand that their choices have consequences in their community and have responded by supporting local independents—and that has made a huge difference. This has allowed us to continue to do what we have always done—to be a friendly community gathering place, maintain a broad and interesting selection of books for our customers to discover and provide the best customer service possible. And our partners in this have always been the small presses like Microcosm.

Anything else you want to share?

Happy Anniversary Microcosm!!

Thanks, Suzanne! Everyone, go to Cleveland and find our books and others at Mac’s Backs!