This week on the People’s Guide to Publishing podcast, we interview special guest John Cordero, author of the brand new Microcosm book The History of Miami Hip Hop. John was a teenage hip hop head and graffiti artist who started an underground newspaper, The Cipher, with his friends in the late 90s to chronicle the burgeoning scene around them that was being ignored by mainstream magazines. He drew on his reporting, memories, and interviews with others who were there to bring us this fun and fascinating book, full of photos and vivid events. He joined us for a video interview to talk about the book (and offers some of the best advice about publishing we’ve ever had on the show).
This week on the People’s Guide to Publishing podcast, we tackle a reader’s question: They are nervous about getting called out on social media by an angry author and want to know how to handle that situation. These conversations can be difficult even in private; we walk you through the ins and outs of having them in public, ideally coming out the other side with everyone feeling heard, everyone learning, and stronger relationships all around.
Check out the video below, and also read the blog interview Gwen wrote for us to talk more about her book and its process of coming into the world!
MCP: What inspired you to write your book?
GO: There were a few things that coalesced to inspire me to write the book. I had finished reading Sarah Schulman’s Conflict Is Not Abuse and her discussions of “bad friend” groups and the influence they have on conflicts stuck with me. At the same time, I was supporting many folks with conflicts that were relatively minor – not the sort of thing you might bring to a mediator but enough that they were disruptive in a person’s life. Meanwhile, whenever I was invited to facilitate a workshop on conflict or attend someone else’s workshops or skillbuilding on conflict we were very rarely talking about how to support others in conflict when you’re not a mediator or the parties aren’t really sitting down together to discuss. And amidst all of this, has been the growing awareness of just how much we escalate conflicts up to authorities instead of working within our circles to try to work things out.
What was it like to publish with Microcosm?
Easy peasy! I don’t have a basis of comparison since this is my first book, but communication and transparency have been excellent, which I really appreciate.
What was the submission/query process like for you?
They were pretty straightforward processes. I had an idea for this book, I fleshed it out a bit and submitted the idea. Then, I exchanged some emails with Microcosm and provided a writing sample or two and that was that!
Do you still have your original query to us? Are you willing to share it?
Sure! See below:
This book would benefit the reader by offering a large array of strategies for transforming conflicts without appeals to punitive authority figures.
2. Doing it Better: Conflict resolution and accountability after abuse in leftist communities
3. Unfuck Your Boundaries: Build better relationships through consent, communication, and expressing your needs
My book is unique from these and other titles in that it provides the reader with tools for successfully navigating these struggles as both a participant in a conflict and as a 3rd-party intervener without formal training. Folks would be interested in buying this book when they want help keeping community and relationship intact and don’t have access to formal mediators or facilitators, or cannot afford them. I want to offer this book because I see a deep need for collaboration and conflict transformation skills and believe folks can be empowered to work on these practices even without formal training. I want to offer something that is approachable and easy to pick up and brings relief to those who are in conflict and don’t know where to turn. I have a background in transformative mediation, restorative justice and restorative process facilitation, group decision making facilitation, and a number of communication practices including Motivational Interviewing and NVC. I have a MA in conflict resolution. I volunteer as a mediator and conflict consultant for a number of small organizations including a local low-power radio station and roller derby league. I also offer non-court based mediation to folks by referral for free.
I appreciate your consideration and am open to feedback about this pitch if you have time and willingness to share it. Thank you.
What else have you written?
This is the only book I’ve written but I write newsletters for the organization I work at frequently as well as blog posts. I have some things on Medium.
This is weirdly hard for me to answer because I have an aversion to choosing a favorite or best anything and also because of my poor sense of time but two books I really enjoyed and think I read last year are:
Besides living, working, and trying to be part of community generally here in Rochester, NY, I’m working on some projects combining visuals / illustrations and writing. Right now I’m working on a visual guide or workbook or zine on some conflict practices, trying to turn some information into some easier to digest and use illustrations. I’m also in the early stages of collaborating with a friend in the Netherlands on visuals, maybe a book, on collaborative practices.
Where can people find you online?
I’m not in a ton of places / spaces online but here are a few I can think of:
Not for the book at the moment. I do a lot of in-person events related to conflict with work which you can find at our website. Hoping to do some in-person book events soon!
Wow! This year, Microcosm was Publishers Weekly’s fastest growing publisher, based on our growth of 207% between 2019 and 2021 (check out our annual reports for 2019, 2020, and 2021 for more on that wild ride)! Then in 2022, we managed to grow a further 21.3% over 2021. Simultaneously, despite this growth we remain financially solvent, currently owing $648k and owed $652k.
