Bike stuff for bike shops!

Hello, bike shops!  evolution shirt

The bicycle transportation revolution is happening, bigtime! More people than ever are getting on bikes for fun, community, and transportation—and we’ve got stuff that they are really, really stoked about. Here’s the scoop:

T-shirts

New bike converts and old hands alike love to declare their Evolution or tell the world where to Put the Fun. Our wide range of (mostly bike-related) t-shirts include timeless standbys like our Chainring Heart, newer classics like the Bikenomics tee and Every Car a Murder, Every Bike a Love Affair (a vengeful rental car once destroyed a bunch of these while on tour, but we bounced back). All our shirts are manufactured and printed in the USA.

Small gift items

We have a huge variety of bike stickers (plus one for cars, to be fair). Bike-themed patches and buttons. Magnets. Greeting cards! Even a coloring book. All this stuff is also made in the USA.

Books  bike-shop-display

Want to give your customers access not just to a bicycle but to a whole way of life? You can pick up a selection of some of our bestselling bike books in this nice-looking counter-top display box (email us if you’d like other price options with the display).

Here are some highlights (all printed by union workers in the US! yes!):

Bikenomics by Elly Blue (the economic case for bicycling) 

Chainbreaker is the best bike repair manual out there (written for bike projects so you know it’s rad; also includes all the back issues of a New Orleans bike project zine from before Katrina). (We also have the super basic $3 zine version.)

Aftermass (this is a DVD – Joe Biel’s documentary about the history of bicycling in Portland)

Everyday Bicycling (also by Elly—great for people who are just getting started riding and need to learn skills) 

Pedal, Stretch, Breathe (Kelli Refer’s charming illustrated guide to the yoga of feeling awesome on and off the bike)

The Culinary Cyclist (Anna Brones’s gluten free, vegetarian cookbook for people who live the two wheeled lifestyle)

Why We Drive (Andy Singer’s scandalous history of the automobile’s troubled rise to popularity in the US, told largely in cartoons)

Bikes in Space (feminist bicycle science fiction!)

We’re always happy to pick out a selection that’ll suit your and your customers’ style. Just ask! 

Wholesale ordering is straightforward. The best way to do it is to set up an account, select the wholesale option, and go ahead and order what you want on our website. If you run into trouble, give us a call at 503 232 3666 any time from 11-7 Pacific time.

 

Rampant Media Consumption #2

Here’s what we’re putting in our brains this week.

Tim (publicity)

I’ve been kind of obsessively reading the blog Gargozo Manuscript where my friend, Rev. Joe Borfo, has been posting the eccentric stories his dad has been sending to him about his life growing up in Los Angeles. Obsessive gambling, rampant BLT consumption, and scamming his way through art school…

Rosie (intern)

I’m currently reading Middlesex by Jeffery Eugenides – I was introduced to his work last year with The Marriage Plot, and had no idea how much more expansive this work would be. So far I’m loving it. I’m also reading Living as Form, a book by Nato Thompson about relational aesthetics and socially engaged art from 1991-2011.

I’m listening to a ton of Palberta, an experimental punk trio from upstate New York, and Arthur Russell

I’m watching reruns of Broad City (both the original web series, and their show on comedy central) in preparation for the new season (!!!).

Newly discovered, underrated twitter that gives unwanted and nonsensical life advice: @wackyfacks (“someone breathing down your neck? turn around and give a kiss”)

I’ve also been reading a ton of articles about Reborn Dolls being rescued from parked cars, which is kind of funny, kind of sad, and endlessly fascinating.

Nathan (trainee)

Nathan reports that he went to a reading at Powell’s again this week, for Rose City Heist, a true crime story about the biggest jewelry theft in Portland. Now that the statute of limitations on the crime has run out, the primary suspect can finally dish everything. If you’re into that kind of thing, he wants you to know about some similarly arcane and fascinating slices Portland history that you can find on the shelves of our store, including Ariel Gore’s Portland Queer, Joe Biel’s history of local bike activism, this comic written by Sarah Mirk about the infamous Vortex Fest, and these two box sets of more fascinating comics that help you get to know all the parts that make up our city: One about our little-known history, and one about our activism.

Morgan (intern)

Besides the sounds of the MAX Green Line on my commute each day—last night, I heard a screeching baby, a man in a suit reciting the Declaration of Independence, and someone playing the flute—and a lot of rain, I’ve been listening to my favorite songza playlist : “At a ’90s Frat BBQ”. Please don’t judge me.

In terms of reading, I’m currently devouring HIV, Mon Amor, a book of poetry by Tory Dent that I picked up at Powell’s the other week. Dent has found a beautiful balance between poetry and prose, and the book is a stunning and resonant portrayal of the author’s life as an HIV-positive woman. I’ve also devoured, in a more literal sense, a couple of recipes that I found in my recent purchase of Barefoot and in the Kitchen.

Meggyn (designer)

I’ve, of course, been reading Teenage Rebels by Dawson Barrett [editor’s note: Meggyn is designing this book right now!] and revisiting my entire mix cd collection from the past. It’s been more than appropriate and has inspired me in so many ways.

The albums that have stood out have been Set It Straight‘s “Live Your Heart and Never Follow” and “My Favorite Words,” Down To Nothing‘s “Splitting Headache” and “The Most“, Have Heart‘s “The Things We Carry“, and Battery‘s “Final Fury“. Straight edge punk hardcore has always held a very special place in my heart, if that isn’t already apparent enough.

In the kitchen, I baked these brownies and the baked beans recipe in Hot Damn and Hell Yeah by Ryan Splint. The brownies tasted like those cosmic brownies I used to eat as a child, which I didn’t find very good in the first place. The beans were great and I HIGHLY recommend them, especially for those who don’t like to put too much work into their cooking.

Jonathan (sales)

Last night, as I wandered SE Division, I came across a cute shop called Little Otsu. While the Moomins books are what drew me in, it was the curated film selection that really sold me. There, I bought a Criterion Collection DVD of the 1955 French thriller Diabolique, by Henri-Georges Clouzot. It’s famous—or, depending upon whom you ask, infamous—for being the adaptation Hitchcock couldn’t make, as Clouzot reportedly snatched up the film rights to the novel mere hours before Hitch could get his hands on them. I can’t wait to watch it.

Meanwhile, I’ve decided to follow Crate Digger author Bob Suren’s footsteps by building on my own collection of punk vinyl. I’m going to start with the ? and the Mysterians single “96 Tears,” tracing punk’s evolutionary process: from its roots in Detroit, MI, to the hyper aggressive hardcore scenes of California and NYC. It’s gonna be one helluva collection!

Joe (publisher)

Watched the Australian “comedy” Mental about five kids (four of which who dress identically) their dad who is an absent but successful politician and the woman that he picks up from the side of the road to be the ad-hoc “caretaker” of the kids. It mostly left me wondering if society’s cultural analysis of mental health is what is so fractured or if this is how Australians deal with difficult subjects. In any event, I didn’t watch the whole thing because I fell asleep and the litmus test was failed because I’m not going to watch the rest. C- unless you really need distraction from your life.

The current episode of This American Life, “Batman,” was totally bad ass. While I mostly got obsessed with how supportive his mom was throughout his entire life as a young blind person, the whole story is like all good narratives: it makes you think about all of the similar parables in your own life and how hardships are almost always that way because of how you perceive and interact with them. Thanks iGlass!

And clearly I’ve been too tired and/or busy to read after work this week because the only other media entering my headtube is Jughead’s Revenge and his take on the Vindictives Hypno-Punko which, admittedly, I thought of as a kid band (albeit one that I loved as a teenager). I really like the way that Joey engages mental health from an “I’m not ashamed, I’m crazy motherfucker!” mentality and brings that suburban Chicago melodic punk sound to new highs (both in terms of pitch and merit). All of the episodes are stellar but this one touched me particularly.

 

Erik (sales)

I’ve recently acquired, at long last my copy of Burning Spear’s Marcus Garvey LP. It’s a classic roots reggae album. I had to travel all the way to St. Louis to find it! It’s one of those inimitable legends of the genre that gives me goosebumps. I also found The Impressions’ One by One (Curtis Mayfield’s first group). It has a track listing of mostly standards of the time, but the three tracks written by Curtis are unstoppable.

I’ve had the last two issues of the New Yorker on my table, got into those in an effort to catch up. The Jan 12 issue had some Malcolm Gladwell, if you’re into it.

I just activated my MUBI account, it was a christmas gift from a friend. If you’re not familiar, it’s like Netflix, but much smaller, with a changing collection of foreign films, movie shorts from artists, and other sub-genre projects. It features older films and new releases. I highly recommend it if you’re in search of more eclectic and abstract viewing.

I used my TriMet app twice!

 

Elly (marketing)

I found (on This.cm, which I love) and stayed up too late reading this very long article about a team of Swedish “troll hunters” that unmask the people behind anonymous racist internet comments, including some famous politicians.