We published 41 new books in 2022, with 17 more coming this Spring and 17 more coming this Fall!
[IMAGE DESCRIPTION: a graph showing two years of income by month superimposed on each other: 2021 (blue) is the lowest, with the best month hitting $400,000. 2022 (orange) had somewhat higher sales almost every month, ranging from about $300k to $450k]
This is another way of saying that we’ve been fighting burnout for three years. We opened an additional warehouse in Cleveland about two years ago, which now handles 67% of our shipments and 78% of our receiving. Our staff has tripled in three years. We are aiming to increase warehouse capacity again later this year, as it is clear that inadequate space is our greatest impediment to growth.
As you can see, the “slow months” for most publishers of January and February can be some of our busiest. And our annual returns are a staggeringly low 2.08%.
Our success continues to be based 50% on what we publish and 50% on how we publish. Meaning that we mostly sell to stores who purchase all of their books from us and so our salespeople don’t stick them with hyped books that they cannot sell. 99% of our books are evergreen, so we aren’t fighting a timer to make them burn bright before they fade away. Best of all, the practical skills and values in our books are what the world has wanted for at least the past 27 years. Probably longer. The need remains vast.
In 2022, we added 2,576 more independent stores that now order from us, bringing the total of retailers that stock our books to over 12,000.
We have seven co-owners, though all profits are shared with our entire staff. In 2022 we were able to increase our budget for wages by 32%, which included a round of profit sharing in December. Because of your support, we are also able to offer health insurance and are instituting further worker benefits in 2023.
The books keep arriving from the printer, just about every day—despite these historic supply chain delays, plus labor and paper shortages at the printers! It continues to be a fascinating time to do what we do. And we are excited that this is finally the year where we will release the beta version of our software to empower other publishers!
And if you really want to get into the nitty gritty of publishing, check out our podcast.
But before we get too tired, let’s take a look at the numbers.
Our total sales for the year were $4.2 MILLION DOLLARS, with our own publishing comprising about 57.1% of our sales:
And here are our bestsellers for the year by dollars earned (minus expenses like printing and cover design):
UNF*CK YOUR BRAIN, which we published in 2017, is still outselling the following eighteen (or even 50) books combined by a wide margin—combined. This one title continues to comprise 10.73% of our total sales. Even if you ignore this aberrant title, it was a phenomenal year. We published 41 new books and about twice that many zines. And healthfully, 100% of the titles selling in the top 20 were published prior to 2022, meaning that they will continue to sell for years to come (and we expect our 2022 publications to shine this year).
So where did all those millions go? (We still can’t believe we’re talking about our company sales with all these digits.) As is written into our company bylaws, we invested it all back into the company and into our workforce, including hiring new workers and those profit-sharing employee bonuses mentioned above. Nobody got a yacht, but we all got by. You can see that piece of the pie alongside the rest of our outgoing money below.
Expenses for this year were $4.2M, which notably includes the self-financing of our continued growth (as opposed to, say, a bank loan):
As you can see, our biggest expense is increasing inventory to fill those warehouses, followed by payroll and sales commissions.
What trends are we seeing in our patterns? What kinds of books are popular for us? Here’s a breakdown, descending by dollars, in terms of changes in sales by subject over 2021:
Where are we selling our books? Funny you should ask:
We are now mostly sold in gift shops, a major change from being primarily sold in specialty stores over the past 25 years. Bookstores now comprise about 11% of our sales, about the same as stores and charming individuals who order directly from us.
Remember: when you order directly on our website, the author’s royalties are doubled and everything left over goes into profit sharing for our entire staff!
Thank you for supporting us, our authors, and our team in the last year, whether as a reader, partner, or member of our team. The last three years have been difficult in myriad ways, but it’s been heartening the way our entire culture seems to have turned to books for comfort, meaning, perspective, and a little bit of escape. We’re prouder than ever to get to play a role in bringing people and books together.
How do you talk concisely and compellingly about this thing you’ve written that’s so complex and meaningful to you? We tackle the myths, the mayhem, and the meltdowns and hopefully leave you with some good perspectives and advice for going out there and telling people about the book you’ve written or published.
This week on the People’s Guide to Publishing podcast, we answer a reader question about one of our favorite topics: selling books at events! Joe and Elly are joined partway through the episode by surprise special guest Jess Driscoll, who came into the stream early for our interview with her about her new book, The Magic of Pockets. She brought her many years of experience with selling at zine fests and farmers markets to the conversation and we all learned a lot and had fun remembering events of yore and making plans for an eventful post-pandemic future.