My old friend Carl came over to breakfast and regaled us with tales of his new club, The Portland Flag Association. Turns out that flags (and the people who love them) are an endlessly fascinating topic, but don’t take my word for it; check out this article and podcast about the organization.

Part of my work here involves dabbling in a dark art known as “title development,” or in lay terms, “what exactly is this book supposed to be anyway?,” on which topic this is probably the best thing ever written, by a famous humor writer of yore:

Henry & Glenn Forever & Ever Valentine’s Day Spectacular

true loveWe’ve been thinking a lot about love lately…. specifically about the great historical couple whose epic spats and charming make-ups grace the pages of so many of our favorite books. You know who we mean: Glenn and Henry. Our friend Brett Marren put together this little video in homage to their romance, and to Valentines everywhere, warts and all. Watch the video and don’t forget to pick up a copy of the book for your own sweetie (or for your own sweet self).

 

Henry & Glenn Forever & Ever Valentines Day Spectacular from Microcosm Publishing on Vimeo.

 

 

Microcosm Staff: Meet Taylor Hurley, our developmental editor

Taylor is one of the newer additions to the Microcosm work crew. She labors in every part of the wordstream, from big ideas to spelling specifics, working with authors to make sure that the books we publish are the most awesomely practical and grammatical versions of themselves that they can be. Here’s a list of some of her favorite stuff we have in the store.

  taylor

So, what do you do here at Microcosm? 

I’m an editor at Microcosm, which technically entails me overlooking the structure of each book we have going to print. I look specifically at obvious things like spelling, grammar, tone, etc., but also whether or not certain ideas have been fully developed, whether main ideas have been adequately explained. Since this job allows me to work from my computer, I operate mostly from my bed or random coffee shops. I don’t like looking at books unless I have a lot of time to spend with them, so it often ends up being something I will set aside a whole day or so for anywhere from 3-5 days a week.

What was your path to getting here? 

I started in 2014 as an intern under Tim. I was interested in editorial, but Joe was touring with his documentary Aftermass so my application had been set aside until his return. Tim found it and I started worked on distribution lists and mail orders with him, asking too many questions and butchering more stamps than I was able to successfully print. When Joe returned, I began interning under him. At first I just looked for basic spelling and grammar errors, but I was given several books on editing and (again) asked an endless amount of questions, eventually developing a stronger sense for what I was doing. After a few months of interning, I was offered an official position as editor. 

How would you describe your philosophy, style, or set of rules and values around editing? 

My style of editing is best described as analytical. It is entirely different from the way I would approach a book I am reading for my leisure. It is easiest for me to make a list of things that are promised to be delivered throughout the book, so as I read I can check back to make sure these things are indeed addressed, and to what extent. Other things to consider are also the audience that is being targeted, the type of market this book will exist in, and what kind of author the person behind the book is. In editing someone else’s work, it is crucial to make sure you are not replacing the author’s tone with your own. I usually will look through a book two or three times before submitting my changes, and there are usually three to four rounds of this.

What are your favorite books (ours and others?) 

My favorite Microcosm book is probably Hot Pants. It contains so much important info not only about women’s bodies but also about herbalism. Lately I have been really into John Berger’s books, specifically his essay “Why Look at Animals”taylor

When you were a kid, what did you want to be when you grew up? 

When I was little I wanted to work in theater. I grew up in LA, and my mom was like every other mom in thinking I should be an actor. As I got older, I wanted to be a journalist. I loved the idea of working for National Geographic, and I started taking photo and anthro classes at the community college when I was finishing up high school. I interned with a newspaper and hated it, quickly abandoning that dream.

What’s your favorite place in the world? How about in Portland? 

I don’t know what my favorite place in the world is, but one of my top five would be this bookstore in Ojai, CA called Bart’s Books. It consists of all shelves that together form a sort of maze, and there is no roof. They carry almost no new books, and primarily books you would not find anywhere else. They have a few small sheds offering art books and more delicate works that can’t be left outside. There never seem to be any other people there on days when I am, and I love that feeling of privacy. One of my favorite things about it is that the walls on the outside of the store are lined with shelves of books too. 

In Portland I really like the downtown library. Everyone else I tell this too says that it smells like pee and that they don’t see the appeal, but I think the combination of its classic architecture and the number of homeless people it attracts gives it character. Again, I like how quiet it is there and the privacy it offers. 

One of my newer favorite places in Portland is this coffee shop in the middle of Ladd’s Addition, Palio. They have a lot of space, and it is generally very quiet and an ideal place to do some reading or computer work. There is also this one review on Yelp that describes it as having “the prettiest coffee shop floor in Portland”.

More favorites, please! Snacks? Creative outlets? Colors? 

Some of my favorite things to snack on are kale chips and anything I can sample at New Seasons! A weird creative outlet is this app on my phone that is essentially the Paint program for iPhone, called “art studio”. I would say I’m best at drawing women or funny little nudes of women, and my favorite thing is being on the bus trying to draw one of these and seeing the looks I get from other bus riders who happen to be looking over my shoulder. My favorite colors to draw with are lighter shades of purple and blue, as well as red and grey.

This is one of a series of interviews with Microcosm workers. The last one was with sales manager Erik Spellmeyer, and the next one is with designer Meggyn Pomerleau.

Introducing our Rampant Media Consumption

Welcome to the first installment of our new weekly feature, Rampant Media Consumption. Every Friday, some Microcosm workers will share what we’ve been reading, watching, listening to, and otherwise putting into our brains.

(This feature was inspired by and shamelessly borrowed from the Weekend Reading feature put together by our friends at the Sightline Institute, a Pacific Northwest sustainability and public policy think tank whose rampant media output is also well worth following.)


Meggyn

I have been listening to the new Grammies album, GREAT SOUNDING nonstop​, Thundercat‘s The Golden Age of Apocalypse, and Angel Olsen‘s Burn Your Fire For No Witness during my hibernation.

As far as books, I have trekked through Good Manners For Nice People Who Sometimes Say F*ck and the new Dwelling Portably, but ….alas…I am only halfway through both. But they have both inspired me to keep on going and BE GOOD to people.

I have also peeped in at some Alan Watts lectures. Specifically Alan Watts ~ You Suffer Because You Enjoy It

 

Erik

I’m reading an old book called Ormond, by Charles Brockden Brown (1771 –1810). He is considered to be the first American novelist, or at least the first to make a serious living from his writings. The book is a tale of ignominy, death by contagion, women’s education, murder, morality, and all set in post-revolutionary Philadelphia.

I’m mostly re-watching soccer matches from the European Champions League in preparation for the round of 16!

 

Tim

Alt text Ancient Oceans of Central Kentucky by David Connerley Nahm – It’s too soon to tell exactly how I feel about this book, but so far it’s been sweeping, lyrical imagery that leads to bold, poignant moments as two (possible?) siblings are reunited after one had long ago disappeared. Is there a word for the negative side of nostalgia?

I picked it up based on some reviews/best of lists I saw and because the publisher, Two Dollar Radio, published one of my favorite books of 2014, Crapalachia by Scott McClanahan (Well, they published it in 2013, but I read it in 2014. You know how these things go). 

And due to a recent trip to LA, it’s been accompanied by the actual consumption of some Kenyan beans from Trystero Coffee. The best damn roaster man has ever encountered, with the added bonus of an obscure literary name.

 

Elly

We’re in the development stages of Jaime Herndon’s book, Taking Back Birth, so I spent some time reading up on stuff I don’t normally think about. A friend’s dog-eared copy of Ina May’s Guide to Childbirth blew my mind. Ina May Gaskin has been a midwife and birth activist since the 70s and is super inspiring even if you’re not a baby-haver—here’s a nice multimedia introduction to her work.

On my mom’s recommendation, I read Marie Kondo’s bestselling Shinto decluttering manifesto The Life Changing Magic of Tidying Up. I liked her stories of learning to channel her teenaged extremism into a successful career, and how she learned good boundaries along the way and replaced her anger and resentment about clutter with a strong sense of respect for home and ultimately self. I used her method and put the 80% of my clothes that don’t make me seriously happy on the curb. I can’t say I miss any of the specific items, but heed my cautionary tale: now I have to do laundry every two days.

The best thing I read on the Internet this week is an essay by Oboi Reed on Streetsblog: “Why I Fight: How Biking Saved My Life and Can Help Other Black Chicagoans.”

In non-book media, I chose a movie called Barbara on Netflix because the cover showed a woman riding a bicycle, and it ended up being one of the best things I’ve seen in a long time. It’s a recent movie, but it’s about the pivotal moment of choice for a dissident doctor in East Germany before the wall came down. I’d have loved it anyway, but it doesn’t hurt that the bicycle is the movie’s symbol of freedom and independence.

 

Joe

Just read Harvey Pekar’s Cleveland in research mode to grasp a finer understanding of my roots and to start the polishing for the 20 years of Microcosm book coming out in 2016. While Harvey hits the soul of the city on the nose and I realized for the first time that he actually lived there during the glory years of the 1930s, most of the second half of the book rehashed his existing material and life and was thus a bit disappointing. For a man who was an expert on the city and its history, I wanted more specifics, more depth. There was no shortage of love and I like the idea of hugging format between memoir and city history but if he’s going to tell us about all three of his wives again, then I want the book to be twice as long!

Next up was a documentary, Mentor, about bullying-related suicides at my second high school. The film lays out mostly emotional content about four well-documented suicides with relentless calls for help to administration in as many sequential years while the school continued to ignore that a problem might exist. The film draws the line to the high population of Bosnian war refugees living there and how many of them are targeted by bullies. I wanted a bit more factual analysis and historical context, even though obviously, I know the area where I’m from. It felt a little “every town” when we all know that places are unique.

I followed that up with the Cleveland Tourism Videos and the book that the director wrote, Damn Right I’m From Cleveland but it was totally disappointing. Less depth than reading Tumblr and mostly obsessed with the most boring places to hang out in the city and old moments in sports. I get it, that’s the morale that we hang out hat on. But he missed this time.

Fortunately, Joyce Brabner’s new book Second Avenue Caper was bedside to bring me back to remembering what a good graphic book is. She put a serious plug for Microcosm in the acknowledgements for inspiring her to remember what a group of dedicated people can accomplish and that’s why I tracked down a copy, but it’s also a heartening story of what you can do when you feel powerless: band together with your elegant cast of friends, sell drugs, and ignore government warnings. It’s not a triumphant ending but it does compel the reader to imagine how to engage with problems in the world today and to know that a response is warranted. The power is in your hands. 

Oh and also, this interview with Tommy Wiseau about his new sitcom ends with the interviewer pissing off Tommy, who is apparently very sensitive about the fine line of his fans loving his work while making fun of his ridiculous personality.

 

 

Jonathan

I’ve been using Duolingo to (re)learn French. It’s a great little app!

 

 

Nathan

Nathan went to the reading at Powell’s for More Than a Score: The New Uprising Against High Stakes Testing and reports that it touches on many of the same issues as one of our recent books.

Meet the Microcosm Staff!: Erik Spellmeyer, salesman extraordinaire

Microcosm is growing! Our team is working around the clock (yes, our schedules are all over the place!) to bring you the books, zines, t-shirts, patches, and of course the Slingshot Planners that you need to super awesome your life. I’ll be interviewing folks for the blog as they come up for air. Starting with our bespectacled Sales Manager…

Mr. Erik Spellmeyer

erik, man of adventureSo, what do you do here at Microcosm?
 
Ostensibly, I’m the sales manager, but I feel that Microcosm’s staff all work hard to ensure that each title makes it’s way into the world, so I take credit for my part, as being just another on that team. That being said, in an average week, I’ll do a little line editing, brainstorm with the crew, tend to the needs of our wholesale accounts, research new outlets for our titles, and a considerable amount of emailing and spreadsheeting! 


What’s your background, what path have you followed to get here? Definitely not a straightforward one, I know! 

I have a long background as an on-again off-again student. I finished a degree in Philosophy, but that was scattered amongst a lot of traveling and odd jobs. I grew up in St. Louis where I lived until I was 23. Once I left (in the middle of my schooling) I took off west and made my way through obscure work in Colorado and then up to Oregon. While in Eugene I worked at the brewery Ninkasi until I finally felt compelled to finish my degree. I took my degree to Prague where my wife and I taught English. After a year of that we moved back to Oregon and made Portland home. Microcosm’s ethics and published works suited my ambitions, so Joe Biel got a visit from me, mostly unannounced, we talked for about an hour and I began researching sales outlets pretty much the next day. 

You wrote a book for us! Brew It Yourself! Anything you want to say about that? 

brew it yourselfNot too long after I began being paid as a staff member, Joe asked me to take a look at a manuscript on home brewing. My experience in the brewing industry made me the ideal candidate, so I looked it over. The idea was to fit this title into our DIY series, and as I read on I realized so much was missing. I’d read home brew books before and worked in the industry, and as I compiled notes for the book, I took notice that they were growing beyond the size of the manuscript. Once I related this to Joe, he decided to scratch the original and have me write the book. I now had the chance to write the book I wished I’d had when I began home brewing. I never thought I’d publish a book on beer, but the more I wrote on, I realized the more I had to say on the subject. It was rewarding and fun to use the knowledge I’d accrued while working at Microcosm to guide me along, and in my opinion, it was all over too quickly.


Based on that experience is there any advice you have to offer about writing a book or the publishing process?

The publishing world has many metrics at play to measure up the success of any book. Things I kept in mind all along were, making sure what I was saying maintained a continuity with the title, making sure the book was offering something new to the market while not being genre defining (as new categories are more difficult to market), and most importantly, trying to make the writing playful enough to make the relatively dry information stand out and be remembered. 

Favorites please! Bands, books, philosophers, snacks, things to do on the weekend, things to think about while you’re waiting in line, etc.

As far as music goes, I’m quite old fashioned. I probably listen to more Beethoven than anything else, I still think it’s riveting! But I have a soft spot for old roots reggae, soul and obscure disco, basically I look for production quality and sometimes that takes me to to odd places. Albums like “Tusk” and “Soul Rebels” have little in common other than they are innovative in their production techniques, which always makes me listen. I like to keep Nietzsche by my bed, I find his optimism scathing! It’s typical to find me eating peanut-butter filled pretzels to fuel my need to rock climb and surf, which occupy most of my free time. Mostly when I’m waiting in line, I listen to other people and muse on how funny it would be to have the on-the-spot commentary, like in Annie Hall when Woody Allen pulled in Marshall McLuhan to debunk the pseudo-intellectualisms of the guy in-line in front of him.

Bonus: Erik’s top ten favorite Microcosm books

This is one in a series of interviews with Microcosm workers. The next interview is with editor Taylor Hurley.

2014 Financial Report

Hello Small World,

Elly here, your new Microcosm marketing director. Starting today, I’ll be working at pretty much every level to get all our books into the right hands, and also to continue publishing my line of feminist books about bicycling and getting new editions ready of the two books I wrote for Microcosm. I’m stoked. My first post here at ye olde blogifesto is about everyone’s favorite topic: accounting! Starting in 2009, we’ve published our finances at the beginning of every year. It’s helped both us and our fans keep tabs on how and what the company is doing. We’re proud to be able to be this transparent. We’re also proud (and exhausted, and relieved) that 2014 was our best year EVER by every metric that matters to us. 

Before I start bombarding you with numbers, a quick note on how Microcosm works. We operate on a break-even basis, which means: No profits. That is to say, if we are lucky and industrious enough to earn more than our expenses in any given year, that money *does not* get split between owners or shareholders. Instead, it gets put back into the business. Staff get raises and we get to hire more people and we get to take a chance on publishing more books that we love. Also, more sales = more income for the people we work with. Authors get bigger royalty checks, and people whose books we distribute get to sell more books. In short, everyone wins. All of this happened in 2014 and 2015 is looking pretty great already. 

Without further ado, here’s a pie chart showing every dollar we spent last year:

2014 expense by type

 

 

Here are the numbers to go with that chart, along with the change since last year:

 

Income $389,351.59 28% increase
   
Publishing $88,505.50 33% decrease

Wages $102,099.80 52.4% increase

Shipping $35,539.21 15% increase

Distribution $59,036.79 151.5% increase!

Supplies & Phone $14,730.93 9.4% decrease

Royalties $31,306.46 101.1% increase!

Building $20,844.05 137.3% increase

Advertising $4,316.48 18.3% decrease

Travel $3,620.94 68.7% increase

Donations $27,325.00 78.3% increase

Total $387,325.16 28.2% increase
Profit $2,026.43 (goes into 2015 expenses)

In short, we spent a lot more on existing staff wages and hiring rad new people, a whole lot more on books that we distributed, and a whole heck of a lot more on our office/store/warehouse (we bought a building!). We spent more on travel to sell books and speak at various events, we donated more books to causes and organizations that we support. We paid out twice as much in author royalties as we did in 2013, even though we spent considerably less money publishing (and advertising) books. And we came out a little ahead, which gives us a buffer for the first few days of whatever 2015 brings. 
We had a tough few years back there, but I’d say we’ve (finally!) officially bounced back. We’ve paid off all of our debts (and some other people’s too) and everyone’s getting paid regularly, on time, and more than ever (that’s the flip side of owners not splitting profits—when the company loses money it comes out of owners’ paychecks and savings accounts and credit lines—but now we’re looking only forward).
Aaaaand here’s what we sold in 2014 (broken down by total revenue from each type of thing) that made this all possible:
2014 sales by type
As you can see, print isn’t dead—we’re finding that when we go about it thoughtfully and well, publishing books still makes a lot of financial sense. Unfortunately, there’s a ton of mythology going around to the contrary. I’m sure you’ve heard about the great benefits to authors of self-publishing through a certain giant online retailer. I mean, Amazon will give you a 70% royalty on your ebook! Who can compete with that? 
But with all respect, it’s smoke and mirrors. Amazon loves to pit authors (and readers) against what it paints as the greed and ineptitude of publishers—but often people optimistically forget to notice that Amazon is the biggest, most greedy publisher of all. We’re still shaking our heads at this 2012 Guardian article breaking down author royalties from Amazon. In terms of self-publishing, it’s still way way better to skip the e-books and print on demand and do it in large runs of offset print books—as this breakdown by Joe on my blog earlier this year shows—essentially launching a traditional publishing company. For those disinclined to do so, working with an actual publisher still makes a ton of sense. Ideally, the author-publisher relationship should be a symbiotic one, sharing the hard work of making good books and getting them into the hands of readers who will value them. That’s our goal, and we’re always working to do it better.
Traditional indie publishing (not to be confused with mega-corporate global conglomerate publishing) is still the best: for authors, for readers, and for workers in the publishing industry. Here’s a chart we made showing what happens to each ten dollars you spend buying books from Microcosm and Amazon (which we broke down further into print and electronic because frankly it’s pretty egregious):
ten dollar book microcosm amazon

So there’s that. Thanks for reading, for cheering us on, for keeping us honest, writing us love letters, submitting your work, and for being a part of this community. We’re stoked about what the next year will bring. Next month we turn 19, so a year from now there will be even more celebrations in store. As well as more pie charts, of course.

Santa Claus: A Critical History

Saint nick photographed by hemis/alamyMany theological rejections are quick to point out that Christmas has never been celebrated anywhere near the actual birthday of Jesus and widespread consumerism has overwhelmed any religious focus in the Western world. So I feel safe assuming that Christmas has little, if any, relationship to Christianity, though if it’s your Roman celebration of the Sun God, please carry on. (and send us photos!)

So let’s look at popular culture in the U.S. and what’s actually going on with Christmas. Some capitalists go to great lengths to defend the consumerist tendencies of “the holidaze,” but we are going to take a step back in time and look at the origin story of Santa Claus.

Saint Nicholas was a Greek Bishop of the town Myra born in 280 AD. Myra was located in what is now Turkey, which must be where Nick got that dark-skinned complexion. It’s unclear when or why exactly he relocated to Germany and across Europe and finally to the North Pole, but we can safely conclude that this move was not approved by climate scientists and we also must express concerns about his importation of resources to such a remote location, particularly the raw materials used in his toy factories. 

Slowly and surely his ethnicity was stomped out with age and his grey hair turned white. Nick was remembered as a fiery, wiry, and defiant defender of Christian doctrine while Rome was burning Bibles and executing Christians who wouldn’t renounce Christ. Nick was imprisoned until Constantine conquered the region and freed him. Nick didn’t get fat nor jolly until hundreds of years later but his gradual shift towards immortality after experiencing such life-changing events left him a little bonkers and with a changing metabolism. 

Caroline Wilkinson, a facial anthropologist at the University of Manchester (England), used retrieved bones and modern software simulations to reconstruct his face. Apparently Nick had a badly broken nose, which National Geographic writer Brian Handwerk attributes to persecution of Christians under the Roman Emperor Diocletian.

Nick gets bummed out sometimes when he realizes how far he's fallenEight hundred years later, as Nick had presumably retired to a remote location similarly to one of Tolkien’s Elves, he was remembered a bit like Yoda from his valiance in the wars against Rome. He was the patron saint of everyone from Sailors to children to entire countries to gift giving. In one tale he anonymously delivers three bags of gold to an indebted father to free his three daughters from lives of prostitution. 

According to Gerry Bowler, author of Santa Claus: A Biography, Nick was opposed to pickling people as well. When he entered an inn back in the middle ages, he “sensed” that the owner had murdered three boys and was pickling their remains in the basement. He did the only respectable thing: he called the dude out and reincarnated the boys. Kids really took a liking to the guy after that. 

Around the time of his Elven retirement, Nick took on a deeper mythology and started to anonymously deliver gifts across Europe. He also developed Norse superpowers like flight. Why he chose Europe instead of his homeland is likely related to imperialism and the changing color of his skin. 

After the Protestant Reformation, parents thought Nick was pretty uncool because they associated him with religions that, like polka, weren’t so hip anymore. But kids were really digging on the guy, or at least on getting presents, so he got a Hollywood reboot and was now called Santa Claus instead. That made everyone happy. 

Santa signed his first endorsement and co-branding dealNick’s mind continued to unravel and he became violent, now known as Ru-klaus (Rough Nicholas), Aschenklas (Ashy Nicholas), Pelznickel (Furry Nicholas), or even “The Horrific Christmas Devil” by various people in various countries at various times with an entirely new set of mythology. Children who did not cooperate with his edicts and demands for “good” behavior were whipped or even kidnapped.

It was somewhere around this time that he needed more than powers of flight and set up his elaborate toy factories somewhere in the North Pole. Lacking a fitting labor force, he imprisoned a colony of Elves who were half of the size of their more common Woodland or Underdark brethrens and ran the factories under their operation. Shortly thereafter, he was able to expand his operation virtually worldwide. But were all of these compromises worth it?

Nonetheless, children in The Netherlands continued to believe in Nick and as they emigrated to The Americas, they defended his good name and spread the stories of how to get sweet gifts on December 25. But in New England the holiday was rejected and celebrated in private due to being associated with the Pagan “Saturnalia,” an outdoor alcohol-fueled blowout, simply because it was celebrated on the same day. 

It wasn’t until 1809 that yet another Holiday reboot occurred to put Santa back into a positive light. Poets and writers created a new mythology—that Christmas was a family holiday celebration. It was around this time that Santa also began dressing in Germanic furs and became interested in animal enslavement to ensure that he could maintain the rigid schedule of planet-wide distribution. Santa started packing a birch rod that he instructed parents to strike their children with when they strayed from “virtue’s path.” It might have been about time for Santa to consider “virtue’s path” himself. This series of inhumane behavior may explain how and why Santa was stripped of any religious association in 1821 in the anonymous poem “The Children’s Friend.”

Santa is due for another hollywood reboot any day now

Over the next one hundred years Santa gained and lost thousands of pounds and entered into marketing and product representation contracts with the Coca Cola corporation, drawing massive protest from the anti-capitalist movement. Rumors indicate that Santa used the funds from Coca-Cola to expand the size of his factories and production footprint. He also hired an elaborate PR firm to tell Europe about his new image. The transformation worked and they forgot his violent and conflicted past, buying into the American version of Santa, as a rolly-polly and jolly white guy with white beard, rosy cheeks and white trim on his suit. It was one of imperialism’s greatest moments, though they told him that he couldn’t wear the indecent long johns anymore. Local customs gave him their own names in translation, like a Disney movie. For example, he was Père Noël in France, Sinterklaas in Holland, and Father Christmas in Great Britain.

But in Russia, Grandfather Frost (Santa) crossed the great Josef Stalin and when the Soviet Union was formed, the idea of Christmas gift-bringing was dumped on the curb. By the 1930s Stalin needed to fix his public opinion and tried to build a new alliance with Frost, allowing him to deliver gifts again on New Years. Communist Santa tried to cooperate, wearing a blue coat and expressing secular values, catching on in Poland and Bulgaria but the image ultimately flopped and people recognized that jolly white guy for who he was when the Soviet Union collapsed in 1989. 

Time for a little r&r In contemporary times, Santa is sometimes seen to represent commercialization due to his full-on adoption of capitalist values and enslavement production models. The Ghost of Ayn Rand gave him a three star review in her post-humous book, The Tyranny of Not Being Selfish, proclaiming “Santa Claus Is the only honest representation of capitalist enterprise in a world gone mad even if he has a way to go on selfishness,” and “Santa found the last outpost of free enterprise on Earth but is not exploiting it to its full potential.” For reasons like these, the Czech Republic, the Netherlands, Austria, Portland, OR, the TV show Seinfeld, and Latin America all maintain critical views on Santa Claus, opting instead for local customs. 

An inspiration of both charity and greed, Nick was not anti-war like his Jesus and reported to generals during 3rd century wartime. Perhaps they liked his kick ass miracles. In any event, it’s important to remember a person for the entire scope of their legacy, warts and all.

Announcing Our Fall 2015 Titles

 

We are thrilled to announce our new titles for Fall 2015, including more bicycling, punk, and travel books—new editions of Zinester’s Guide to Portland and Everyday Bicycling! Plus a new book by Alexander Barrett about Shanghai and two brand new authors—Emilie Bahr of New Orleans and Daniel Makagon of Chicago!

 

Alt Text

Meet Our Spring 2015 Titles!

 

Check ’em out! Ten new Spring 2015 titles from punk rock to gender to bicycling to relationships to radicalism to humor to education to our classic DIY offerings!

 

Alt text